Why AI Projects Fail [How to Build One That Matters]
You are told to go do AI without good direction. We have been there and we know the struggle. I sit down with Ashley Oien, Senior Director of Demand Planning at Rise Baking Company , to unpack lessons from a real AI transformation journey including an AI project that started with the technology and ultimately revealed that the real business problems were somewhere else. We discuss how to identify the right AI proof of concept , start with a meaningful business problem, define success before implementation, and measure real AI ROI rather than simply proving that the technology works. If you're evaluating AI for demand planning, forecasting, S&OP, or supply chain, this conversation offers practical lessons for turning AI experimentation into measurable business value. Support the show To sign up for regular updates and the latest research, events, articles, podcasts and more from the Institute of Business Forecasting & Training, visit www.ibf.org





