How to Leverage a Book to Grow Your Equine Business with Lee Baucom, PhD
Whether you’re exploring the idea of a book or you’re already a published author, this conversation is for you. As you’ll learn from author and business coach Lee Baucom, PhD, leveraging a book for your equine business is much bigger than focusing on book sales alone.Lee has written seven books and built an entire business around his expertise. Along the way, he’s worked with other authors to help them grow their business while focusing on one key principle: the book itself can be the starting point for much more.In my conversation with Lee, we talked about how equine entrepreneurs can think beyond simply selling copies of a book and instead use their expertise to create more opportunities within an existing business.A book may never become your primary source of income. And Lee would actually encourage you not to make that the entire goal.But it can become something much more valuable: an asset that showcases your expertise, communicates your message, attracts the right audience, and opens the door to new opportunities within the business you've already built.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/226 ✨ FREE The Equine Entrepreneur’s Roadmap to Grow a Sustainable Business Without Burning Out → Stormlily.com/map🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins🐴 60-minute Clarity Coaching Call → Stormlily.com/clarity