Episodes
16
Latest episode
May 2026
Language
EN-US
Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time. Join us every month to learn how powerful marketing can be, and perhaps how to rethink or enhance the promotion of your own brand.
Introducing How Marketing Changed the World, a podcast that explores the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time.
The way the whole world takes, uses, and feels about photographs, including selfies, was created by Kodak in the early 1900s.
How De Beers created and shaped the practice of proposing marriage with diamond engagement rings in the 1940s.
The 1936 Olympics not only created most of the pageantry for the games, but also established the sports industry.
A marketing idea to sell flags to public schools became one of the most iconic symbols of America.
The marketing initiatives that not only created American wine culture, but transformed the global wine industry.
How one company not only changed the name and pronunciation of an element, but forged an entire industry.
A marketing experiment in 1952 led to the creation of one of the largest segments of the global retail economy.
How pedometers became so popular, and why everyone tries to get 10,000 steps per day.
Three stories that reveal the origin of spam.
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