Icons in the Making

Hosted by Lippincott

Business MarketingInterviews guests

Website RSS feed

Episodes

Latest episode

May 2026

Language

EN-US

About the show

Icons in the Making is an award-winning podcast from Lippincott, the global brand, marketing and experience consultancy behind the world's best brands. In each episode, you'll hear from the leaders and change agents at today's most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them. You’ll hear the topics that matter most to marketers and business leaders, and learn insights to help you navigate the challenges and opportunities shaping the future.

Listen to episodes

44 recent

May 21, 202636 min

From consumer icon to network powerhouse with Nokia’s Stacey Brierley

Few leaders get the opportunity to reshape a brand as iconic as Nokia—but Stacey Brierley has spent over two decades doing just that. As VP of Brand, she’s helped guide Nokia’s transformation from a handset giant to the invisible force behind global connectivity. In this episode, she joins Lippincott's Louise Cantrill to share why true transformation isn’t about sudden pivots, but long-term, intentional evolution. From redefining a legacy brand for new B2B audiences to aligning teams across cultures, Stacey pulls back the curtain on what it takes to drive change across a global business. She also reflects on the role of curiosity, strategic thinking, and carving out time to step back, showing how asking better questions and rising above the day-to-day noise can turn complexity into clarity.

February 4, 2026

Unlocking growth through experience-driven marketing with Jill Cress

It’s rare you meet a leader who’s equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the art of bridging the promise of brand with the reality of the customer's experience, most recently as Chief Marketing & Experience Officer at H&R Block. In this episode, she sits down with Tom Ajello, Lippincott's Global Director of Experience, Innovation & Engineering, to unpack why uniting marketing with customer experience leadership is a strategic advantage and shares candid insights on the biggest marketing challenges today—from navigating AI’s impact to elevating marketing’s role in the C-suite. Drawing on her decades of leadership at MasterCard, PayPal, and National Geographic, she reveals why trust is the ultimate foundation for business success and why mentoring the next generation is critical in the age of AI.

January 24, 202520 min

Unwrapping transformation with PepsiCo

Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage their portfolio, leverage technology, and create experiences for consumers, faster than anyone else. Tune into this special episode, recorded live from Davos, to hear more about how Athina has utlilized the power of AI to promote cross-functional teamwork and how she's put her people at the center of the brand.

November 22, 202441 min

Unpacking NVIDIA, smart innovation and what’s to come in 2025 with Dawn Hudson

Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babies” at the NFL to the return of the “Pepsi Challenge” at Pepsi North America, she's no stranger to groundbreaking ideas born of an ability to see what’s around the corner. Now, she's on the board of NVIDIA, a company leading the globe in artificial intelligence computing. In this far-ranging conversation, Dawn gives a peak inside NVIDIA's rapid success, what she's learned throughout her iconic career and what marketers should focus on in 2025.

September 10, 202449 min

Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto

Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption and a renegade spirit to match. Five years into her role and she's blown past industry benchmarks, broken records across digital platforms, and brand awareness has doubled. Tune in to this e.l.f.ing fun and inspiring conversation to hear how Kory's drive to disrupt has guided her throughout her career, how e.l.f. has become a billion-dollar brand, and why more women need a seat at the table. Note this episode was recorded in July 2024.

July 24, 202443 min

Cracking open a healthier tomorrow with OLIPOP's David Lester

Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set to hit $500 million in sales this year and was recently named one of Time's 100 most influential brands. Join us for this refreshingly honest conversation with David Lester, Co-Founder & President of OLIPOP as he shares the inspiration behind the brand, the importance of embracing failure throughout your career and how he leads by example.

June 25, 202439 min

Building a killer brand with Liquid Death's Andy Pearson

Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered the art of subversive marketing and attracted a cult-like following along the way. This wide-ranging conversation features stories behind the brand’s edgy and out-there marketing campaigns and the importance of finding meaning in your work.

May 14, 202441 min

Propelling business aviation to new heights with Bombardier's Ève Laurier

In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses spearheading the brand’s recent transformation and gives us a peek inside the brand’s iconic jets.

April 23, 202440 min

Driving the game of golf forward with Topgolf's Geoff Cottrill

When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun. In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons from his storied career at Converse, Coca-Cola and Starbucks.

March 5, 202443 min

Supercharging growth and cultural relevance with Crocs' Michelle Poole

Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand building for global fashion and lifestyle companies, how she embraced the love-hate for Crocs to supercharge growth, and her approach to building teams that deliver in challenging times.