How The F**k Did You Get That Job?

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Episodes

146

Latest episode

Aug 2024

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About the show

Welcome to the show where two not-so-interesting guys ask interesting people one question and then interrupt them as they try to answer. This podcast started earlier in New York City when hosts of the show, David Jaffin and Jake Miller, asked people out to breakfast to make connections and pick their brains about how they got to where they are and advice to those wanting to follow in their footsteps. Now, they’ve learned how to work microphones … kind of.

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60 recent

August 28, 202435 min

Problems Into Profits: How Todd Abrams Went From “Fat Kid” to CEO & Co-Founder of ICON Meals

Todd Abrams went from being nicknamed "Lumpy" to an IFBB pro men's physique competitor and co-founder and CEO of ICON Meals, a company that delivers healthy meals to thousands across the US. But ICON Meals is just the latest chapter in Todd's entrepreneurial journey. He's founded and successfully exited multiple companies, including Outdoor Solutions and Layer Technologies. From funeral home management software to cloud computing, Todd has consistently demonstrated his knack for identifying opportunities and building thriving businesses across various markets. In this episode, Todd reveals a consistent pattern of identifying needs, seizing opportunities, and adapting to change. He illustrates the power of solving problems you encounter firsthand, the importance of being agile in the face of challenges, and the potential of combining passion with smart business strategies. Todd's experiences, from tech to food, underscore a fundamental truth in entrepreneurship: success often lies in making people's lives easier or better. Here are some of the key topics from the episode: - Build Solutions from Your Own Needs - Pivot or Perish - Food as a Tool for Change - First Mover Advantage - Convenience is King

August 21, 202437 min

Grit, Tenacity, and Never Complacency: Lauren Griswold's Blueprint for a Rewarding Marketing Career

Lauren Griswold’s resume spans from baseball diamonds to the halls of higher education. Currently, she serves as the Chief Communications and Marketing Officer for Boise State University. She joined them in 2019 as Associate Vice President for Creative Strategy and quickly rose through the ranks, taking on increasing responsibility for the university's communications and marketing efforts. But it's her diverse background – with stints at Arizona State University, Mt. Hood Community College, Edelman Public Relations, Microsoft, and even Major League Baseball – that make her career journey so interesting, In this episode, Lauren shares wisdom from her path. The central theme that emerges is the power of embracing the unexpected, taking risks, and staying true to your own definition of success. Lauren's story shows us how to build a fulfilling career on your own terms, even if it means coloring outside the lines. If you're looking for inspiration and actionable advice on your own path to a successful marketing career, this episode is for you.

August 14, 202428 min

From Artists to Fans: Hadley Spanier’s People-Centric Approach in Music Marketing

Hadley Spanier's career in the music industry spans interning at Sony Music to heading up Brand Marketing and Artist Relations at Yousician. So yeah, she's seen it all. And get this - her love for marketing started way back in middle school when she was geeking out over Gap's ad campaigns. Hadley was made for this. In this epsiode, David Jaffin and Hadley Spanier have a chat that is equal parts enlightening and entertaining. They dive into the nitty-gritty of the music business, from working with legends like Tony Bennett to partnering with icons like Metallica. But don't worry, this isn't some sugar-coated PR spiel. Hadley's not afraid to pull back the curtain on the less glamorous side of the industry. Here are some of the key topics covered: - The Human Side of the Music Industry - The Power of Relationship-Driven Marketing - Tech Meets Tradition: The Yousician Revolution - Creating Super Fans Through Interactive Experiences - Navigating Cultural Differences in Global Marketing

July 31, 202430 min

Jennifer Schufer’s 4 Keys to Driving Meaningful Change in Higher Ed Marketing

Jennifer Schufer has dedicated nearly 30 years to steering marketing and communication strategies in higher education. As the Assistant Vice Chancellor for Marketing & Content Strategy at the University of Colorado Boulder, she leads cross-functional teams in developing student-centric content and campaigns that engage audiences at every stage of their university journey. In this episode, Jennifer takes us behind the scenes of her professional path, from humble beginnings as a temp to spearheading the celebrated "Be Boulder" brand initiative. Along the way, she shares insights on winning over key stakeholders with data, cutting through red tape to get things done, and the importance of nurturing rising talent. A central theme emerges in this conversation: the power of an entrepreneurial mindset to drive meaningful change within institutions. Time and again, from her early days at Cal Poly Pomona to her current role at CU Boulder, Jennifer has approached challenges as opportunities to innovate. She spots gaps in the status quo, builds compelling cases for new solutions, and deftly navigates organizational dynamics to bring her vision to life. Her experiences offer a whole lot of practical advice for any marketer looking to leave their mark in higher education - or any large, complex organization for that matter. If you're aiming to shake things up and make a real impact at your institution, this episode is well worth a listen. Here are a few key moments to listen for: [16:17] Building an ambassador program from the ground up at Cal Poly Pomona [20:05] Leveraging data to secure buy-in for new initiatives [25:36] Restructuring an admissions department to better support key objectives [33:22] Adapting marketing strategies to boost student retention rates

July 24, 202440 min

Personal & Professional Growth in Higher Ed Marketing with University of Denver’s Director of Brand Marketing, Sarah Foley

Sarah Foley, Director of Brand Marketing at the University of Denver, has built her career at the intersection of creativity and strategic leadership. With a B.S. in Graphic Design from Syracuse University's renowned Newhouse School and an M.S. in Organizational Leadership from Regis University, Sarah brings a valuable blend of skills to her work in higher education marketing. In this episode, Sarah shares candid insights from her journey, from her early days as a graphic designer to her current role at the University of Denver. She dives into the challenges and rewards of working in higher ed, offering her own fresh perspective on finding purpose, navigating complex politics, and embracing personal growth in a field that's all about making a difference in the lives of the next generation of leaders. Sarah's no-BS approach to work and life is a breath of fresh air, and her commitment to authenticity and adaptability is something we can all learn from.

July 17, 202435 min

Overtime’s Tyler Rutstein Gives Tips for Capturing Gen Z’s Attention in a New Age of Sports Fandom

From marketing NBA stars like Derrick Rose at Adidas to growing Overtime from a simple Instagram account into a sports media powerhouse with hundreds of millions of followers across their accounts, Tyler Rutstein has had quite the career. Now, as the Chief Brand Officer and Head of Commerce at Overtime, he's using his diverse experiences to completely redefine how Gen Z engages with sports content. In this episode of How The F**k Did You Get That Job?, Tyler takes us behind the scenes of Overtime's new-age approach to sports media. He shares insights on how the brand is challenging traditional notions of sports fandom, prioritizing authentic storytelling, and leveraging the power of social media to build a passionate community. Whether you're in the sports media space or intrigued by the meteoric rise of Overtime, this episode has tons of valuable lessons on engaging the next generation of sports fans. Here's what we covered: [07:35] Tyler's early days working on basketball marketing at Reebok/Adidas [24:05] Joining Overtime in its infancy and growing the brand [29:48] How Overtime differentiates its content to appeal to Gen Z [34:04] Building a strong brand identity and community around Overtime [35:22] Partnering with athletes to co-create engaging content [31:13] Experimenting with new content formats and platforms like TikTok [37:58] What's next for Tyler and Overtime

July 10, 202436 min

Nicholas Reichenbach's Lessons on Timing, PR, and Influencer Marketing

Nicholas Reichenbach, founder and CEO of Flow Alkaline Spring Water, has a knack for spotting industry-shifting opportunities. His career spans from pioneering ringtone publishing to launching BlackBerry's app store, culminating in his current venture disrupting the beverage industry. In our chat, Nicholas offers a ton of practical advice for building brands. He emphasizes things that have been effective for his businesses like the value of expert publicists and the importance of learning from specialists in their fields, which you can read more about below. Beyond just strategy, Nicholas shares his entrepreneurial philosophy, giving us an inside look at the thinking behind his successes. He brings a unique perspective for aspiring business leaders, serving as a case study for the realities of creating and growing companies that push boundaries.

July 2, 202434 min

Emotional Intelligence, Flexibility, and Innovation: Timm Baldwin's Keys to Impactful Marketing

If you're looking to know what it takes to build a kick-ass career in marketing, you need to meet Timm Baldwin. This guy has been around the block, from his early days writing copy for radio ads to his current gig as the Associate Vice President of Marketing and Brand Strategy at Towson University. Along the way, he's racked up experience in everything from nonprofit marketing to higher ed branding. If there's a marketing challenge, Timm has probably tackled it head-on. As Timm and I dug into his career journey, one thing became crystal clear: this is a guy who knows how to roll with the punches and turn every curveball into a home run. From his childhood spent hopping around the globe to his zigzagging path through the marketing world, Timm has mastered the art of using his diverse experiences and nuanced insights to create success, no matter where he is or what’s asked of him.

July 2, 202451 min

Lessons for Aspiring Brand Owners from Rhone’s Co-Founder, Ben Checketts

From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health. On this week's How The F**k Did You Get That Job?, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold moves that have set Rhone apart in a sea of activewear brands. Here's what we cover: - [05:51] The lightbulb moment behind launching Rhone - [09:33] Turning an idea into a fully realized brand - [12:04] Aligning Rhone with the cause of mental health - [15:39] Making men's mental wellness a core part of the brand - [23:14] Scrappy marketing moves in the early days [29:56] The decision to expand into women's activewear - [34:28] What's next for Ben and Rhone

July 2, 202425 min

How Heidi Meyers is Revolutionizing Brand Strategy at AMC Networks

On this week's episode of How The F*** Did You Get That Job, we've got Heidi Meyers, the mind behind AMC Networks' standout brand strategy and e-commerce. Heidi’s journey into marketing is far from your typical corporate climb. She started out exploring the depths of the human mind as a neuroscience researcher, trying to unravel the mysteries of what makes people tick. Turns out, that's the key to crafting killer marketing campaigns - understanding the complex, often subconscious desires that drive us all. Now, Heidi's bringing her unique blend of scientific rigor and creative inspiration to the world of TV and streaming, dreaming up campaigns that'll make you see entertainment in a whole new light. In a landscape where every brand is screaming for a piece of your attention, Heidi and her team at AMC are taking a different approach. They're diving deep into the minds and hearts of their fans, creating immersive experiences that blur the line between fiction and reality. And they're not afraid to let the data lead the way - Heidi's like a detective, uncovering hidden insights and patterns that most marketers would miss. So if you're ready to have your assumptions challenged and your idea of what's possible in marketing expanded, get ready for a fascinating conversation.