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Host-Read Ads (Audio)

Host-Read Ads (Audio)

Hosted by TWiT

BusinessMarketing
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Episodes

75

Latest episode

Jul 2025

Language

EN-US

About the show

Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.

Listen to episodes

60 recent
July 3, 20253 min

HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising

TWiT.tv CEO Lisa Laporte pulls back the curtain on one of the most frequently asked questions from potential advertisers: Why does TWiT maintain a $20,000 quarterly minimum for advertising partnerships? Lisa breaks down the strategic reasoning behind this policy and explains why it's actually designed to benefit both brands and the TWiT audience. Interested in Advertising with TWiT.tv? 🔗 Visit: https://twit.tv/advertise 📧 Contact Lisa: lisa@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

June 5, 20254 min

HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

May 22, 20253 min

HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You

TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

April 17, 20253 min

HRA 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv - Skip the Agency

TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

March 20, 20252 min

HRA 88: 2025 TWiT.tv Audience Metrics - Why TWiT's Host-Read Ads Outperform Industry Standards

In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

February 21, 20253 min

HRA 87: Why TWiT.tv First-Tier Podcast Ads Stand Out - 5 Secrets to Successful Podcast Advertising

In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

October 17, 20244 min

HRA 86: Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

August 8, 20246 min

HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

July 26, 20243 min

HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

May 30, 20241 min

HRA 83: Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration

Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

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