The Subconscious Expert: Mindset, Identity Work & Embodied Leadership for Ambitious Women

Hosted by Rebecca Haydon, Mindset Coach & NLP Trainer

Business Entrepreneurship Education

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342

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Aug 2026

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About the show

The Subconscious Expert is a podcast about the subconscious mind, identity and self leadership for powerfully ambitious women who know what they want next and are ready to become the version of themselves who can actually hold it. You’re doing well, your business works, you’re smart, driven and you already know a lot and yet, behind the scenes, you can feel that something about the way you’ve been operating doesn’t quite fit anymore. Maybe consistency still feels harder than it should, maybe success feels heavier as things grow, maybe you lead everyone else powerfully, but struggle to lead yourself with the same clarity and self trust or maybe you can feel a bigger level calling you, and you want to meet it without burning out, overthinking, or losing yourself in the process. This podcast is for that moment. I’m your host, Rebecca Haydon NLP Trainer and Subconscious Business Mentor. I work with the subconscious side of business growth, identity, and leadership. I work with women building businesses at different stages and the patterns underneath are rarely as different as you’d expect. What’s happening at a subconscious level is what we work with here. Each week on The Subconscious Expert, we unpack subconscious patterns, identity shifts, and self-leadership skills that shape how you: • lead yourself • make decisions • handle responsibility and visibility • hold more success • sustain the level you’re stepping into These episodes are grounded, practical conversations rooted in NLP, subconscious work and leadership, supporting you to trust yourself more, feel clearer about what to do, and lead in a way that actually feels solid to live inside. This is the kind of work that shortens the gap between knowing what to do and actually doing it, the kind that changes how you show up day to day and the kind that lets your next level feel like something you can stand in. If you’re ready to build a life and business that matches who you’re becoming, you’re in the right place. New episodes weekly. You can connect with me on Instagram @_rebeccahaydon_ and if you want to explore working together, visit rebeccahaydon.com.

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60 recent

August 18, 202628 min

294. How To Bring The Fun In Business Back When You've Lost Your Spark

Having fun in business shouldn't be optional but mandatory. So why is it the last thing we think about when it comes to business? Today, I'm bringing you another client success story. Therese came to my world about a year ago overwhelmed, multitasking constantly and convinced she just needs more discipline. She'd come to hate marketing her business, because every post had to be perfect before she'd let anyone see it. A year on, she runs that same business as a completely different woman, and the thing that shifted had nothing to do with strategy. Through parts work she found the part of herself she'd buried, and once she reconnected with her, everything changed. We got into the money beliefs she inherited from generations before her, how we rebuilt her money mindset, and the one thing that we did that ended her social media comparison in a matter of days! Topics covered on How To Bring The Fun In Business: What kills the fun in business faster than anything else, and what did Therese need instead? Where was Therese a year ago, and what finally made her invest in mindset coaching? How did we discover the part of herself that completely changed how she runs her business now? What did we do to end her social media comparison spiral once and for all? What shifted in her money mindset when she realised those money beliefs were never hers? Connect with Rebecca Haydon: Apply to work with me Come say hi on Instagram | Facebook | YouTube Connect with Therese Stahl: Website: https://www.mindling.se Instagram: @mindling.se Inner child membership: https://www.mindling.se/medlemskap_inre_barnet Related episodes: https://player.captivate.fm/collection/849f9d4f-b4b9-4591-bed9-fe19f53ee5dc

August 11, 202624 min

293. Why Successful Women Still Feel Like Something Is Missing in Their Business

Have you ever had that feeling like something is missing in your business? No matter how much progress you've made, how many clients you've worked with, how many courses you've invested in, there's still a little voice telling you that you haven't quite found it yet. I hear this a lot. And it always comes from women who are doing incredibly well on paper. So they convince themselves they need to improve their messaging, find a new strategy, or that they've outgrown their positioning. No, you don't. There's something deeper going on in your subconscious mind, and it has everything to do with your reticular activating system and the limiting beliefs underneath that keep you stuck in that "I'm still missing something" feeling. It's time to overcome that self doubt! Topics covered on Feeling Like Something Is Missing: Why do you still feel like something is missing even though your business is doing well? What is the reticular activating system filter and why does it matter for your business? The reason comparison gets so loud when you're already wondering what you're missing. The question to ask instead if you want to overcome that self doubt once and for all. Connect with Rebecca Haydon: Apply to work with me The Subconscious Institute Come say hi on Instagram | YouTube | Website Related episodes you may enjoy: 132. Harnessing the Reticular Activating System to Turn Dreams into Reality 220. Change the Way You Think About Comparison Forever

August 4, 202632 min

292. From Successful Business And Daily Panic Attacks to One Massive Identity Shift | Identity Work

Have you reached the point in your business where on paper everything should feel good? You've got the clients, you've built something successful, and yet a little part of you is screaming that something doesn't feel right anymore. Then we need to chat about identity work! My gorgeous client Beth Beeley-Cave first came into my world for her NLP practitioner qualification, wanting tools to support the business she already had. What neither of us expected was that the work would have her questioning almost everything she thought she knew about herself. Then she joined my 1:1 container, and what followed was a massive identity shift. She launched a completely different business and built a next level of self trust and conviction that really has completely changed the way that she leads herself. This is Beth's story, but I have a feeling you'll hear parts of yourself in it too. Topics covered on Identity Work: How misaligned Beth felt before and the identity crisis that put her in hospital The moment Beth realised she fallen out of love with the business she was known for The horrible in-between where the old you is gone but the new you hasn't fully arrived yet The biggest breakthroughs she experienced inside our work together The people closest to you spot your identity shift first, how her partner clocked it before Beth did The insane results that followed once the deep identity work kicked in Connect with Rebecca Haydon: Apply to work with me The Subconscious Institute Come say hi on Instagram | YouTube | Website Connect with Beth Beeley-Cave: Website: https://internalrebrand.com Instagram: @internalrebrand Podcast: Rebrand Land Related episodes: https://player.captivate.fm/collection/849f9d4f-b4b9-4591-bed9-fe19f53ee5dc

July 28, 202640 min

291. How Subconscious Reprogramming Saved Me at 21 When I Was at Rock Bottom

Most people think subconscious reprogramming starts with a dramatic breakthrough. Mine started with the colour yellow. When I was 21 I was in the pits. Bottom of my list stage school, being told I was too fat, dating boys who wrecked my mental health, and on antidepressants. Then a coach gave me one strange instruction. Notice the colour yellow. She never told me why. Within days I saw yellow everywhere, and something in me started to shift. I had no clue that one sentence would send me down a rabbit hole of subconscious mind work, NLP and hypnotherapy, or that it would become my career for nearly 8 years. Today, I'm taking you through the 3 moments that made me absolutely obsessed with subconscious reprogramming. Now, let me take you back. Topics covered on Subconscious Reprogramming: The biggest shift in your subconscious reprogramming might come from something as ordinary as a colour How these NLP techniques completely changed the way I read human behaviour Why two people can live the exact same moment and walk away with opposite memories of it What my clients say to me after a session that I could never sell you on, no matter how good my marketing is Connect with Rebecca Haydon: Apply to work with me Come say hi on Instagram | Facebook | YouTube The Subconscious Institute

July 21, 202632 min

290. How I Accidentally Became a Hypnotherapist (And Why I'm Now Training Others)

You've heard the myths - swinging watches, losing control, clucking like a chicken on stage. In this episode, I talk about the real story of how a session I booked purely to lose weight accidentally became the start of my entire career. I break down what hypnosis actually is, walk through the thousands of years history behind it and explain why, after seven years in this work, I've decided it's time to start training other people to do it too. In this episode, I talk about: The accidental beginning - the weight-loss session, the Princess Rebecca hypnosis track, and the moment at the Christmas table that changed everything The biggest myths about hypnosis - swinging watches, stage shows, losing control, and why none of it is true So what actually is hypnosis - the real definition. Why your clients aren't the problem - Milton Erickson's rapport insight and what it means for anyone who feels stuck on repeat Why NLP and hypnosis have never been separate for me and what each one gives you that the other doesn't Why I'm training practitioners in both and why this feels like the natural next step, not a new direction Connect with Rebecca Haydon: Apply to work with me The Subconscious Membership Come say hi on Instagram | Facebook | YouTube Resources mentioned in this episode: The Subconscious Institute - Hypnotherapy Practitioner Certification waitlist Millionaire Hypnosis Bundle

July 14, 202625 min

289. Fall In Love With Your Next Level: How To Align Your Subconscious Mind With Your Biggest Vision

What if falling in love with your next level was the thing that changed everything? In this episode, I teach one of the most powerful reframes you will ever come across when it comes to going after your next level because most of us have been taught that reaching our vision is about focusing harder, taking more action, and grinding towards what we want. And while that is part of the picture - it is not the whole picture. When you fall in love with someone, you do not have to remind yourself to think about them. You cannot get them off your mind. And when you bring that same quality of energy, that warmth, that certainty, that natural and easeful orientation, to your next level, your vision, the version of you on the other side everything shifts. Because the next level that is meant for you is the love child of your conscious and subconscious mind working together. And in this episode, I show you exactly what it takes to get both minds in the room, moving in the same direction, towards the same beloved. Topics covered on Why The Law Of Attraction Isn't Working: Why focusing on your vision isn't enough the two projections running simultaneously in your conscious and unconscious mind Why obsessive focus can be counterproductive and the specific suggestion your unconscious mind is receiving when you forcing your vision "Guess what? You don't trust me" what your unconscious mind is really hearing when you force the focus What actually happens when the underlying belief clears and why the next level becomes a walk in the park How to fall in love with your next level, your vision, and the version of you on the other side The love child of your conscious and unconscious mind - what aligned manifestation actually looks and feels like. Connect with Rebecca Haydon: Apply to work with me The Subconscious Membership Come say hi on Instagram | Facebook | YouTube

July 7, 202622 min

288. The 1 Exercise That Will Teach You How to Believe in Yourself as Hard as You Believe in Everyone Else

How do you believe in yourself when you're the best in the world at believing in everyone else? Someone in your world is doubting herself right now, and you don't hesitate for one second to tell her why she's ready. But when you need to believe in yourself, suddenly you need more proof, more time, more certainty. In today's episode I'm talking about why it is easier to believe in everyone else than yourself. We'll look at why your subconscious treats self belief as a threat while backing everyone else feels completely safe, and one tool that will help you change it all. You already coach everyone else brilliantly, so this week I want you to become your own client and coach yourself. Topics covered on How To Believe In Yourself: Why does believing in everyone else feel so much easier than believing in yourself? Why does backing a client feel safe while backing yourself feels like a threat? What is your subconscious getting backwards about self belief? How do you coach yourself in the moments you struggle to believe in yourself? Connect with Rebecca Haydon: Apply to work with me The Subconscious Membership Come say hi on Instagram | Facebook | YouTube Related episodes: 132. Harnessing the Reticular Activating System to Turn Dreams into Reality 263. How to Make Your Subconscious Believe What You Consciously Want 264. Why Self Belief Is More Important Than Strategy (Subconscious Secrets)

June 30, 202632 min

287. Why Fear Feels Bigger Than Your Dreams (+ 4 NLP Techniques to Change It)

There is a decision you keep 'almost' making, and the NLP techniques I'm sharing today are built for that exact moment of 'almost'. In the moment, the fear feels enormous: loud, real, sitting heavy on your chest. The payoff, the version of you on the other side, you can see her, but you can't feel her the way you feel the fear. That gap is the whole problem, and there's a neurological reason your brain makes the fear register roughly twice as painful as the win feels good. So today I'm going into the survival wiring behind overcoming fear in business, the negative bias, and the four NLP techniques that flip it: future pacing, emotional rehearsal, anchoring and the visualisation techniques that make the payoff feel as real as the dread. The woman on the other side of that decision is already there, you just can't feel her yet. Let's start closing the gap. Topics covered on NLP Techniques To Make Dreams Bigger Than Fear: Why does the fear always feel bigger than the payoff? What does 50,000 years of survival wiring have to do with the fear you feel in business? How do you get sensory specific with the payoff, and bring it into the same high definition your fear already plays in? Which NLP techniques can you use when the fear shows up? Connect with Rebecca Haydon: Apply to work with me Come say hi on Instagram | Facebook | YouTube Resources mentioned in this episode: The Subconscious Membership Detailed show notes: https://rebeccahaydon.com/podcast/why-fear-feels-bigger-than-your-dreams-4-nlp-techniques-to-change-it

June 16, 202630 min

286. The Most Expensive Word In Business: How Arguing With Your Own Potential Becomes A Subconscious Block

One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all. And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it. This is the episode for the woman who has done the mindset work, said the affirmations, journaled the thoughts and still finds herself at the same ceiling. Topics covered on The Most Expensive Word In Business: The "I know... but" pattern - why ambitious, high achieving women are arguing with their own potential every single day Why the brain generates the "but" in the first place - the subconscious protection response and why it has nothing to do with your capability How the word "but" actually works on your mind - what NLP teaches us about why the second half of the sentence always wins The difference between a thought, a belief, and an identity and which level your "but" is actually running at Why affirmations and surface level mindset work won't touch a pattern installed at belief or identity level What actually shifts the pattern - hypnosis, NLP techniques, and identity installation explained A practical weekly exercise to start catching the "but," understanding what it's protecting, and building the evidence that changes your default Connect with Rebecca Haydon: Apply to work with me The Subconscious Membership Come say hi on Instagram | Facebook | YouTube

June 9, 202629 min

285. Why Your Content Reaches Only a Fraction of Your Audience | NLP Techniques in Marketing

Almost no one in the online business space is talking about NLP in marketing like this, and it is the reason your content lands beautifully for some people and slides straight past everyone else. I have been using neuro-linguistic programming in my marketing and how I sell since 2019, the day I first qualified as an NLP practitioner. Most content gets written from a single representational system, usually your own, because you assume everyone sees the world the way you do. They do not, and the moment your words only speak one sensory language, you go invisible to most of your audience. I'm going into the 4 representational systems, the predicates that reveal how your ideal client processes the world, and the NLP techniques that let one caption make 4 different people feel personally seen. Once you hear the patterns, you cannot unhear them. Topics covered on NLP Techniques in Marketing: What representational systems are and why almost no one applies NLP in marketing this way? How to spot which representational system your ideal client runs? Why writing from one representational system makes you invisible to most of your audience? The NLP technique I use to weave all 4 systems into a single piece of content so everyone feels seen Connect with Rebecca Haydon: Apply to work with me The Subconscious Membership Come say hi on Instagram | Facebook | YouTube Resources mentioned in this episode: The Subconscious Institute Find out your CEO profile with C.E.I Quiz Detailed show notes: https://rebeccahaydon.com/podcast/why-your-content-reaches-only-a-fraction-of-your-audience-nlp-techniques-in-marketing