High Intensity Business

Hosted by Lawrence Neal

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Episodes

583

Latest episode

Aug 2026

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About the show

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

Listen to episodes

60 recent

August 13, 2026Episode 57657 min

576 - How Blain Duesing Became a HIT Client Magnet — Do The Things That Make People Naturally Like You

Why do some personal trainers seem to just get clients so easily? Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won't be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way. We'll talk about things like understanding and addressing your clients' fears, maximizing single sets, what helps attract clients naturally, the problem with talking about "H.I.T.", what leads to highly qualified referrals, and more. If you want to improve your confidence as a personal trainer and find ways to get more client referrals naturally, there's a lot to learn from Blain in this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want more help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

August 5, 2026Episode 57555 min

575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

What's the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life? Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity. We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept. If you want to grow a great strength studio and keep your clients fit, strong, and coming back for life, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 29, 2026Episode 57446 min

574 - Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)

What if the secret to growing your strength studio wasn't just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any "good" or "bad" workouts! Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads , managing overly talkative clients, preventing and managing shoulder and arm injuries, adapting to and optimizing on your strengths and weaknesses, and more. If you've ever felt stuck or slowly slipping downwards in your strength training business and in life, then this episode with Steve can give you the boost you need to get back on track. ━━━━━━━━━━━━ Start or Grow Your HIT Business Faster Like Steve — Join the FREE HIB Skool Community Here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 22, 202615 min

573 - This Works: Get More HIT Clients Without Being "Sales-y" Using This Simple Email Marketing Method (with Lawrence Neal)

You've got your personal training business going and you have your ideal clients in mind, but how can you attract more of them effectively without being pushy about it? This is probably one of the most effective ways to attract clients without being all sales-y about it: the "Client of the Week" email. We'll talk about how it works, why you'll love it, and maybe even why your other prospects and clients can get inspired by it and share it themselves! If you want a simple, very low-pressure way to market your HIT strength training business that's proven to attract prospective clients, give this episode a quick listen. ━━━━━━━━━━━━ Join the FREE HIB Skool community here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Ready for serious growth? Join HIB Pro here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 15, 2026Episode 57251 min

572 - Big Lessons From Over 40 Years of HIT Strength Coaching (with Matt Brzycki)

What's it like to be a HIT strength coach training high-performing athletes at every level? Matt Brzycki is a highly regarded university lecturer and strength coach with more than 40 years of experience working with athletes from college to the NFL. He returns to the show to share how he used HIT to separate great athletes from average ones, the timeless strength training principles that matter most, his mindset toward training as an older athlete, and more. If you want to know what it takes to become a successful, high-level strength coach who can pull in and help produce high-performing athletes, tune in to this episode with Matt! ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 8, 2026Episode 57147 min

571 - The Best MedX HIT Machines You Didn't Know Existed — How MedX Europe Made Something Already Great Even Better (with Luke Carlson)

MedX is already a legendary HIT machine brand, but someone quietly made them better. Discover Strength CEO Luke Carlson returns to talk about his experience discovering, using, and kitting out strength studios with MedX Europe's version of MedX machines — including the ones that you didn't think existed! Luke talks about the differences between MedX US and MedX EU, the differences and improvements in build quality and feel, which machines you should get if you're starting a new HIT strength studio, how to use unique machines to attract (and keep) more clients, and more. If you're a HIT equipment nerd, this one's for you — we will get technical! ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 1, 2026Episode 5701 hr 25 min

570 - Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)

Is High-Intensity Training still the smartest way to build and grow a strength training business today? HITuni Founder Simon Shawcross returns to talk about how the strength training world is training and how HIT personal trainers and studio owners can adapt and continue to thrive. We talk about what clients are increasingly looking for when it comes to fitness, how AI is changing the way everything – including strength training – works, and what you need to know to not be left behind but to actually ride the wave. Changes are happening, and there are things you need to know — make sure to check out this episode so you can continue to stand out and scale right. ━━━━━━━━━━━━ Get 10% Off Any HITuni Course Here ━━━━━━━━━━━━ Join the FREE HIB community here and get help growing your strength training business ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

June 24, 2026Episode 56931 min

569 - Doug Holland's HIT Workouts — How He Runs His 30-Minute Client Sessions from Start to Finish

If you wanted to average over 100 client workout sessions a week, how would you do it? One of the best to ever do it, Doug Holland, talks about how he does his 30-minute HIT Client workouts from start to finish, and he does so in the most Doug Holland way possible (so make sure your kids are out of earshot when you listen to this one!). We go into detail about new client intro sessions, running the actual workout sessions, handling payments and late arrivals, adjusting to different personalities, how he runs his 1-trainer HIT business, and so much more. If you want to learn from the gold standard of lean HIT strength training businesses, don't miss this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business faster here ━━━━━━━━━━━━ Want even more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

June 17, 2026Episode 56828 min

568 - A HIT Business Owner's Guide to Time Blocking: Grow Your Strength Training Business Faster and Get More Free Time Back In Your Life (with Lawrence Neal)

Are you a personal trainer or strength studio owner who feels pulled in too many directions while trying to grow your business? This episode is your guide to time blocking, one of the most powerful tools you can use to grow your strength training business while getting back more free time for the rest of your life's important things. We'll talk about what time blocking actually is, how you can adapt it to your business and your everyday schedule, why it's so powerful, and real-world, practical steps to help you get started and seeing the benefits. If you're serious about making your strength training business work for you and not the other way around, then tune in to this episode and put this powerful tool in your arsenal. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

June 3, 2026Episode 5701 hr 1 min

567 - How I Earned Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)

How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress? Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he's done just that! He joins the podcast to talk about how he went from working in the hotel industry to almost burning out as a personal trainer, and finally having it all click for him after discovering HIT and virtual training. We'll talk about how he realized virtual training was going to be great for him, how he runs his virtual workout sessions, group virtual training, developing the skills you need, and advice for trainers who want to get into it. If you want to get into personal training with the lowest barrier to entry and the highest potential upside, tune in to this episode. ━━━━━━━━━━━━ Get a FREE course to start or grow your own strength training business like Daniele ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

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