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Hitting The Mark

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.


Last Episode Date: 17 May 2024

Total Episodes: 108

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17 May 2024
Bumo: Joan Nguyen, Co-founder & CEO

Joan Nguyen is the Co-Founder and CEO of bumo, a brand that provides outstanding on-demand childcare for families and employers.Bumo considers itself in the business of 'parent care' and today you can learn all about the TLC she and her Co-Founder put into crafting the bumo ...

46 min
26 April 2024
Dirty Dough: Bennett Maxwell, Founder & Chairman

Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have ta...

41 min
5 April 2024
Squared Away: Michelle Penczak, CEO & Founder

Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year. Squared Away is rooted in a mutual bond between people and philosophies and is doing what I keep advising most everyon...

39 min
15 March 2024
Ostroy: Alex Ostroy, Co-Founder & Creative Director

Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.Coming from a graphic design and Creative Direction background, Alex’s story a...

39 min
23 February 2024
Omsom: Kim Pham, Co-Founder

Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces. This episode already ranks very high on my top favorite HTM interviews ev...

41 min
2 February 2024
Thumbtack: Marco Zappacosta, Co-Founder & CEO

Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp. In this episode, we dive into how Marco’s background from having ...

45 min
5 January 2024
Norwegian Wool: Michael Berkowitz, Founder & CEO

Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than...

53 min
8 December 2023
Toneoptic: Fabian Geyrhalter, Founder & CEO

Hitting The Mark is back from its hiatus with guest host Kara Ebel interviewing Fabian Geyrhalter. We wanted to do something special for episode 101, and here we go!You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the ho...

44 min
7 July 2023
Hydro Flask: Travis Rosbach, Founder

This is episode 100 of Hitting The Mark and we worked for months to ensure we have the founder of an iconic brand for you. One most probably all of you know and many of you own a piece of the brand. To say we succeeded would be an understatement. Travis Rosbach founded the ...

60 min
16 June 2023
Best Day Brewing: Tate Huffard, Founder

Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough. Packed with relentless optimism, a distinctive brand design, and a powerful ethos...

48 min
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