Highway to Sell: Amazon PPC Insights

Hosted by Clear Ads - Amazon Seller Advertising Specialists

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126

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Sep 2026

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About the show

Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. Stay ahead in the competitive Amazon marketplace. Subscribe now for transformative tips and industry-leading knowledge to revolutionize your Amazon business journey!

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60 recent

October 27, 20266 min

Rufus Killed Keyword Stuffing: 6 Listing Fixes for Amazon's AI Search

Amazon search has changed. Rufus is the voice, but behind it sits Cosmo, a knowledge graph that maps concepts instead of matching keywords. If your listings are still written for the old keyword algorithm, the system that now drives product discovery can't really see you. In this episode I explain how Cosmo reads a search query and a listing, why keyword stuffing now hurts your ranking, and why engagement signals like time on page, video and your Q&A section now feed the AI. Then it's the six fixes. Titles that lead with the use case, one idea per bullet, every backend field filled in, A+ content that answers real buyer questions, descriptive image alt text, and ongoing review and Q&A harvesting. I also go through which order to tackle them in for the fastest impact. WORK WITH CLEAR ADS Want our team to optimise and scale your Amazon listings and advertising? Request a callback: https://clearadsagency.com/request-a-call-back/

September 11, 20266 min

How To Set Up AI for Amazon Ads in 5 Minutes

In this episode we set up AI on Amazon Ads in under five minutes, no code. Then we run through the five prompts that are actually working right now, including the one a seller used to uncover $4,300 in wasted spend. It's a three-step connect: sign up, add the custom connector, click connect. After that you can find wasted keywords, bulk-optimise campaigns, pull live reporting, expand into new marketplaces, and spot competitor ASINs you're showing up for but not targeting. WORK WITH CLEAR ADS Want our team to manage and scale your Amazon advertising? https://clearadsagency.com

August 28, 202649 min

Why Ads Won’t Fix Your Amazon Business

Advertising can amplify a strong Amazon product, but it can’t fix poor positioning, weak creative or a listing that doesn’t convert. In this episode, we look at why sellers often blame PPC when a launch struggles, how Amazon is using AI and shopper data to decide which products to surface, and why simply spending more on ads is becoming less effective. We also discuss Amazon’s shift towards profitability, what that means for sellers in 2026, and why product, pricing, creative and conversion need to work before advertising can really scale. If you sell on Amazon, this is a useful look at where ads actually fit into the bigger picture of growth. Free PPC audit: https://clearadsagency.com/request-a-call-back/ Join the Clear Ads community: https://www.skool.com/clear-ads-community/about

July 2, 20265 min

Your Bid Doesn't Set Your CPC on Amazon. Your Click-Through Rate Does.

Your bid doesn't decide what you pay per click on Amazon. Your click-through rate does. And in most accounts, the CPC gap between brands bidding the same amount on the same keyword runs at 25 to 40%. That's the relevance signal nobody talks about, and it's been quietly inflating CPCs for the brands ignoring it. In this episode, I break down how the Amazon ad auction actually clears and why your bid is only a ceiling, not your cost. The Ad Rank formula is Bid times CTR, which means a $2 bid with strong CTR can beat a $3 bid with weak CTR and pay less for the click. If your CTR is lagging, you're paying more than your competitors at the same bid level. Lower your bids to compensate and you lose impression share. That's the bidding treadmill most sellers get stuck on without realizing it. I cover the three highest-impact levers that move CTR fastest: main image, price positioning, and social proof. I also get into the hidden 4.25-star rounding cliff that decides whether your listing shows 4 stars or 4.5 stars on the search results page, which has a direct impact on whether shoppers click. And I walk through how to test each lever on your own account using Manage Your Experiments, price tests, and review velocity. There could be $60K hiding in your CPCs right now. This episode shows you where to look. #AmazonPPC #AmazonAds #AmazonCPC #ClickThroughRate #AmazonCTR #AmazonAdAuction #SponsoredProducts #PPCStrategy #AmazonSeller #AmazonFBA #AmazonBidding #ListingOptimization #AmazonAdvertising #LowerCPC #EcommerceStrategy

June 24, 202616 min

TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack

TikTok Shop is growing fast, but so is the money sellers are losing without ever knowing it. In this episode, George sits back down with Agassi Korkis, co-founder of CapTrack, to break down exactly how TikTok sellers are losing thousands in unrecovered revenue and how to get it back before the 60-day window closes forever. We cover what CapTrack does and how it works, why TikTok sellers lose 2-3x more revenue than Amazon sellers, and the 60-day deadline you cannot afford to miss. Once that window closes, the money is gone. Permanently. One brand lost $212,000 in three months and never recovered a penny because they didn't know the clock was ticking. We also get into how the free audit process works with no upfront cost, why FBT (Fulfilled by TikTok) is the key requirement to claim reimbursements, and CapTrack's 92% success rate on cases TikTok says can't be won. Beyond reimbursements, Agassi gives his honest take on whether brands should add TikTok Shop to their business, how to test with your hero products first, and the TikTok to Amazon halo effect where one brand hit six figures from month one. We also talk about TikTok Live as the QVC of our generation, how micro-influencers with 20k followers are making a full-time living, and why TikTok's algorithm rewards content over follower count. If you're selling on TikTok Shop or thinking about it, this episode could save you thousands. #TikTokShop #CapTrack #TikTokSeller #EcommerceReimbursements #AmazonFBA #TikTokCommerce #TikTokLive #EcommerceTips #TikTokBusiness #FulfilledByTikTok #MicroInfluencers #EcommerceStrategy #TikTokSales #ClearAds #BusinessPodcast

June 23, 202632 min

He Built a SaaS Company to $50M+ and Sold It for $200M in 3.5 Years. Now He's Back.

Agassi Korkis co-founded Carbon Six, scaled it to over $50M in annual revenue, and helped sell it for more than $200 million in just 3.5 years. Now he's back with CapTrack, a tool that recovers lost revenue for TikTok Shop sellers. In this episode, George sits down with Agassi for a deep dive into one of the most impressive SaaS exits in the Amazon space and what he's building next. We cover how he got involved at 27 with zero Amazon knowledge, the decision to buy 16 companies in 16 months while burning $1M a month, and the one acquisition (Seller Investigators) that flipped the entire business model. He breaks down building a scrappy sales team from scratch, the painful truth about cash burn at scale, and what separates founders who exit from those who fail. We also get into why Agassi sees TikTok Shop as the next massive opportunity, how CapTrack works, and why TikTok sellers are losing thousands without knowing it. There's a 60-day window most sellers don't know about. Miss it and the money is gone forever. Plus the TikTok to Amazon halo effect, what products actually work on TikTok Shop, and why TikTok events are a completely different world from Amazon events. Whether you're an Amazon seller, a TikTok brand, or an entrepreneur building in ecommerce, this one is packed with real lessons from someone who's done it. #Ecommerce #CarbonSix #TikTokShop #AmazonFBA #SaaSExit #CapTrack #AmazonSeller #TikTokSeller #Entrepreneurship #StartupStory #EcommerceFounder #AmazonTools #TikTokCommerce #BusinessPodcast #ClearAds

June 8, 20267 min

Amazon Is Splitting Your Variant Reviews Before May 31. Most Sellers Won't Notice Until ACoS Spikes.

Between February 12 and May 31, 2026, Amazon is splitting reviews across every variation family with functional differences. Flavours, formulations, specs, generations, formulas. Reviews aren't being deleted. They're being redistributed. And the visible review count on your listings is dropping in ways most sellers aren't catching until it hits their ACoS. In this episode, I cover what actually changed in Amazon's review sharing policy and which variations are still safe. Why this is a PPC problem before it's a review problem, because your ads get hit first when social proof drops and click-through rates soften. The Vine enrolment trap catching sellers who did everything Amazon told them to do, where one enrolment per parent means you can't re-enrol individual children once reviews are separated. And the three risk zones (green, orange, red) for auditing your own catalogue this week. I walk through a real client example with 12 supplement flavours that went from a consolidated review count across the family to individual counts per variation overnight. The listings that had been riding shared social proof suddenly stood on their own, and the campaigns running against them felt it immediately. There are three moves you can make before the May 31 deadline. This episode gives you all three, plus when DSP demand generation becomes the right response to a social proof gap that listings alone can't fix.

May 22, 20266 min

Amazon Knows When Your Rival's Customers Are About to Reorder. Here's How to Show Up First.

Amazon knows who bought your rival's product last month. It knows when they bought it. It knows when they're about to run out. If you're running Amazon DSP, you can show your ad to every one of them at exactly the right moment. In this episode, I walk through five specific ways to reach people who are currently buying from your competitors. Each one targets a different buyer at a different stage. Building a Product Purchases audience from rival ASINs and timing it to their reorder window. Targeting people who viewed a rival's listing but didn't buy while they're still deciding. The linked-product strategy most sellers never run, where you target buyers of complementary products that sit next to yours, which often beats direct rival targeting. Building lookalike audiences from your best Subscribe and Save customers using Amazon Marketing Cloud. And using the DSP overlap report to find buyer segments you'd never have picked on your own. The data from brands running these methods: 89% higher conversions on the reorder window strategy versus cold traffic. Three to five times the return on AMC lookalikes versus standard in-market targeting. One brand hit a 480% jump in three months. Whether you're exploring DSP for the first time, building a business case internally, or already running campaigns and looking for new plays, these are five you can build and test this quarter. #AmazonDSP #AmazonAds #AmazonAdvertising #CompetitorTargeting #AmazonFBA #AmazonSeller #DSPStrategy #AmazonRetargeting #AmazonMarketingCloud #AMC #PPCStrategy #AmazonPPC #EcommerceStrategy #AmazonScaling #DigitalAdvertising

May 21, 20267 min

Amazon Sponsored Display vs DSP. Most Brands Are Using the Wrong One.

Most Amazon brands treat Sponsored Display and DSP as interchangeable, or assume DSP is just a more expensive version of the same thing. They're not. They operate on different mechanics, serve different strategic purposes, and target completely different budget levels. Getting this wrong means either funding the wrong tool for what you're trying to achieve or leaving the most powerful targeting capability on the platform untouched. In this episode, I break down the real difference between these two tools. What each one can and can't do, where they overlap, and the one competitor audience that Sponsored Display structurally cannot access. I cover the exclusive ad inventory only available through DSP, including Prime Video, Twitch, IMDb, and Connected TV. And I walk through a real audit where a brand was using just 20% of the capacity available to them. I also lay out five mistakes scaling brands make with these two tools and which ones are costing the most, plus a clear decision framework based on your current monthly ad spend. When to bring DSP in, what your setup needs to look like before it makes sense, and the measurement problem you need to fix first before any of the data is useful. Whether you're researching Sponsored Display, trying to understand DSP, or evaluating whether DSP is worth the minimum spend, this is the honest comparison most agency content won't give you. #AmazonDSP #SponsoredDisplay #AmazonAds #AmazonAdvertising #AmazonFBA #AmazonSeller #DSPvsSD #AmazonPPC #PPCStrategy #AmazonRetargeting #PrimeVideoAds #AmazonAdStrategy #EcommerceStrategy #AmazonScaling #DigitalAdvertising

May 6, 20266 min

Your ACoS Looks Healthy. It Might Be the Number Destroying Your Margin.

We pulled a report for a brand recently. Established product, two years on Amazon, healthy ACoS across every campaign. What we found underneath it was that their organic rank had dropped four positions on their main keyword over six months. The revenue they were attributing to their ads? A significant chunk of it was sales they used to get for free. They weren't scaling. They were paying for ground they'd already owned. In this episode, I break down why ACoS alone is the wrong target, what TACoS actually tells you that ACoS can't, and how to read your own numbers to figure out which side of this problem you're on. A brand with 18% ACoS and 22% TACoS is in trouble. That gap is too small. The same brand at 18% ACoS and 9% TACoS is healthy. ACoS can't tell them apart. TACoS can. I walk through TACoS benchmarks by product stage: 25-40% at launch, 15-25% in growth, 8-15% at maturity. I cover how organic cannibalization works, where you're bidding aggressively on keywords you already rank for organically, your ad captures the click, your organic conversion rate drops, and over six months your rank drifts down one position at a time with no obvious inflection point. ACoS still looks fine. TACoS is creeping up. And you have no idea it's happening. There's a two-minute calculation using your existing reports that tells you immediately whether your ad strategy is building your business or just replacing it. I show you exactly how to run it and where to redirect budget when ads are competing with your own organic listings.