Episodes
18
Latest episode
Sep 2026
Language
EN
Ever wondered how the top loan officers, entrepreneurs, salespeople, and marketing experts built their empires? Dive into the raw, unscripted stories of the crushers: Mortgage titans who've shattered loan quotas, visionary CEOs who took their businesses to stratospheric heights, and sales legends who close deals blindfolded. In the "How They Crushed It" podcast, you'll get: Learn from the best in the biz as they reveal their hard-won secrets, epic comebacks, and unexpected turning points. ️ Actionable tips you can implement TODAY: Whether you're a mortgage newbie, a seasoned entrepreneur, or a side-hustler with big dreams, these actionable insights will propel you forward. Inspiration to crush YOUR goals: Get ready to be fired up by the raw energy and unstoppable ambition of our guests. This isn't just about mortgages. It's about building YOUR future: Sales strategies Marketing hacks Mindset shifts Join us on this epic journey to success and become the next crusher! Subscribe now and get ready to: Level up your game in ANY business. Unleash your inner hustler and crush your goals. Become the next success story on "How They Crushed It!"
A conversation with Marge about her history in the mortgage business, her experience at DML, and the importance of people in the industry. Takeaways Longevity in the mortgage business The importance of people in the mortgage industry Chapters 00:00 Marge's Journey in the Mortgage Business 03:02 Transition to DML and Experience So Far 06:35 The Importance of People in the Mortgage Industry
Join Dean Johnson as he sits down with Garrett Finkelstein, Marketing Director at Direct Mortgage Loans, for an insightful conversation about authentic marketing, storytelling, and relationship-building in an increasingly digital world. In this first episode of 2026, Garrett shares his 14-year journey in mortgage marketing—from video editor to marketing executive—and reveals why customers must always be the main characters in every story you tell. Discover why consistency beats virality, how to merge your personal interests with business content, and why AI tools, while valuable, can never replace genuine human connection. Garrett's practical wisdom applies across all industries: be yourself, have fun, and remember that real relationships are the foundation of lasting success. Whether you're a seasoned marketer or just starting out, this conversation delivers actionable insights on creating value-driven content, building deeper connections with fewer relationships, and staying authentic in a world where it's getting harder to tell what's real. Key Takeaways: Why your customers are the main characters (not you) The evolution of social media marketing from 2012 to today How to create content that works for you while you sleep The difference between relationships and real relationships What matters most as AI becomes more prevalent in business Perfect for: Marketers, business owners, sales professionals, and anyone looking to build meaningful connections that drive results.
In this episode, Alyssa Perna, an esthetician and skincare expert, shares her journey of building her business from scratch. She emphasizes the importance of passion, hunger, consistency, and authenticity in achieving success. Alyssa discusses her sales and marketing strategies, including the use of word of mouth and Instagram. She also talks about her plans for business expansion and the need for continuous learning and adaptation in the ever-changing beauty industry. Alyssa's story serves as an inspiration for aspiring entrepreneurs to follow their dreams and stay focused on their craft.
Blake Hyatt shares his journey in the mortgage industry, starting at the age of 16. He emphasizes the importance of building relationships and providing exceptional customer experiences. Blake discusses the process of scaling his business and the significance of hiring the right people. He also highlights the value of networking and asking for referrals. Despite the challenges of a changing market, Blake remains optimistic and focused on delivering value to his customers.
Bonny Gothier shares her journey of reinventing herself from a dental hygienist to a successful businesswoman in the pickleball industry. She emphasizes the importance of passion, hustle, and never stopping learning. Bonny also highlights the significance of connection and authenticity in business, as well as the need for human connection in today's society. She shares her experience of opening Baltimore Pickleball Club and the strategies she used to grow the business, including word of mouth and corporate events. Bonny's story serves as an inspiration for anyone looking to reinvent themselves and find success in their chosen field.
In this episode, Mike Naylor, co-founder and CEO of Direct Mortgage Loans, shares his journey in the mortgage industry and the lessons he has learned along the way. He emphasizes the importance of perseverance, surrounding yourself with people who are better than you, and prioritizing the success of your team. Naylor also discusses the transition from sales to marketing and the significance of building relationships in business. Overall, his story highlights the value of continuous learning, adaptability, and a strong work ethic in achieving success.
In this episode of the How They Crushed It podcast, Dean Johnson interviews Steven Sless, the COO of Trius Lending Partners. They discuss Steve's journey from selling cars to entering the mortgage business and eventually joining Trius Lending. Steve emphasizes the importance of finding mentors, not being afraid to fail, and giving maximum effort. He also highlights the significance of consistency and the ability to adapt to changes in the industry. Trius Lending Partners is a private lender that provides loans for real estate investors, and their goal is to manage, lend, and invest $2 billion in real estate over the next 10 years.
Maryland business owner Casey Brooks shares how he built Brookside Market and the key ingredients to success. Casey shares his inspiring story of starting and growing his successful restaurant, offering insights on everything from marketing and social media to building a strong team and staying true to your core values.
Jan Ozga, the Chief Strategy Officer at Direct Mortgage Loans and a guest on the How They Crushed It podcast, shares his journey from being a chef to a successful mortgage professional. He emphasizes the importance of making an impact on others and having faith in one's efforts. Jan believes in being transparent, honest, and unapologetically himself in all interactions. He encourages consistency, planning, and taking risks to achieve success. Jan also highlights the significance of caring for people and serving others. He concludes by urging listeners to do their best every day and focus on making a positive impact.
Andrew Haynes, from the Atlas Restaurant Group, shares his journey in the hospitality industry and how he has been able to crush it. He emphasizes the importance of nourishing your side of the lawn and finding opportunities in any field. Andrew also highlights the significance of having mentors, even if they are not in your specific career field. He discusses the value of positive attitude and customer relationships in marketing. Andrew's approach to marketing involves direct phone calls and personal connections with clients. He also talks about embracing change and being open to new opportunities.
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Statera Asset Management
Tom Haugh
Brian Rose
Nikki Lewallen Gregory
Jordan
Kerry Walsh
