Ever felt overwhelmed by marketing your nutrition business—or unsure how to even begin? In this episode of How to Build a Profitable Nutrition Business, we sit down with Carmen Williams from Global Teams, whose insights on email and LinkedIn marketing have helped her scale to a 7-figure business. Carmen shares her refreshingly honest journey from imposter syndrome to marketing confidence, and unpacks the exact strategies she uses to grow her audience, connect with ideal clients, and nurture leads through value-driven content—not pushy sales tactics.
We also dive deep into the power of virtual assistants, how to craft storytelling emails that convert, and what health professionals often get wrong about marketing. Whether you're just starting out or scaling fast, Carmen’s practical wisdom will leave you inspired and equipped to take action. Don’t miss this one—especially if you’ve been avoiding LinkedIn or doubting the power of email marketing.
👉 Learn more about Carmen and her team at Carmen's website.
May 21, 20259 min
If Not You, Then Who Conquering Imposter Syndrome in Your Business
On this episode of How to Build a Profitable Nutrition Business, Chris Hughes tackles a challenge that silently holds back countless nutrition professionals: imposter syndrome. Whether you're a dietitian, nutritionist, or health coach, that inner voice whispering “Who am I to do this?” can be paralysing. Chris shares his personal experiences—from the self-doubt that followed him while writing a book to the everyday hesitation many feel when posting online or launching new services.
You'll learn why imposter syndrome is especially common in the nutrition space, how even world-renowned figures like Michelle Obama and Albert Einstein weren’t immune to it, and—most importantly—how to break free from it. Chris offers actionable strategies to help you stop seeking permission and start showing up, even if it means embracing the cringe. If you’ve ever felt like you're not ready or not good enough, this episode is for you.
April 22, 202537 min
40 Marketing Strategies to Grow Your Nutrition Business
In this episode of How to Build a Profitable Nutrition Business, Chris is joined by his wife and marketing strategist Stacey Hughes to share over 40 marketing strategies that helped them grow their dietetic business into a thriving seven-figure operation. From humble beginnings with no time for marketing and three kids under three, they dive into how referrer relationships, like weekly meetings with GPs and chronic disease nurses, became the backbone of their growth. They also discuss the creative tools they used to stay top of mind—like branded recipe magazines, co-branded resources, conference speaking gigs, and even old-school postcards that delivered an impressive ROI. Whether it was building online calculators for eating disorder referrals or dropping off sushi platters to start conversations, their approach combined consistency, creativity, and community.
They also explore what worked when targeting the public, from SEO-optimised blogs and Facebook ads to cooking demos, webinars, and health challenges that boosted engagement and email signups. Stacey highlights how automation tools and AI have made marketing more accessible than ever, and why building visibility through regular content—like Lives, podcasts, and newsletters—remains crucial. They wrap up by sharing what they’d do differently today, from leveraging Google Ads to deeper nurturing of existing clients. This episode is a goldmine for any health professional wanting practical, real-world strategies that don’t require a full-time marketing team.
April 9, 202548 min
The Ultimate Guide to Online Memberships with Mike Morrison
🎙️ In this episode of How to Build a Profitable Nutrition Business, Chris sits down with Mike Morrison, founder of the Membership Geeks and Membership Academy, to dive deep into what makes membership businesses thrive—especially in the health and wellness space. Mike shares his 15+ years of experience in the industry, offering practical insights on community building, pricing strategies, and how to create a membership that keeps people engaged long-term. Whether you're just starting out or looking to scale your membership model, Mike's approach to the “three Cs” (Content, Coaching, and Community) is a game changer.
💡 Mike also shares his powerful retention framework, explores common mistakes membership owners make, and gives real advice on platform choice—spoiler: he's not a fan of Facebook groups for paid memberships. From fostering engagement to boosting lifetime customer value, this episode is packed with actionable tips to help you serve more people without burning out.
Guest Bio & Links:
Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's been the driving force behind countless successful membership businesses. He’s the host of a popular podcast, author of three best-selling books including Member Machine (2016) and Behind The Membership (2019), and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon, and Podcast Movement.
👉 Connect with Mike: Instagram | Twitter | Facebook Page | Facebook Group
March 26, 202527 min
How the Book I Never Wanted to Write Impacted My Career with Natasa Denman
In this episode of How to Build a Profitable Nutrition Business, Chris Hughes shares the unexpected story of the book he never wanted to write—and how that very book became one of the most powerful tools in his career as a dietitian and entrepreneur. Joining him is the woman who made it all happen: Natasa Denman, founder and CEO of Ultimate 48 Hour Author.
Chris opens up about the imposter syndrome that almost kept him from writing a book, the resistance he felt going into the process, and how his wife Stacey quietly signed him up anyway. What followed was a career-defining experience that not only helped Chris extract the knowledge in his head but gave him the confidence to own his expertise, land speaking gigs, and ultimately grow and sell a successful business.
Natasa breaks down her method for turning experts into authors—fast. Her system, developed for time-poor professionals, helps extract valuable knowledge and structure it into a book in just 48 hours. Together, they reflect on the behind-the-scenes moments, the power of publishing for credibility, and how the process can transform not just your business, but your identity as a leader.
A CSP-accredited speaker and 15-time published author, Natasa Denman is the creator of the Ultimate 48 Hour Author system. Since launching her business in 2010, she has helped more than 950 solopreneurs across 15 countries become published authors. In 2018, she founded Ultimate World Publishing, supporting her authors as they go on to write second and third books. Featured in major Australian media including The Sydney Morning Herald, The Financial Review and The Age, Natasa now runs a multi 7-figure business from home with her husband and three children—having successfully pivoted her company online in 2020.
Whether you're a nutritionist, dietitian, PT, or health coach, this episode is packed with inspiration, real talk, and practical advice for turning your expertise into something bigger. Writing a book isn’t about being a bestseller—it’s about becoming the next version of yourself and opening up doors you never knew existed.
If this episode hits home for you, make sure to like, share and subscribe so more nutrition professionals can make a bigger impact doing what they love.
Resources & Links: Free Shut Up and Write Your First Book Download: https://48.ultimate48hourauthor.com.au/shutupebookau Website: https://writeabook.com.au Events Page: https://www.writeabook.com.au/events/
March 12, 202521 min
Results, Retention, and Revenue: What You Offer vs. What Clients Value
In this episode, we dive into what truly makes a nutrition business thrive—client retention and perceived value. I share insights from my own journey, including how I struggled with retention early on despite following textbook-perfect consults. Through a survey of 50 clients, I discovered that those who saw the most value in nutrition services received multiple tangible products—like diet analyses, customized meal plans, and body scans—rather than just verbal advice. By aligning services with client expectations while staying evidence-based, you can boost retention, enhance client satisfaction, and ultimately build a more profitable business.
We also explore a critical mindset shift around client results—especially in weight loss. While we’re trained to promote slow and steady progress, research shows that structured, faster results can be just as effective when done safely. Clients will seek quick fixes with or without us, so why not guide them in a sustainable way? If you want to improve retention, provide tangible value, and grow your business efficiently, this episode is packed with actionable strategies to help you get there. Tune in now! 🚀
Some articles mentioned in the podcast that you might find useful:
https://pmc.ncbi.nlm.nih.gov/articles/PMC5702468/
https://pmc.ncbi.nlm.nih.gov/articles/PMC3780395/
https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
https://www.mealzee.com/nutrition-fitness-professionals-value-research
February 26, 202521 min
How to Use Grants to Grow Your Business with Kim Yabsley
Have you ever considered how government grants could supercharge your nutrition business? In this episode, Chris Hughes sits down with Kim Yabsley from Growology, the grant specialist who helped transform his dietitian business with over $120,000 in funding. Kim reveals the staggering amount of grant money available—over $74 billion this week alone—and how health and nutrition professionals can tap into these opportunities. Whether you’re looking to expand your team, develop new technology, or scale your services, this episode will show you how to position yourself for success and craft a winning grant application.
Chris and Kim break down the biggest mistakes business owners make when applying for grants and how to avoid them. You'll learn how to find the right grants for your business, stand out in a competitive application process, and even use grants as a client acquisition strategy. If you're a small business owner in the nutrition or fitness space, this episode is packed with actionable insights that could unlock thousands of dollars in funding. Don’t miss this opportunity to learn how to grow your business with free money that's already out there waiting for you!
Learn more about Growology
Website: https://www.growology.com.au/
Ultimate Grants Guide (Australia’s most comprehensive listing of grants for small businesses all in one easy place): https://growology.com.au/gold-rush-bundle
Keep up with Kim Yabsley here:
LinkedIn: https://www.linkedin.com/company/growwithgrants
Instagram: https://www.instagram.com/growology
Facebook: https://www.facebook.com/growology
February 12, 202527 min
The Art of Engaging Webinars with Jeff Brandeis
Webinars have become an essential tool for growing a nutrition business, but let’s be honest—most of them are dull, uninspiring, and fail to convert. In this episode, we dive deep into the art of delivering captivating webinars with expert Jeff Brandeis from Engaging Webinars. Jeff, who started his career in finance before mastering the world of virtual presentations, shares practical strategies to keep your audience engaged, break free from the dreaded "death by PowerPoint," and transform webinars into a powerful business-building tool.
Whether you're a nutrition professional looking to attract more clients, boost engagement, or refine your presentation skills, this episode is packed with valuable insights. Jeff reveals his four keys to webinar mastery, how to leverage gamification, and the secret to ensuring your audience stays hooked from start to finish. Tune in to learn how to create webinars that not only inform but also inspire action—and ultimately help grow your business.
January 28, 202527 min
Are New Graduates Ready for Private Practice with Jennifer Donnelly
In this episode of How to Build a Profitable Nutrition Business, we welcome Jennifer Donnelly, lecturer in Nutrition and Dietetics at Swinburne University and a PhD candidate researching private practice dietetics. Jennifer shares her journey from medical scientist to dietitian, highlighting the challenges of private practice and the gaps in training for new graduates. Many new dietitians enter private practice without business skills, counseling experience, or real-world exposure, making it difficult to succeed. Jennifer’s research highlights the need for better preparation, including structured business training, marketing education, and private practice placements to bridge these gaps.
With 30-50% of graduates entering private practice, Jennifer emphasizes the importance of entrepreneurial skills, mentorship, and adaptability. She discusses how dietitians can charge appropriately, build sustainable businesses, and create innovative services to meet client needs. Swinburne University is leading the way by incorporating entrepreneurship, social media marketing, and media training into its curriculum. Whether you're a new graduate or an experienced practitioner, this episode provides valuable insights into thriving in private practice. Follow Jennifer on LinkedIn to stay updated on her research, and don’t forget to like, share, and subscribe to help other nutrition professionals succeed!
January 14, 202542 min
Can Meal Plans Be Effective Tools for Your Business
In this episode of How to Build a Profitable Nutrition Business, we dive deep into the world of meal planning software with special guest Sandi Gerry, an honours graduate from La Trobe University who conducted groundbreaking research in this area. Together, we explore the real-world implications of integrating meal planning software into nutrition practices, uncovering its ability to save time, streamline workflows, and provide exceptional client care. With personal anecdotes and research-backed insights, Sandi sheds light on the challenges and opportunities for health professionals considering this technology. From addressing resistance in the dietetic community to revealing the key features that clients value most, this discussion is packed with actionable takeaways.
Join us as we discuss how meal planning software isn’t just a convenience—it’s a game changer. Learn how it can enhance your practice’s efficiency, reduce burnout, and improve your bottom line, all while delivering a superior client experience. Whether you're a seasoned nutritionist or new to the field, this episode will equip you with the insights you need to embrace innovation and stay ahead in a competitive industry. Plus, hear about Sandi’s exciting next chapter in her journey and how you can connect with her for potential collaboration opportunities. Don’t miss this inspiring and informative conversation!
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