High-Key Growth | The Podcast

Hosted by Geena Greguric

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Latest episode

Jun 2026

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EN-US

About the show

High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.

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16 recent

June 8, 2026Episode 559 min

#016 - Overcoming Business Stage Fright™

Are you blacking out in investor meetings or presentations? Just not yourself and not confident in what you're selling? In this episode of High-Key Growth, I sit down with Amanda Corvelle, Identity & Visibility Mentor: Founder of Hidden to Headliner, to learn how to be present, show up, and own yourself in every meeting, podcast, prospective client call, investor meeting, or boardroom. Amanda's unique background in show business, combined with her experience helping entrepreneurs scale and communicate their value, gives her a fresh perspective on overcoming Business Stage Fright™ and stepping into visibility with confidence.We explore why so many founders struggle to be seen, how subconscious patterns can hold us back, and what it takes to communicate from a place of authenticity rather than fear.In this episode, Amanda covers:• Why visibility starts long before you step on a stage, record a video, or walk into a meeting• The difference between personal branding and what Amanda calls your "Energetic Broadcast"• Common ways entrepreneurs unintentionally hold themselves back from opportunities• How to communicate your value with confidence and convictionHot Links5 Days to Destroy Stage FrightHidden to Headliner Offer (Book a free Call)Connect with Amanda on LinkedInFollow Amanda on Instagram

May 14, 2026Episode 454 min

#015 - Why Audience Strategy Is Often the Missing Growth Lever

Most founders think they understand their audience. They have the demographics, the personas, the segments. But oftentimes, that alone is not enough.In this episode of High-Key Growth, I sit down with Erin Weaver, VP of Audience Development and Strategy at The Information (with past leadership roles at The New Yorker, Vox Media, and Group Nine Media), to break down what it actually means to understand an audience—and why it’s one of the most overlooked growth levers in business today.Coming from the publishing world–an industry that has had to continuously evolve alongside shifts in media, technology, and consumer behavior—Erin brings a perspective rooted in truly knowing what resonates, what builds loyalty, and what ultimately drives action.We explore why demographics fall short, how audience development connects top-of-funnel attention to long-term monetization, and what founders can learn from companies that have spent decades refining how to capture and keep attention.This is a conversation about moving beyond surface-level targeting—and building a strategy around real audience insight.In this episode, Erin covers:Why demographics alone don’t define your audience—and what actually doesHow to think about audience across the full funnel, from attention to loyaltyLessons founders can take from the publishing industry on building and converting an audienceConnect with Erin on LinkedIn

May 4, 2026Episode 331 min

How Olive’s Founder Is Bringing Tech to Fashion’s Most Traditional Spaces

What does it take to break into one of the most competitive, relationship-driven industries…and build something from the ground up?In this episode of High-Key Growth, I sit down with Olivia Suchko, Founder of Olive, to talk about the realities of building in fashion—an industry where who you know can matter just as much as what you create. From early traction to long-term vision, Olivia shares how she’s leveraging networking, relationships, and technology to carve out space in a traditionally offline process. We get into what it looks like to build in the early days, why relationships are still one of the most powerful growth levers, and how she’s approaching a global fit problem with tech. In this episode, Olivia covers: Why networking and relationship-building are critical in industries like fashionWhat it really looks like to build from the ground up in the early stagesAdvice for other founders at this stage of the game, and where she’s found success so far

April 23, 2026Episode 21 hr 1 min

#13 - From 0 to Exit: Lessons from a 3x Founder

What does it really take to build — and successfully exit — a company?In this episode of High-Key Growth, I sit down with Hayden Cardiff, 3x founder and former Co-CEO of Idelic, to break down the realities behind building multiple companies and navigating a successful exit. Hayden shares candid insights on what worked, what didn’t, and how each venture shaped his approach to growth, fundraising, and founder-led brand building.We dive into the lessons learned across startups, how to think about capital and scaling at different stages, and why building a strong personal brand—even in a B2B industry—can be a game-changer.In this episode, Hayden covers: The biggest lessons from building and exiting multiple companies—and what he’d do differently How to approach fundraising strategically across stages of growth Why founder brand matters (even in B2B) and how it can accelerate trust and traction

March 20, 2026Episode 157 min

Creating Aesthetic Social Media Content for Travel & Airbnb

What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now.In this episode, we cover:How she carved out a niche creating content for Airbnb, hotels, and travel brandsWhy social media is now essential for bookings and brand growthProven best practices for creating polished, high-performing video content (on your PHONE!)What most Airbnb hosts and travel brands are getting wrong

January 28, 2025Episode 223 min

Making Account Based Marketing a Key Tool in Your Marketing Strategy

Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses. In this episode, Kris covers:How to identify and target the right accounts to maximize ABM successCost-effective ways for early-stage companies to implement ABM strategiesTips for aligning sales and marketing teams to deliver personalized, high-impact campaignsHot LinksSendosos WebsiteConnect with Kris on LinkedInEmail Kris at kris@sendoso.com

September 26, 2024Episode 147 min

#010 - Early-Stage B2B Content Strategy

Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. In this episode, Brooklin covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot LinksBeam Content WebsiteConnect with Brooklin on LinkedInEmail Brooklin at brooklin@beamcontent.co

July 7, 2024Episode 939 min

#009 - Product Marketing Essentials for an Early-Stage Company with Jada Gale

For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth. In this episode, Jada covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot Linksjgale@idelic.comProduct Marketing AllianceConnect with Jada on LinkedIn

March 4, 2024Episode 835 min

#008 - Building an Effective Content Strategy to Drive Growth with Nate Turner

There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like. In this episode, Nate covers: Leveraging thought-leadership to drive revenueIdentifying the channels that will be most effective for your businessRepurposing content to optimize your strategy for efficiencyHot LinksTenspeed.ioConnect with Nate on LinkedIn

February 13, 2024Episode 743 min

#007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ Huebert

For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising. In this episode, RJ covers: Building the right keyword strategy for your businessTypes of ads and how to identify which is best for youHow to balance your ad spend efficiently Tips for improving ad performanceHot LinksHBT Digital Consulting WebsiteInterested in crushing your lead generation goals? Download HBT Digital's "Lead Gen Guide - Succeed with Online Advertising" now.https://digitalmarketing.hbtdigital.com/lead-gen-guide-succeed-with-online-ads/Follow the HBT Digital journey on LinkedIn or Instagram, and check out their bi-weekly lead generation newsletter.