Biz and Tech Podcasts > Business > Honest Ecommerce
Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.With a deep understanding of Google & Bing advertising, website optimization, and revenue growth, Nick’s insights help businesses maximize their lead generation and ecommerce success. On Winning With Shopify, he shares actionable strategies, interviews top industry experts, and dives into the latest trends shaping digital commerce.In This Conversation We Discuss: [00:09] Intro[01:29] Scaling from local to global brands[04:27] Turning an unexpected role into success[05:10] Building a business beyond a podcast[06:12] Making decisions with outdated data[08:40] Navigating post-COVID economic realities[12:13] Optimizing margins through smart supply chains[16:29] Maximizing ROI without increasing ad spend[19:11] Creating collections that actually convert[22:49] Investing in tools but never using them[25:40] Knowing your strengths in business growth[26:57] Testing before launching new features[29:40] Analyzing conversion rates vs. order value[32:02] Standing out beyond basic discounts[34:03] Forecasting demand with creative strategiesResources:Subscribe to Honest Ecommerce on YoutubeDigital Marketing Agency in Surrey spec.digital/It's Time To Win, With Our Shopify Podcast wwspodcast.com/Follow Nick Trueman uk.linkedin.com/in/ntruemanIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues.In This Conversation We Discuss:[00:14] Intro[01:09] Developing products that align with brand mission[01:30] Identifying market gaps through personal experience[03:26] Building a business where people find their niche[04:53] Following Ecommerce industry shifts to stay ahead[06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand’s online presence over decades[10:35] Selling online before Ecommerce platforms existed[12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce[15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting[20:18] Optimizing for AI-driven recommendations[21:10] Adapting to AI-driven consumer research[25:41] Building consumer trust through education[27:01] Creating a brand connection that lastsResources:Subscribe to Honest Ecommerce on YoutubeScientifically studied, all-natural supplements and skincare desertharvest.com/Follow Heather Florio linkedin.com/in/heather-florio-468822a4Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone.In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras.Everhem has thrived beyond the pandemic boom, blending trend insights with exceptional craftsmanship, with every order still hand-sewn in Los Angeles. Haley’s expertise in design and entrepreneurship offers invaluable lessons for building customer-first businesses.In This Conversation We Discuss:[00:46] Intro[01:05] Understanding niche product offerings[01:37] Recognizing customer pain points[04:48] Building a brand from scratch[05:35] Hiring for sustainable growth[07:04] Turning ideas into execution[07:51] Creating a seamless user experience[10:38] Partnering with designers and influencers[14:03] Episode sponsors: StoreTester and Intelligems[17:13] Finding product-market fit organically[18:52] Standing out with craftsmanship[21:56] Balancing trade and consumer needs[23:28] Launching products from feedback[25:15] Streamlining the customer journeyResources:Subscribe to Honest Ecommerce on YoutubeWhere warmth meets sophistication. everhem.com/ Follow Haley Weidenbaum linkedin.com/in/haley-weidenbaum-85974b12 Book a demo today at intelligems.io/ Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce’s most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today’s fast-changing retail landscape.For 26+ years, eTail has been more than a conference, it’s a community where executives from DTC startups to Fortune 500 brands connect, share strategies, and drive real growth. Under Leo’s leadership, eTail continues to evolve, covering AI-driven personalization, omnichannel innovation, and next-gen customer experiences.Leo’s expertise in networking, trend-spotting, and facilitating valuable discussions keeps eTail a must-attend event for retail leaders looking to stay ahead.In This Conversation We Discuss: [00:41] Intro[02:00] Identifying trends to guide industry conversations[03:19] Featuring insights from e-commerce and marketing leaders[04:15] Highlighting professional development and industry trends[06:17] Connecting digital marketing pros with industry insights[08:08] Identifying sessions and networking goals[00:39] Scheduling downtime to avoid burnout at events[11:06] Evolving with the industry through challenges and changeResources:Subscribe to Honest Ecommerce on YoutubeChanging the Face of Retail Since 1999 etailwest.wbresearch.com/Follow Leo Martinez linkedin.com/in/leucepe-alexander-m-1a712a14/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure business driven by authenticity and confidence.Vicky brings expertise in community-building through creative marketing and navigating investment challenges, while her co-founder and wife, Charisse Pasche, focuses on developing inclusivity and purpose in every product. Together, they’ve crafted efficient pre-order strategies, expanded their Shopify-powered store, and built a loyal customer base inspired by shared values. With a vision to redefine fashion for every body type, Vicky’s story reflects resilience, innovation, and a commitment to inspiring others to embrace bold steps toward creating purpose-driven brands in a competitive landscape.In This Conversation We Discuss:[01:07] Intro[01:29] Understanding the value of aligned investors[02:37] Starting a brand to solve personal fashion challenges[04:07] Expanding from jeans to a full everyday wardrobe[05:10] Turning scrappy beginnings into a successful campaign[06:46] Building excitement with data-driven pre-order strategies[09:12] Episode sponsors: StoreTester and Intelligems[12:24] Simplifying pre-orders with a basic store setup[12:58] Transitioning from organic reach to expert ad management[13:34] Learning ROAS and profit strategies over time[14:19] Using pre-orders to streamline product launches[15:16] Sharing a purpose-driven vision with a mainstream audience[17:16] Balancing loyalty with new customer acquisition goals[17:48] Building authentic connections with aligned investorsResources:Subscribe to Honest Ecommerce on YoutubeClothes that fit you. Inside and out dapperboi.com/Follow Vicky Pasche linkedin.com/in/vickypascheBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce. As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg specializes in operations and supply chain optimization, making them a dynamic duo in ecommerce innovation.With a commitment to helping athletes "meet their moment," they’ve crafted efficient ecommerce strategies, streamlined their Shopify-powered website, and built a brand focused on resilience, quality, and performance. Their story reflects a passion for innovation and entrepreneurship, inspiring others to take bold steps toward success in a competitive landscape.In This Conversation We Discuss:[00:39] Intro[01:23] Testing prototypes and validation[02:29] Realizing the product’s potential beyond surfing[03:57] Creating a product for the location[05:24] Dealing with manufacturing challenges[07:36] E-Commerce and website setup challenges[09:04] The market of the Two-in-One Short Concept[12:18] Turning an idea into protected innovation [14:02] Episode sponsors: StoreTester and Intelligems[18:52] Balancing organic sales with Shark Tank[20:41] Reflecting on the Shark Tank experience[25:48] Managing cash flow and spending Post-Shark Tank[27:14] Partnering with better manufacturers[31:15] Building trust with differing roles & perspectives[32:16] Choosing between product expansion & niche focusResources:Subscribe to Honest Ecommerce on YoutubeMen's wetsuit lined boardshorts driftline.co/Follow Wes Horbatuck linkedin.com/in/wesley-horbatuck-6329a616Follow Greg Orfe linkedin.com/in/gregorfeBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Simplecast SummaryOn this episode of Honest Ecommerce, we have Wes Horbatuck and Greg Orfe, founders of Driftline, a watersport apparel brand featured on Shark Tank that’s transforming performance wear with their patented wetsuit-lined boardshorts, Drifties™.We talk about the challenges of breaking into the apparel industry, Ecommerce strategies for driving website traffic, tips for streamlining your online store, and so much more!
Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands.Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today’s competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men’s shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experience and to deliver increased engagement across all channels of your business.In This Conversation We Discuss:[00:50] Intro[01:19] Evaluating if your business needs a refresh[02:45] Simplifying transitions with the right tools[04:01] Creating checklists for seamless projects[05:21] Streamlining operations with Shopify’s tools[06:43] Addressing website failures with solid solutions[07:23] Rebranding & redesigning during platform migration[08:57] Redesigning for better performance and results[11:19] Boosting efficiency with modern solutions[12:15] Auditing performance to fix slow-loading stores[14:08] Episode sponsors: StoreTester and Intelligems[17:20] Building high-converting landing pages[19:23] Improving conversions with flagship landing pages[20:56] Refining user experiences with detailed testing[21:41] Duplicating templates for faster scalability[22:41] Exploring advanced tools for scalability[24:07] Deciding if Shopify Plus is the right investment[25:10] Leveraging new customer accounts [26:10] Utilizing new features to stay competitive[26:44] Electric Eye diagnostics for better store insightsResources:Subscribe to Honest Ecommerce on YoutubeShopify expert design and development agency electriceye.io/A brand studio where art meets commerce feel.studio/Follow Shawn Khemsurov linkedin.com/in/shawnkhemsurov/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.comIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.In This Conversation We Discuss:[00:45] Intro[01:17] Chasing opportunities abroad after graduating[02:30] Navigating the challenges of crowdfunding campaigns[03:27] Diagnosing messaging from top campaigns[04:32] Leveraging early opportunities in crowdfunding[05:12] Owning the responsibility for product-market fit[06:11] Prioritizing proven experience over potential[07:35] Valuing brand reputation over chasing trends[09:25] Tinkering with Shopify from the very beginning[10:36] Expanding product lines with complementary items[11:15] Episode sponsors: StoreTester and Intelligems[14:29] Understanding the challenges of apparel & soft goods[15:47] Establishing your product's value before launching[16:20] Embracing the long route to perfecting new products[17:03] Recognizing different customer behaviors across products[18:01] Surveying customers to guide product expansion[19:04] Realizing that customer bases differ by product[20:00] Figuring out if new products fit your brand[20:53] Managing the shift from top-line to profit focus[22:51] Restructuring for lean growth and profitability[24:28] Operational strength through offshore hires[26:31] Rethinking outsourcing for quality and value[28:06] Value through global workforce opportunities[29:34] Exploring Vincero and Tidal’s offeringsResources:Subscribe to Honest Ecommerce on YoutubeTimeless pieces, modern style, premium performance vincerocollective.com/Follow Sean Agatep linkedin.com/in/sagatep/Founder-led headhunting and staffing solutions hiretidal.com/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. In This Conversation We Discuss: [00:43] Intro[01:15] A career pivot from diplomacy to PR[02:40] Empowering product makers to master PR[03:48] Aligning PR strategies with ecommerce goals[04:20] Highlighting challenges with paid ads and ROI[05:19] Demystifying DIY PR for entrepreneurs[06:20] Building confidence through PR wins[08:07] Identifying the right journalists for your niche[09:51] Using grassroots opportunities for media coverage[10:52] Using the CPR method for media opportunities[11:41] Reframing outreach as mutually beneficial[12:35] Working smarter with PR-driven content[13:12] Concise subject lines for journalist pitches[14:15] Writing pitches with long-term relevance in mind[16:16] Deciding when to send samples to influencers[16:48] Promoting product visuals through email[17:17] Identifying legitimate journalists for pitches[18:29] Affiliate link opportunities with shopping guides[20:25] Finding creative angles for product pitches[22:20] Clarifying price points, availability, & shipping[23:24] Applying the CPR framework for podcast pitches[24:32] Expanding your authority beyond your product[25:21] Connecting your product to trending topics[26:34] Utilizing AI to brainstorm creative pitch ideas[27:34] Using DMs to boost email pitch response rates[28:39] Embracing consistency in pitching for success[30:14] Transforming a simple product into a media story[31:18] Recycling your best pitch for different seasons[32:23] Advocating yourself in a competitive PR landscape[33:14] Learn powerful pitching strategies from GloriaResources:Subscribe to Honest Ecommerce on YoutubeFollow Gloria Chou linkedin.com/in/gloriaychou/Award-winning PR coach to 10,000 small businesses learn.gloriachoupr.com/masterclassbygloria If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Discover new partners and
collaboration opportunities —right in your inbox.
Get notified about new partnerships