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Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

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Last Episode Date: 26 July 2024

Total Episodes: 111

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26 July 2024
Uncle Matt's Organic: Matt McLean, Founder

Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange juice nationwide. Matt is hustling the same way he did 25 years ago with n...

49 min
1 July 2024
Frich: Aleksandra Medina & Katrin Kaurov, Co-Founders

Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic. Frich busts into the world of corporate finance backed by a brand that could not be any more d...

40 min
11 June 2024
Ozlo: Rockwell Shah, CEO & N.B. Patil, Co-Founder + CTO

Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space.All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the dis...

52 min
17 May 2024
Bumo: Joan Nguyen, Co-founder & CEO

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo ...

46 min
26 April 2024
Dirty Dough: Bennett Maxwell, Founder & Chairman

Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have ta...

41 min
5 April 2024
Squared Away: Michelle Penczak, CEO & Founder

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyon...

39 min
15 March 2024
Ostroy: Alex Ostroy, Co-Founder & Creative Director

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.Coming from a graphic design and Creative Direction background, Alex’s story a...

39 min
23 February 2024
Omsom: Kim Pham, Co-Founder

Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces. This episode already ranks very high on my top favorite HTM interviews ev...

41 min
2 February 2024
Thumbtack: Marco Zappacosta, Co-Founder & CEO

Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp. In this episode, we dive into how Marco’s background from having ...

45 min
5 January 2024
Norwegian Wool: Michael Berkowitz, Founder & CEO

Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than...

53 min
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