How to Market Your Horse Business with Denise Alvarez

Hosted by Denise Alvarez

Business Entrepreneurship Sports

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Episodes

225

Latest episode

Jun 2026

Language

EN-US

About the show

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

Listen to episodes

60 recent

June 12, 2026Episode 21936 min

Why Your Intake Process Is Costing You Time, Money, and Referrals

If you feel like every new client starts from scratch—answering the same questions, scrambling for information, and hoping nothing falls through the cracks—your client intake process might be the missing piece.In this episode, I'm breaking down what a client intake process actually is, the three simple phases every service-based equine business needs, and the sticking points that are likely costing you time, money, and referrals. Because you know I love the practical application, you’ll also get one simple thing you can do today to start improving your client experience.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/219✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

June 6, 2026Episode 21847 min

Retirement Planning 101 for Equine Entrepreneurs with Grace Speckman, CFP®

In this episode, I’m joined by financial advisor and lifelong equestrian Grace Speckman, CFP® to talk about a topic many equine entrepreneurs put off for another day: retirement planning.Grace shares why your business is not your retirement plan, how to overcome the tendency to focus only on the here and now, and practical ways to start building long-term financial security—even if you feel behind. We also discuss the power of consistency, why time is your greatest asset, and what it means to think about an eventual exit from your business.If you've been so focused on building your equine business that retirement feels overwhelming or out of reach, this conversation will give you a fresh perspective and simple steps to start planning for the future today.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/218🆓 FREE Equine Entrepreneur's Roadmap to Grow a Sustainable Horse Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

May 22, 2026Episode 21759 min

What Most Equine Businesses Get Wrong About Advertising with Jillian Blades-Rice

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go.Stop wasting money and get a true ROI on your digital advertising to grow your equine business with these practical takeaways from Jillian Blades-Rice. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/217 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/roadmap🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

May 14, 2026Episode 21625 min

They're On Your Email List. Now What? How to Build a Welcome Sequence That Converts

If you’ve been growing your email list but aren’t sure how to turn subscribers into paying clients, this episode walks you through exactly what to do next. We’re diving into the power of a welcome sequence: what it is, why it matters, and how it helps you build trust and convert leads without feeling salesy. You’ll learn what to include, how to structure it, and how to keep it simple and strategic. By the end, you’ll have a clear plan to turn new subscribers into warm, ready-to-buy clients.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/216 (LINK)✨ FREE Beginner’s Guide to Email Marketing for Horse Businesses → Stormlily.com/emailguide ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

May 6, 2026Episode 2151 hr 5 min

Navigate the Business of Being an Athlete in the Equine Industry with Nicole Graf

If you’re trying to build a business around your riding, this episode will give you practical, real-life strategies you can use no matter where you are in your journey.With more than 30 years of experience in the industry, including helping to manage strategic partnerships for both athletes and brands alike, Nicole Graf has a unique perspective on what it takes to approach your riding career with a long-term view. In this conversation, we go beyond results in the arena and talk about what’s required to create business-building opportunities. From building a personal brand and connecting with your audience to forming authentic partnerships with brands, we cover it all.You’ll walk away with a clearer understanding of how to position yourself as more than “just a rider,” and how to start building a business that’s sustainable, strategic, and in line with where you want to go.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/215 (LINK)✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

April 30, 2026Episode 21424 min

5 Time Management Tips for the Busy Equine Entrepreneur

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss, and your boss is taking over your life?While seasons of hustle and full schedules will always be part of owning and running a horse business, that doesn’t mean you need to burn yourself to the ground. The goal is sustainability so you can do what you love for the long-term, remember? In this episode, we’re diving into 5 practical time management tips that will help you manage the daily demands on your time, and do it in a way that helps you keep doing what you love. ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

April 16, 2026Episode 2131 hr 4 min

Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.And in this conversation with Leyna Cannon, owner and chief hand-pourer of Grey Horse Candle Co., that couldn’t be more true.When I reached out to Leyna, I was curious about the story behind Grey Horse Candle Co. Little did I know that before she was ever hand-pouring candles and crafting soap, Leyna owned and ran Rocking Horse Stables, a 150-acre eventing facility in Altoona, Florida.You’ll have to listen to the full episode to hear her story from a horse-crazy little girl to owning and running Rocking Horse Stables to purchasing and growing Grey Horse Candle Co. Not to mention moving her family across the country. Twice! If you’re in a season where you’re looking to make a bold move or you’re being pulled in a new direction, Leyna’s story will give you the courage to take the risk.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/213 🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

April 13, 202615 min

On the Fence About Coaching? This Will Help You Decide

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode will help you get decide.I’m breaking down the difference between 1:1 and group coaching, how to know what kind of support you actually need right now, and what to consider so you don’t waste time, money, or momentum choosing the wrong fit.If you’re ready to stop second-guessing and take the next right step, I recorded this one for you.🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins✨Book Your FREE Fit Call → Stormlily.com

April 9, 2026Episode 21231 min

3 Crucial Areas You Can’t Afford to Ignore as You Grow Your Equine Business

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint what’s really keeping your equine business stuck. You’ll uncover the 3 areas of your business you can’t afford to ignore if you want to grow sustainably.. And, of course, I’ll help you make a game plan to take the first step. Because the magic is in the action-taking. :) Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/212🐴 The Business Barn Collective [curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins

March 25, 2026Episode 21153 min

Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country.But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years.You’ll also hear her perspective on staying inspired, navigating challenges, and making decisions that support long-term growth, not just short-term wins.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/211🐴 The Business Barn Collective [Curated small group coaching] → Stormlily.com/collective🐴 Take the Reins [1:1 Coaching] → Stormlily.com/reins