HighLevel Spotlight Sessions

Hosted by Go HighLevel

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Episodes

275

Latest episode

Aug 2026

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About the show

The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing. The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.

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60 recent

August 28, 202614 min

Inside LevelUp 2026 with HighLevel Co-Founder Robin Alex

Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel’s biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they’re keeping under wraps. 👀🎟️ Don’t miss LevelUp 2026. Get your tickets today! https://levelup.gohighlevel.com

August 24, 202648 min

From College to AI and Entrepreneurship: Inside HighLevel’s Intern Program

In this Spotlight Session, we sit down with five interns from HighLevel's internship program to talk about what it actually takes to build an AI and automation agency from scratch while still in school. Meet the cohort: Michael Geary (Trinity University, Finance and Marketing), Valentina CastroRedondo (UT Austin, Finance and Entrepreneurship), Sachien Ravi (UT Dallas, Business), Mohammed Khan (Dallas College, Computer Science) and Becker Ibrahim (University of Houston). Selected from a pool of roughly 900 applicants, this group spent the summer prospecting local businesses, choosing niches, building offers and running AI systems on HighLevel. Several closed their first paying clients inside the first month. We dive into: 💥 Why local business owners reject the word "AI" and how to sell the outcome instead 💥 Why in-person prospecting closes faster than calls, texts and emails 💥 How your niche decides your pricing before you ever write an offer 💥 How HighLevel supports scalable growth Catch the full episode to learn how a group of college students is helping local businesses adopt AI using simple systems and smart automation. Interested in the next round? Details here: gohighlevel.com/ownyourfuture

June 20, 202651 min

James Schutrop: Creating a WOW Customer Experience: Simple Touches That Build Lasting Loyalty

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt In this Spotlight Session, we sit down with James Schutrop, Founder & CEO of Scribe Handwritten, to talk about how physical mail and human connection can dramatically increase customer lifetime value, retention and referrals. With experience serving over 2,000 clients, James has helped agencies and SMBs stop losing customers to indifference by building simple, automated touchpoints that make people feel genuinely valued. We dive into: 💥 Why most brands focus on the wrong end of the funnel 💥 How to create a WOW customer experience in the first 7 days of a new relationship 💥 What actually drives loyalty, retention and referrals at every stage of business growth 💥 How HighLevel supports hands-off, personalized outreach that scales Catch the full episode to learn how James is helping businesses increase LTV with one of the simplest, most overlooked strategies in marketing.

May 23, 202638 min

How to use Claude with HighLevel with Nipun Syal

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt In this Spotlight Session, we sit down with Nipun Syal, Founder of Botzphere, to talk about using Claude AI with HighLevel to optimize, audit, and automate your entire GHL system, without ever logging in. With years of experience in AI marketing automation, Nipun has helped businesses achieve scalable, hands-free growth using GoHighLevel-integrated AI systems. A TEDx speaker, GHL Saaspreneurs Diamond Winner and GHL Keynote Speaker, he's earned recognition from Russell Brunson at Funnel Hacking Live for driving $10M in AI-powered sales. We dive into: 💥 How to use Claude AI to audit and optimize your HighLevel account automatically 💥 The systems Nipun uses to get more clients without manual outreach 💥 Why end-to-end automation, not just tools, is what creates real scale 💥 How HighLevel supports scalable, AI-driven business growth Catch the full episode to learn how Nipun is helping agency owners and SaaSpreneurs scale with smart automation and simple systems.

May 18, 202644 min

Aria Afshar: How to Send iMessages Inside HighLevel Workflows

n this Spotlight Session, we sit down with Aria Afshar, Co-founder and COO of Blooio LLC, to talk about integrating iMessage directly into HighLevel workflows and why it changes how agencies and field service businesses communicate with customers.With deep experience in messaging infrastructure and CRM integration, Aria breaks down the evolution of business messaging, from SMS in 1992 to iMessage in 2011 to RCS adoption and how Blooio snaps iMessage into HighLevel like any native communication channel.We dive into: 💥 Why iMessage outperforms SMS for response rates, engagement and appointment retention 💥 How field service businesses use HighLevel workflows with dispatching, work orders and live technician tracking 💥 Real use cases: funnel hacking and automation sequences powered by iMessage💥 How HighLevel supports scalable, consolidated communication without tool sprawlCatch the full episode to learn how Aria is helping agencies and field service teams scale with smarter messaging and streamlined day-to-day operations inside HighLevel.Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_yt

April 20, 202627 min

Touhid Hasan: Field Service Management in HighLevel

Want to get started with HighLevel? Start your 14-day FREE trial here 👉gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Touhid Hasan, CMO of FieldTask, to talk about extending HighLevel beyond marketing and CRM into full field service operations.With deep experience building inside the HighLevel ecosystem, Touhid has helped agencies and service businesses manage real-world operations more efficiently, reducing tool sprawl and improving client retention through practical, integrated workflows.We dive into: 💥 How to manage jobs, dispatching and routes inside HighLevel 💥 Why agencies are losing clients by only delivering marketing and how to fix it 💥 How live location tracking and proof of work create accountability and trust 💥 How HighLevel supports scalable, end-to-end operations for field service businessesCatch the full episode to learn how Touhid is helping agencies and service businesses scale with systems that go beyond the funnel.

February 28, 20261 hr 3 min

Andrew Brockenbush: Build a Systems-Driven Agency with HighLevel

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Andrew Brockenbush, Founder of Beefy Marketing and Wingman, to talk about how to build a systems-driven agency using HighLevel.After years at Apple earning top sales honors and training teams nationwide, Andrew transitioned into marketing, running campaigns for names like David Goggins and Marcus Luttrell before building his own agency ecosystem. But growth came with tool overload, rising costs and operational chaos.HighLevel changed that.We dive into:💥 Why Andrew left HubSpot and ActiveCampaign for a unified HighLevel system💥 How automation and AI reduced delivery chaos and increased profit💥 Using podcasting as a strategic prospecting engine💥 Building an agency you actually enjoy runningCatch the full episode to learn how Andrew is helping agency owners simplify operations, increase margins and fall back in love with their business through smart systems.

February 27, 202638 min

Kristine L’Estrange: Building a Global Women’s Community with HighLevel

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Kristine L’Estrange, Founder & CEO of Women of HighLevel Community (GoKollab & Facebook), to talk about building a global, women-led HighLevel ecosystem powered by clean systems and compounding growth.With a background in strategic marketing and automation architecture, Kristine has built a diversified, location-independent business from New Zealand using HighLevel as her central operating system.We dive into: 💥 How to build a peer-led global community without complexity 💥 Turning HighLevel into multiple income streams (SaaS, AI builds, consulting, affiliate revenue) 💥 Designing clean CRM systems that compound growth over time 💥 How HighLevel supports scalable, location-independent businessesCatch the full episode to learn how Kristine is helping women build capability, confidence and commercial growth through smart systems and community.

February 20, 202657 min

Lawrence Loik: Build Live Events That Convert Using HighLevel

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Lawrence Loik, Founder of The Men’s Network, to talk about how to build and scale high-ticket masterminds and live events using automation and smart marketing.With decades of experience in internet marketing, platform speaking and community building, and as a former business partner of Tony Robbins, Lawrence has helped entrepreneurs and leaders grow through live masterminds, retreats and transformational events powered by simple HighLevel systems.We dive into: 💥 Why AI and automation support growth, but in-person connection drives it 💥 How to use HighLevel to automate high-ticket event funnels without losing the human element 💥 The “Seven F’s” framework and how it shapes stronger communities 💥 How HighLevel supports scalable, relationship-driven growthWatch the full episode to learn how Lawrence helps leaders scale live events and masterminds with smart systems and real human connections.

February 20, 202656 min

Cameron Williams: Scale Your Agency with Smarter Financial Systems + HighLevel

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 gohighlevel.com/ghl_ytIn this Spotlight Session, we sit down with Cameron Williams, Owner of KynLi Consulting LLC, to talk about how marketing agency owners should handle money as they grow.With 15 years of accounting experience and 8 years focused on marketing agencies, Cameron has helped hundreds of agencies save over $2M+ in taxes while building cleaner, more scalable financial systems.We dive into: 💥 Why agencies making $20K/month still feel broke 💥 The financial stages of growth (from $0–10K to $25K+ per month) 💥 The numbers that actually matter: churn, LTV, marketing spend and tax planning 💥 How HighLevel supports predictable revenue and smarter forecastingCatch the full episode to learn how Cameron helps agency owners build simple financial systems that reduce stress, increase profit and prepare their business for real scale.