IAB Europe podcasts

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Latest episode

Oct 2026

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EN-GB

About the show

From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.

Listen to episodes

60 recent

October 30, 202612 min

Retail Media Roundtable - Unlocking the In-Store Retail Media Opportunity

Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for in-store Retail Media and what it takes to unlock its full potential. Deli Bom, Retail Media Expert, is joined by James Allison, Senior Director Global Growth at Advertima, and Mazen Mroueh, Head of Retail Media & Partnerships at Publicis MENA, to discuss why physical stores remain an underused advertising opportunity and how technology can help make in-store Retail Media more measurable, scalable and effective. Drawing on examples from Carrefour UAE and MediaWorld, they explore what successful in-store Retail Media looks like across different retail environments, the importance of delivering value for advertisers and shoppers, and what needs to happen to drive greater industry adoption and investment.

October 27, 202615 min

Retail Media Roundtable - Travel Media: Unlocking New Growth Opportunities

Another session recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing role of Travel Media within the wider Commerce Media ecosystem. Yara Daher, Retail Media Consultant at IAB Europe, is joined by Bram Van Asperen, Senior Commercial Manager – Advertising at Booking.com, to discuss what’s driving the growth of Travel Media, how it differs from traditional Retail Media and the opportunities it presents for advertisers. They explore the complexities of the travel customer journey, the importance of consistent measurement and industry standards, and how Travel Media can become a meaningful driver of growth for travel platforms and brands alike.

October 26, 202614 min

Retail Media Roundtable - The Next Frontier: Monetising Non‑Endemic Demand in Retail Media

Recorded live at IAB Europe’s Retail Media Impact Summit in Amsterdam, this episode explores the growing opportunity for non-endemic advertising in Retail Media. Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Lieke Buisman, Head of Partner Marketing & Retail Media at MediaMarkt Benelux, to discuss why retailers are looking beyond traditional endemic advertisers and what it takes to build successful partnerships that deliver value for brands, retailers and shoppers alike. Drawing on the collaboration between MediaMarkt Saturn and Opel, they explore how retailers can unlock new revenue opportunities while maintaining relevance and a positive customer experience, and what the future holds for non-endemic Retail Media

October 20, 202613 min

Retail Media Roundtable - Crowdsourcing the Future: AI in Retail Media

To kick off our new Retail Media Roundtable podcast series, recorded live at the Retail Media Impact Summit in Amsterdam, IAB Europe's Senior Director, Industry Development & Marketing, Marie-Clare Puffett, sat down with James Taylor, Founder and CEO of Particular Audience. Fresh from his interactive town hall session, they explore what the industry really thinks about AI adoption in Retail Media, the biggest takeaways from the audience discussion and where AI is already delivering practical value. Discover the opportunities, challenges and priorities for retailers, brands and Retail Media businesses as they move from experimentation to real-world application.

August 4, 202633 min

Scaling Intelligence: Inside DMEXCO 2026

In this special episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, sits down with Verena Gründel, Host and Director of Brand & Communications at DMEXCO, to explore the legacy of one of Europe’s leading digital marketing events and what attendees can expect in 2026. They discuss this year’s theme, Scaling Intelligence , the shift from AI experimentation to meaningful implementation, the growing role of commerce and the key conversations set to take centre stage in Cologne. Find out more about DMEXCO and secure your tickets here - https://dmexco.com/

August 3, 202641 min

Retail Media Meets CTV: The New Power Pair

What happens when the power of Retail Media data meets the reach of Connected TV? In this episode, Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Jason Wescott, Global Head of Commerce Solutions at WPP Media, and Rahul Sharma, Head of Product - Moloco Streaming at Moloco, to explore the opportunity at the intersection of these two channels. They discuss what this combination means for brands, retailers and Retail Media Networks, how it can connect brand-building with shopping outcomes, and the challenges that remain around data, measurement and standardisation. They also consider what needs to happen next for Retail Media and CTV to scale in a trusted and consistent way.

July 29, 202629 min

The Convergence & Coexistence of Trade & Media

As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines? In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.

July 21, 202615 min

Digital Dawn - From Cannes to Commerce: Inside Wolt Ads

Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise Partnerships at Wolt, to explore the fast-growing world of commerce media. They discuss the trends cutting through the Cannes buzz, how Wolt Ads connects digital and physical customer moments, the role of AI, and what brands need to succeed in this increasingly important space.

July 15, 202623 min

Digital Dawn – AdEx Benchmark 2025: Two Decades of Measuring Europe’s Digital Advertising Market

In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about Europe's digital advertising market in 2025. The conversation explores the market's 10.5% growth to €131 billion, the continued momentum behind video, social, and Retail Media, regional market trends, and the role of AI in shaping the future of digital advertising. Lauren and Daniel also look ahead to the opportunities and challenges that could influence advertiser investment in 2026.

June 2, 202639 min

Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to support more complex partnerships, and how shopper intent data can help brands that do not sell directly on the shelf achieve meaningful outcomes. The conversation also tackles common misconceptions about Retail Media, how to balance endemic and non-endemic demand, and why protecting the shopper experience remains critical.