
Ep. 25: The SOF-to-Service Technology Transition Model
Thought about selling to SOCOM, or through SOCOM to the Services, we have thoughts.
Episodes
26
Latest episode
Apr 2024
Language
EN
The Audio version of the popular blog https://www.userogue.com/how-to-sell-technology-to-the-government

Thought about selling to SOCOM, or through SOCOM to the Services, we have thoughts.

The COCOMs are important, but they can be very confusing, hopefully this will make them a little less confusing.

Within each bureaucratic mountain, you will find excellence people, each working in their excellent silos.

SOCOM is a unique chimera, part Service, part COCOM, part Secretariat, the many tribes of the Special Operations can be confounding, particularly for vendors.

Military commands are where end users live

Learn the Service Staff

Understand the secretariat.

The is not one mountain, there are many...

If you don't understand your customer, you're gonna have a bad time.

If you're on the wrong side of the valley, what's on the other side?
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