IAB Europe podcasts

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Latest episode

Jun 2026

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EN-GB

About the show

From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.

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60 recent

June 2, 202639 min

Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to support more complex partnerships, and how shopper intent data can help brands that do not sell directly on the shelf achieve meaningful outcomes. The conversation also tackles common misconceptions about Retail Media, how to balance endemic and non-endemic demand, and why protecting the shopper experience remains critical.

May 26, 202647 min

AI in Retail & Commerce Media: From Hype to Hands‑On

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the Retail and Commerce media ecosystem. The conversation also tackles the key barriers to AI adoption, including fragmented data, legacy systems, and organisational silos, plus practical advice for leaders looking to scale AI effectively.

May 21, 202632 min

Trust as a Competitive Advantage

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape.Drawing on insights from the latest Living Room Study 2026, the conversation examines shifting video consumption habits, the rise of AI-generated content, and the widening “digital trust gap” facing consumers and brands alike. The episode also unpacks why trust is no longer a “soft” metric, highlighting new evidence linking trusted media environments with stronger business performance, profitability, and long-term brand growth.Read the Living Room Study here: https://rtl-adalliance.com/living-room-study-2026

May 18, 202641 min

Digital Dawn - Curation Fact or Fictio

Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to curation and marketplaces.We discuss what marketplaces mean in today’s programmatic landscape, how curated marketplaces differ from PMPs, and the role they play in simplifying the supply chain. The conversation also explores the value curated partnerships can deliver for buyers and publishers, opportunities for collaboration across the ecosystem, and whether marketplaces are set to shape the future of programmatic.

November 19, 202511 min

Onsite + Offsite, One Brain

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan, VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there.They break down the strengths of each channel, the benefits unlocked when they work together, and integrated strategies driving better scale, engagement, and conversion.

November 14, 202516 min

Unlocking the In-Store Retail Media Ecosystem & Driving Incremental Revenue

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media.We kick off with a look at why in-store has become such a hot topic and how it fits into the wider Retail Media mix. Our experts then explore the formats, insights, and activations that are capturing shopper attention, and the barriers that still need to be overcome to scale the ecosystem.

November 13, 202516 min

Building an Off-Site Retail Media Strategy That Works

Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of our Retail & Commerce Media Committee, joins Paul Dahill, Managing Director of EMEA Sales at Koddi, to explore the current and future state of off-site Retail Media.Fresh from presenting new industry research, Jason and Paul unpack where media buyers are investing today, which channels are gaining momentum, and how different formats are driving engagement and results. They also tackle the most persistent barriers to adoption, and share how collaboration between brands, retailers, and technology partners can unlock greater success.

November 11, 202527 min

Going Live: The Future of Streaming Ads

In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live streaming has become essential for real-time audience engagement and the unique challenges of monetising live events compared to traditional video.The discussion also touches on the evolution of technical standards driven by the IAB Tech Lab and introduces the Live Event Ad Playbook (LEAP), exploring its purpose, benefits, and how Index Exchange is putting it into action to support partners.

November 10, 202515 min

How Data is the Difference between DOOH and In-Store Retail Media

In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind their evolution.

November 3, 202515 min

How AI Is Reshaping Strategy, Measurement & Shopper Experience

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challenges, misconceptions, and innovations set to define the next era of Retail Media.