IAB Europe podcasts

Hosted by IAB Europe

Business

Website RSS feed

Episodes

Latest episode

Aug 2026

Language

EN-GB

About the show

From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.

Listen to episodes

60 recent

August 4, 202633 min

Scaling Intelligence: Inside DMEXCO 2026

In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence , the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage in Cologne. Find out more about DMEXCO and secure your tickets here - https://dmexco.com/

August 3, 202641 min

Retail Media Meets CTV: The New Power Pair

What happens when the power of Retail Media data meets the reach of Connected TV? In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels. They discuss what this combination means for brands, retailers and Retail Media Networks, how it can connect brand-building with shopping outcomes, and the challenges that remain around data, measurement and standardisation. They also consider what needs to happen next for Retail Media and CTV to scale in a trusted and consistent way.

July 29, 202629 min

The Convergence & Coexistence of Trade & Media

As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines? In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.

July 21, 202615 min

Digital Dawn - From Cannes to Commerce: Inside Wolt Ads

Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise Partnerships at Wolt, to explore the fast-growing world of commerce media. They discuss the trends cutting through the Cannes buzz, how Wolt Ads connects digital and physical customer moments, the role of AI, and what brands need to succeed in this increasingly important space.

July 15, 202623 min

Digital Dawn – AdEx Benchmark 2025: Two Decades of Measuring Europe’s Digital Advertising Market

In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025. The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026.

June 2, 202639 min

Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to support more complex partnerships, and how shopper intent data can help brands that do not sell directly on the shelf achieve meaningful outcomes. The conversation also tackles common misconceptions about Retail Media, how to balance endemic and non-endemic demand, and why protecting the shopper experience remains critical.

May 26, 202647 min

AI in Retail & Commerce Media: From Hype to Hands‑On

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.

May 21, 202632 min

Trust as a Competitive Advantage

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape. Drawing on insights from the lates t Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consumers and brands alike. The episode also unpacks why trust is no longer a “soft” metric, highlighting new evidence linking trusted media environments with stronger business performance, profitability, and long-term brand growth. Read the Living Room Study here: https://rtl-adalliance.com/living-room-study-2026

May 18, 202641 min

Digital Dawn - Curation Fact or Fiction

Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces. We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic.

November 19, 202511 min

Onsite + Offsite, One Brain

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there. They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.