How to Market Your Horse Business with Denise Alvarez

Hosted by Denise Alvarez

Business Entrepreneurship Sports

Website RSS feed LinkedIn

Episodes

243

Latest episode

Oct 2026

Language

EN-US

About the show

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse business. Plus, you’ll hear from your fellow horse business owners who are in the trenches with you as they share specifics of what’s working for them. And Denise will help you see how you can take it and do it in your business, too! If you’re too overwhelmed by the tech to get started on what you know needs to be done to market your horse business, this is the place for you. Through a mix of step-by-step strategies, basic how-tos, and simple formulas and methods, Denise will not only help you see what’s possible for your business but she’ll also guide you through the process so you can make it happen. Sound good to you? Then hit subscribe and let’s do this! Podcast Website + Show Notes: HowToMarketYourHorseBusiness.com

Listen to episodes

60 recent

November 5, 2026Episode 23720 min

Is Your Website Training AI? What Equine Entrepreneurs Need to Know

Before you make a knee-jerk reaction to Meta’s newest terms and conditions, consider this if you’re an equine entrepreneur. The new terms set to release November 20, 2026, say that if you use the platform with a business profile, you agree to allow them to crawl and scrape not just your public Facebook, Instagram, or WhatsApp content but also any domains connected to your account in order to train their AI. Crawling isn’t the same as training, and it’s important you understand the difference. Also, you need to know you have some options. My goal as a business coach for equine entrepreneurs is to help you make data-informed decisions for your business. So, before you make an emotion-led decision, let’s evaluate your options and consider a few key questions. *✨* FREE *✨* CLICK HERE for a simple Google Doc I put together to block AI training from Meta and the other AI tools on your Wix, WordPress, or Squarespace website. https://www.stormlilymarketing.com/block Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/237 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

October 29, 2026Episode 23636 min

Grow Your Equine Business Without Burning Out: Simple Systems That Protect Your Time and Energy [Part 2]

Running a growing equine business does require seasons of hustle and wearing multiple hats. But, it doesn’t require staying on the path to burnout. In this episode, we look at the administrative systems that give you time back and the boundaries that protect you from burnout, so you can keep doing the work you love in the horse world for the long haul. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/236 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

October 23, 2026Episode 23535 min

4 Systems Every Equine Business Needs to Create Consistent Revenue Without Burning Out

Let’s dive into the repeatable rhythms and simple systems that protect your time, energy and capacity as you grow your equine business. If you’re tired of feeling behind or just waiting for a ball to drop, this episode was created for you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/235 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

October 15, 2026Episode 2341 hr 2 min

How Your Mission Gives Marketing Meaning with Brandee Gallagher [Rockstar Reins + SmarTack]

What if your marketing didn’t always have to feel like selling? Brandee Gallagher started Rockstar Reins by lacing a pair of reins for her daughter, a purpose-filled reminder that she was enough as she went out to run the barrel pattern. Today, she’s a full-time school administrator running Rockstar Reins and SmarTack from her garage, celebrating her first $1 million in total sales. But she’ll be the first to say she’s not chasing a number to measure her success. She’s focused on the mission while delivering excellent products. If you’ve ever felt like success only has one path, or perhaps you’ve been chasing someone else’s version of success and veered from the original heart behind your business, this conversation will get you back on YOUR path and give you the tools to make it happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/234 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

October 8, 2026Episode 23319 min

My Biggest Takeaways from 6 Years Hosting an Equestrian Podcast

Six years of podcasting in the horse industry. Six years of showing up, mostly weekly, sometimes not. And a handful of lessons I’ve learned along the way. For this anniversary episode, these takeaways are really all about you. I'm sharing five takeaways from hosting How to Market Your Horse Business that will help you market and grow your equine business whether you podcast, create YouTube videos, post on social media, or are still figuring out where to start. We'll talk about why there are really no rules for what works (and the one exception), what "podfading" tells us about consistency, why quality content beats quality production, the story you already have, and why knowing your why and your capacity matters. Let’s dive in! Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/233 ✨ FREE Leads Over Likes Training: Get Consistent, Qualified Leads for Your Equine Business (Without Chasing Likes or Copying Everyone Else) → Stormlily.com/training ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

October 1, 2026Episode 23224 min

Where to Focus in Q4: Equine Entrepreneurs Edition

Q4 doesn't have to feel like a scramble to the finish line. In this episode, you’ll get four key questions to journal, ponder, or talk through with a trusted business friend so you know exactly where to put your focus in the home stretch. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/232 (LINK) ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

September 18, 2026Episode 23145 min

How Building in Stages Took Christy Zweig from 3 Stalls to 3 Barns [Always August Farms]

Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn. Tune in to hear how she built business experience through a corporate career before making the leap to full-time horse professional at 35, and why reinvesting steadily beat rushing to scale. We dig into building a strong barn culture, navigating social media as a trainer, and the money mindset so many equine professionals struggle to shake (the belief that you're not supposed to make money doing this). Christy also gets candid about pricing herself fairly, setting boundaries with clients, and why knowing your numbers is non-negotiable if you want to grow without burning out. If you need a reminder that the slow, intentional build is a strategy, not a compromise, this is for you. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/231 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

September 10, 2026Episode 23014 min

Before You Burn Out: 3 Non-Negotiables for a Sustainable Equine Business

Burnout isn't a "someday" problem in the horse industry. It's the reason so many talented trainers, riders, photographers, bodyworkers, and more walk away from businesses they once loved. After listening to two horse trainers unpack why they believe burnout is so common in this industry, I couldn't stop thinking about three things every equine business owner has to get and stay clear on as they build and grow. So that’s what we’re diving into today! If you want to do what you love for the long haul, don’t skip this one. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229 (LINK) ✨ FREE Leads Over Likes Training: Get Consistent, Qualified Leads for Your Equine Business (Without Chasing Likes or Copying Everyone Else) → Stormlily.com/training 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

September 3, 2026Episode 22949 min

Why You Shouldn't Be Afraid to Niche Down with Madison Ruddy Sanders [Elite Equine Marketplace]

Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds. That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself. In this episode, Madison shares her journey from side hustle to full-time founder, how niching down shaped her product, how she works with (not against) her perfectionism, and the marketing lessons — from SEO and GEO to old-fashioned barn-to-barn flyers — that have driven real growth. If you've lost your spark or you need to be reminded that growth is possible, this conversation is full of practical lessons. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map 🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity

September 1, 202627 min

BONUS: 1:1 Coaching FAQ: What You're Really Wondering Before You Invest

Thinking about 1:1 coaching but still have some questions you need answered first? This episode answers the questions actually on your mind, from "what if my business isn't big enough yet" to "what if I've tried coaching before and it didn't work." If you’ve been here a while, you know you’re not going to find pressure from me. Just honest answers so you can make a clear decision for the season of business you're in right now. When you’re ready, here are the links to get started with coaching: 🐴 Take the Reins [6-month 1:1 Coaching Program] → Stormlily.com/reins 🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity ✨Book Your FREE fit call → Stormlily.com/fit