Honest Ecommerce

Hosted by Shopify Expert Chase Clymer

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569

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Oct 2026

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Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

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October 26, 2026Episode 40536 min

Launching a Hardware Brand: How Ergatta Got Their First 500 Customers

Tom Aulet is the Co-Founder and CEO of Ergatta, the leading game studio for home fitness. A graduate of Vanderbilt University with a degree in Spanish and Economics, Tom began his career teaching English in Spain before moving into economic consulting at Cornerstone Research. He then joined MediaMath, a marketing technology company, signing new business deals, overseeing revenue EMEA and LATAM, and ultimately building and running their global Media Agency business. Amid the demands of his career, Tom struggled to find a fitness routine that was both practical and engaging. Teaming up with two trusted former colleagues, he co-founded Ergatta and introduced the world's first game-based cardio machine – winner of Health's 2024 Fitness Awards and 2022 Men's Health Home Gym Awards – and the leading game studio for the fitness industry. In This Conversation We Discuss: [00:00] Intro [01:34] Peloton-style rowing with games, not classes [02:46] Finding co-founders before the idea [03:30] Shaping the idea with primary market research [04:35] What makes a great co-founder team [05:50] Complementary strengths vs. getting along [06:50] Date before you marry: co-founder commitment [07:15] Klaviyo [09:20] How to find people for customer interviews [10:00] Approaching strangers at the gym [11:16] Why your network gives you biased data [11:45] Timeline from concept to launch [12:45] The WaterRower manufacturing partnership [14:00] Hire people who've done it before [14:20] Intelligems [16:00] Know your special sauce (and what isn't) [17:10] Apple wasn't vertically integrated at first [18:00] Building the gaming MVP [19:45] Testing game concepts before writing code [21:04] Pre-sales during holiday 2019 [21:30] First 500 customers with zero ad spend [23:15] Launching days before the COVID lockdown [23:40] eFulfillment Service [25:26] Owned, earned, then paid media [26:00] Non-brand search as the discovery trigger [26:50] The "How did you hear about us" survey [28:45] Using survey data for CRO and ad copy [30:05] Biggest mistake: raising too much money [31:15] Raise for your realistic outcome [33:01] Brand matters as much as the quant game [34:30] Building a premium, design-forward brand [35:25] Apple and perceived value [36:15] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Rowers that make you want to work out ergatta.com/ Follow Tom Aulet linkedin.com/in/tom-aulet-85493127 Book a demo today at intelligems.io/audit Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

October 22, 2026Episode 9426 min

Product Customization and 3D Configurators: Angelo Coletta, Zakeke

Angelo Coletta is a Serial Entrepreneur and Former President of Innovup. Graduated cum laude in Economics and Commerce from the University of Bari, he completed his studies with a Master in Innovation Management at the "Iacocca Institute Lehigh University" in Pennsylvania (USA), entitled "Global Village for the Future Leaders". In the early years of his career, he worked in marketing consultancy and founded a consultancy firm, an advertising agency, and a system integrator, which he then sold to an Italian player, achieving his first exit. He later dedicated himself to the creation of product companies in the software field. In the last five years, he has realized two exits, the first being BookingShow S.p.A., one of the three main ticketing players in Italy, sold in 2017 to an international group, and the second with 18months Srl in 2020, a former startup now a leader in the Italian cinema ticketing market. He is the president and board member of various companies, especially in the IT field (Upsystems S.p.A., The Digital Box, Seares), as well as President from 2018 to 2021 of Innovup (formerly Italia Startup), an associative point of reference for startups, scaleups, incubators, accelerators, science parks, and large Italian corporations, and maintains various investments in Italian startups and scaleups. Today he is the founder and CEO of Zakeke, a cloud SaaS (software as a service) platform that enables the world's major e-commerce platforms to offer their consumers an innovative and enhanced shopping experience, thanks to the use of visual technologies such as 2D & 3D customization, 3D visualization, Augmented Reality, and Virtual Try-On. In This Conversation We Discuss: [00:00] Intro [00:56] What Zakeke solves for ecommerce brands [01:44] Shopify plug-and-play and MCP server [02:23] Seven years and 10,000 customers [03:14] Industries that see the most success [03:49] Apparel, furniture, and luxury brands [05:17] How Zakeke compares on product builders [06:06] Multi-layer customization at scale [08:29] Cutting internal implementation costs [08:56] Why off-the-shelf beats custom builds [10:06] Zero custom code, even for HP and Valentino [10:55] The real cost of ecommerce mistakes [13:14] API front end and monthly platform updates [13:54] Do you need a 3D model to start? [14:25] AI and the 3D artist network [15:13] The falling cost of 3D modeling [16:02] Using 3D files across AR and 360 views [16:41] AI try-on without 3D assets [18:52] What's next for Zakeke [19:13] Launching a conversational interface [21:54] AI agents as product setup coaches [22:30] AI is probabilistic, production is deterministic [24:49] Where to learn more about Zakeke [26:18] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube 3D Product Configurator and Customizer for eCommerce zakeke.com Follow Angelo Coletta linkedin.com/in/angelo-coletta If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews !

October 19, 2026Episode 40437 min

AI in Ecommerce Without Losing Control: Kasey Wiese, Liberty Safe

Kasey Wiese, Director of eCommerce at Liberty Safe, has spent 20 years obsessing over one question: why isn’t this converting? From a bouncing PDP on a $900 fly rod to leading a full DTC rebuild at a $12M business, she finds the friction and fixes it. Whether it’s a broken color swatch killing rod sales at Orvis, a merchandising strategy that isn’t telling the right seasonal story, or a platform that’s simply holding the business back. Kasey has owned ecommerce P&Ls across some of the most respected names in the outdoor and lifestyle space, including Orvis, SIMMS Fishing, Arcade Belts, and Elevate Outdoor Collective, and she understands this customer intimately. They’re anglers, hunters, and skiers who expect the online experience to reflect the brand they trust on the water and in the field. In This Conversation We Discuss: [00:00] Intro [01:04] What Liberty Safe sells [01:54] Starting ecommerce at a Tahoe ski shop [03:15] Selling DTC without competing with dealers [04:17] Why AI feels like SEO 15 years ago [04:27] Selling online in 2006 with a custom stack [06:07] When ecommerce still meant calling in orders [06:44] Moving to Demandware at a ski manufacturer [08:20] Replatforming from WooCommerce to Shopify Plus [09:14] Intelligems [10:45] How the ecommerce leader role has changed [11:00] Bridging strategy and operations [12:08] The right and wrong ways to use AI [14:00] Unique products break tried-and-true tactics [15:00] Building AI agents to distill your data [15:55] Klaviyo [17:52] Why AI-driven strategy is average at best [18:18] Stop copying and pasting AI slop [20:06] Using AI to speed up CRO ideation [21:37] Creating AI product imagery for safes [23:36] Why UGC doesn't work for safe owners [24:23] Flowium [25:20] Can AI fill a brand's content gap? [26:52] Blending real photo shoots with AI images [27:40] Human QA on every AI output [28:23] The first 90 days at a new company [28:39] Starting with the path to purchase [29:40] Content for conversational search [30:09] Starting CRO closest to the money [31:05] Matching ads to the right landing page [31:44] Mapping team process and ownership [33:20] Building landing page templates that scale [34:10] Prioritizing what gets a landing page [34:58] When team KPIs aren't aligned [35:19] Two ad sets, two destinations [35:50] Control what you can control [36:10] Picking one thing and doing it right [36:38] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube America’s #1 safe: premium protection means configurable organization https://libertysafe.com/ Follow Kasey Wiese https://www.linkedin.com/in/kasey-wiese/ Book a demo today at http://intelligems.io/audit Get your free demo https://www.klaviyo.com/honest Book a free lifecycle diagnosis call https://flowium.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

October 12, 2026Episode 40337 min

Launching a New CPG Category: Gary Kleinman of Electrolyte Boost

Gary founded Yardstick Marketing Partners an industry leading experiential marketing agency creating engagement and driving audience for Sony Pictures Television, Warner Bros, Fox, Major League Baseball, Namco/Bandai, New Era Cap Company and Microsoft. Known for extensive and exciting mobile tours, Gary created and executed tours for Seinfeld, Snoop Dog, and more. After working on a mobile gaming tour, Mr Kleinman saw that over 3 billion people were active gamers. This led to the creation of The WHAM Network, a digital network about the lifestyle and culture of gaming. Seeing that gamers were experiencing cramping, fatigue and loss of attention due to long gaming sessions, Kleinman noticed that all existing supplements that could prove beneficial to gamers were all dependent on water or fluids. It was this problem that led to the creation of waterless nutrition. In This Conversation We Discuss: [00:00] Intro [01:24] What is Electrolyte Boost? [02:04] Energy, focus, and upcoming functional products [03:22] Spotting a gap in the esports world [04:25] From gamers to surgeons and truck drivers [05:18] A year and a half to perfect the formula [06:40] Dosing and bioavailability challenges [07:40] Navigating sugar substitutes [08:31] Klaviyo [10:38] Would you take the leap again? [11:50] Testing sweeteners and sweet proteins [12:20] Dropping sucralose to win shelf space [12:55] Why every entrepreneur asks "why am I doing this?" [14:22] Intelligems [15:35] Finding your first customers [16:01] Why Amazon comes first [16:55] Discovering unexpected customer use cases [17:50] The hidden risks of retail placement [18:55] Shifting from influencers to creators [19:50] Two years in beta and three package changes [20:24] Is Amazon a good place to beta test? [21:02] Amazon discoverability and keywords [22:40] Building a category that doesn't exist [23:24] Why Amazon reviews matter [24:45] Social proof from early adopters [25:30] eFulfillment Service [26:40] Whatever you think it costs, quadruple it [27:50] Projecting inventory and lead times [30:05] When passion turns into a financing game [31:10] You don't have to do it alone [32:00] No ego, a lot of pride [32:56] Get comfortable with no net [33:46] Testing and tweaking everything [34:10] Finding the market in the gap [36:15] Do we need another hydration drink? [36:52] Where to buy Electrolyte Boost [37:20] Final thoughts Resources : Subscribe to Honest Ecommerce on Youtube Boost your power, focus, and performance electrolyteboost.com/ Follow Gary Kleinman linkedin.com/in/gary-kleinman-3503757/ Book a demo today at intelligems.io/audit Get your free demo klaviyo.com/honest Lower scale costs today efulfillmentservice.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

October 8, 2026Episode 9323 min

AI Customer Support That Drives Sales: Text's Aleksandra Kacperczyk

Aleksandra focuses on integrations with ecommerce platforms such as Shopify and WooCommerce, and on building an experience that helps merchants increase their sales. She has been in product for 8 years, and has been working at Text since 2021. In This Conversation We Discuss: [00:00] Intro [01:07] Text, LiveChat, and the AI pivot [01:59] 25 years of customer service data [03:14] From biotech degree to ecommerce SaaS [04:15] There's no right way into ecommerce [04:37] Why you can't copy someone's success [05:47] Using competitor analysis the right way [06:22] Support chats are buying decisions [07:12] Spotting high intent signals on your store [08:35] Return questions are risk assessments [09:00] Proactive outreach from humans or AI [09:40] Beating fear, uncertainty, and doubt [10:39] Why fast replies build trust [11:05] How AI and humans work together in support [13:10] The late-night mattress shopper story [14:15] Measuring revenue lift from AI [14:40] How Nuvoo grew sales over 400% [16:12] 98% resolution vs. 70% of traffic [17:33] Automating the "lazy customer" questions [18:45] Proactive chat invites that drive sales [19:53] Blending human support with AI agents [20:50] Making AI sound like your brand [21:33] Where to learn more about Text [22:35] Free merch for customer support teams [22:56] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube AI customer service engine that drives revenue text.com/ On a customer support team? Grab Text's merch, including T-shirts and sweatshirts: store.text.com?utm_source=podcast&utm_medium=Honest%20Ecommerce&utm_campaign=podcast&utm_content= _ Follow Aleksandra Kacperczyk linkedin.com/in/aleksandra-kacperczyk-200047180/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

October 5, 2026Episode 40227 min

Landing a Dillard's Wholesale Deal: Vici Collection's Aimee Dudum

Aimee Dudum Colorado is the Co-Founder and Chief Merchandising & Marketing Officer of VICI, a women's apparel brand based in California. VICI's mission is to be the go-to destination for accessible, on-trend fashion—helping customers explore their personal style for every day and every occasion. Founded in 2012, VICI has grown into one of the leading DTC brands to emerge from the Bay Area, with a retail presence in Nashville. Aimee has been deeply hands-on since day one and remains both product and customer obsessed. She stays closely connected to the VICI community—regularly engaging on social and responding directly to customer feedback. She leads fashion buying and brand direction with a strong point of view on emerging trends, grounded in a deep understanding of the customer. Passionate about styling and outfitting, Aimee is focused on inspiring confidence and helping women feel their best for every moment. Aimee lives in Alamo, California with her husband and four sons. In This Conversation We Discuss: [00:00] Intro [01:02] Head-to-toe outfitting under $150 [02:10] Founding VICI with her stepmom [03:45] Building a digital and social-first brand [04:48] When organic social started driving sales [05:11] Moving from phone orders to Shopify [05:58] Klaviyo [08:11] Why in-person shopping matters again [08:58] What separates growing brands from the rest [09:47] Leaving room in your playbook for moonshots [10:45] How high brand standards stalled TikTok [11:39] Flowium [12:25] You're not Coca-Cola, so make some noise [13:04] Launching in 60 Dillard's stores [14:13] How the Dillard's partnership came about [15:16] Choosing like-minded retail partners [15:53] Intelligems [17:32] The future of fashion ecommerce [18:23] AI-generated looks and shoppable bundles [18:59] Why VICI is selective about new AI tools [19:41] AR and the at-home dressing room [20:41] Balancing data with founder gut [21:25] Why leaders should read every review [22:30] Customer language is a free ad campaign [23:39] Keeping customer care in-house [24:29] Bring customer service into strategy talks [25:21] Influencer-driven product development [26:23] Where to find VICI [27:04] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Empower personal style for any occasion vicicollection.com/ Follow Aimee Dudum linkedin.com/in/aimee-dudum-colorado-a0a4a3135/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Book a free lifecycle diagnosis call flowium.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

September 28, 2026Episode 40130 min

Wholesale to Omnichannel: How IZIPIZI Built a Global Eyewear Brand

Charles Brun is a French entrepreneur who co-founded the eyewear brand IZIPIZI in Paris in 2010 alongside his longtime friends Xavier Aguera and Quentin Couturier. The three founders saw that the standard reading glasses sold at drugstores lacked style, and they set out to prove that readers could be something people actually wanted to wear. That instinct paid off. Today, IZIPIZI is known for colorful, affordable, design-driven glasses made for everyday life. In This Conversation We Discuss: [00:00] Intro [01:12] Glasses for every moment in life [01:42] An idea born from their moms' ugly readers [02:59] From incubator to the real launch in 2012 [04:05] Landing Colette as the first wholesale yes [05:16] Klaviyo [07:25] How the first yes opens every other door [08:14] Building a partnership between three friends [10:10] The Friday wheel that decides who speaks first [11:06] Intelligems [12:32] When ecommerce entered the picture [13:45] Why wholesale alone wasn't enough [14:19] Wholesale partner pushback on selling online [15:15] COVID pushed online sales to 95% [16:30] eFulfillment Service [17:45] Expanding from Paris into the US [18:28] Why the US is more different than it seems [19:25] Buying back the US distributor [20:05] Hiring an American team to win the US [20:48] What Shoptalk Europe brands ask about the US [21:55] Why IZIPIZI launched on Amazon in the US [22:26] Amazon as a necessary evil for brands [23:19] Making the .com work in the States [23:41] Moving from Magento to Shopify [24:05] Virtual try-on for the first pair [24:50] Unifying customers across every channel [25:24] A customer is a customer, wherever they buy [26:05] Affordable glasses as an impulse buy [26:46] Becoming B Corp certified [27:50] Why the IZIPIZI name sticks [28:43] Where to find IZIPIZI [30:12] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Fashion and design glasses for adult and children izipizi.com Follow Charles Brun linkedin.com/in/cbrun/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today efulfillmentservice.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

September 24, 2026Episode 9226 min

Music Ecommerce on Shopify: Softlimit's Ben Lord on Label D2C

Ben Lord, Founder and CEO of Softlimit, has been in and around the music industry for over 30 years and in ecommerce for the last sixteen. A touring drummer (Falling Forward / Elliott / Sharon Van Etten / Mascott / Bird of Youth / Phantom Family Halo / Kilowatthours), he's also released records through independent labels (Initial, Revelation, Temporary Residence Ltd., Jagjaguwar), and worked in Atlantic Records' New Media Division during the launch of the first digital music store. He later led campaigns at Bond Strategy and Influence across entertainment verticals before spending the last decade building Softlimit, a Shopify Premier Partner Agency helping brands like Sacred Bones, Temporary Residence Ltd., Polyvinyl, Moon Juice, Misen, and The Perfect Jean grow their ecommerce revenue. Music still sits at the center of his life, and he works closely with label heads, agents, and artists. In This Conversation We Discuss: This conversation draws on Softlimit's January 2026 whitepaper, "Built-In Demand, Broken Infrastructure: The Music Industry's Revenue Gap," co-authored by Ben Lord and Martina England, which explores how independent labels can close the gap between fan demand and captured revenue by adopting DTC ecommerce practices. [00:00] Introduction [01:17] Helping the music industry master D2C [01:54] From touring drummer to agency founder [02:53] Why agencies walk away from music clients [04:03] Why label stores are glorified merch shops [05:59] When clients show up with the prescription [06:56] Conversion and AOV wins for music clients [07:24] Fixing broken filters and legacy platforms [09:23] The cost of selling through third parties [10:33] Why music isn't like other big catalogs [11:51] How labels lift conversion rate and AOV [12:31] Cross-sells built on product relationships [13:55] Label-curated "you'll like this too" picks [14:55] The Shopify tech stack behind the wins [15:33] Cleaning up messy product data [15:50] Migrating legacy CMS data and using Rebuy [17:14] Why indie labels hesitate on email and SMS [18:51] Turning fan data into more tour sales [20:48] Fan clubs and new streaming rules [21:28] The indie music industry is growing up [22:32] First steps to think like a D2C brand [23:39] Capturing first-party data at live shows [24:21] Your fans are your customers [25:10] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Take the stress out of commerce https://www.softlimit.com/ Follow Ben Lord https://www.linkedin.com/in/benlord/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

September 21, 2026Episode 40029 min

Scaling Logistics at Brandon Blackwood: People, Process, Data

Neema Frazier is the Director of Logistics and a founding team member at Brandon Blackwood NY, where she leads global logistics, fulfillment, and supply chain operations for the recognized luxury fashion brand. Born and raised in New York City, Neema brings a unique blend of operational expertise, strategic thinking, and the discipline developed through years of professional dance training. Her passion for building scalable systems and driving operational excellence has supported Brandon Blackwood NY's rapid growth while delivering an exceptional customer experience. In This Conversation We Discuss: [00:00] Introduction [00:43] Meet Neema Frazier [01:31] The products behind Brandon Blackwood, New York [03:05] How Neema met Brandon and joined the brand [05:46] Scaling from 10 orders a day to 500 [06:29] Intelligems [08:13] Learning fashion operations in real time [10:26] Building middleware for pre-order management [11:17] Could anyone learn to do this? [13:16] Klaviyo [15:40] Auditing a hypergrowth brand's operations [15:49] The people, process, and data framework [19:37] Flowium [20:46] Why brands overcomplicate the pack-out [22:45] Keep processes simple, repeatable, trainable [22:56] Luxury brands overinvesting in experience [25:32] When to move from in-house to a 3PL [28:02] Where to find Neema [29:32] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube Designer bags and accessories brandonblackwood.com/ Follow Neema Frazier linkedin.com/in/neema-frazier-13b34948 Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Book a free lifecycle diagnosis call flowium.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

September 14, 2026Episode 39928 min

How The Snooki Shop Scaled From One Store to a National Brand

As COO of The Snooki Shop, Gina Cecala oversees the moving parts that customers may never see but that ultimately determine whether a brand can successfully grow. Her responsibilities span staffing, inventory, fulfillment, customer experience, expansion strategy, and daily operations across The Snooki Shop's various locations. During her tenure, the company has increased overall sales by more than 50%, grown to approximately 27 employees, and expanded beyond its New Jersey roots into new markets. The business now serves between 35,000 and 60,000 customers each month, while 47% of customers participate in its loyalty program and 20% return to make another purchase. One of Gina's most consequential contributions was helping lead the company's transition to Shopify. The move created a unified inventory and fulfillment system across every location, giving the business the operational structure it needed to grow without losing control of the customer experience. Since that transition, ecommerce sales have increased by approximately 50%. Gina's work also challenges the assumption that a celebrity-backed company can survive on name recognition alone. Nicole "Snooki" Polizzi remains actively involved in merchandising and product selection, while Gina oversees the execution required to turn that creative vision into a sustainable business. It is a lean, hands-on leadership structure where growth depends on close collaboration and an understanding of what the customer actually wants. In This Conversation We Discuss: [00:00] Introduction [01:03] How Gina became COO of The Snooki Shop [02:51] Growing her role and building trust [05:02] Klaviyo [07:11] Consolidating e-commerce onto Shopify [08:41] Navigating unsolicited help and opportunists [09:47] Intelligems [11:43] Becoming a Shopify expert [12:40] Learning e-commerce without formal training [13:38] Delegating without losing quality control [15:37] eFulfillment Service [16:57] Expanding from one store to four [19:55] Would she make the same choices again [21:31] Why decisiveness beats analysis paralysis [22:44] Building a brand beyond Snooki's fame [25:52] Handling backlash and separating brand from celebrity [27:05] Advice for aspiring entrepreneurs [27:57] Final thoughts Resources: Subscribe to Honest Ecommerce on Youtube From trendy casual to chic thesnookishop.com/ Follow Gina Cecala linkedin.com/in/gina-cecala-2a6781186/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today efulfillmentservice.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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