High Intensity Business

Hosted by Lawrence Neal

Business Health FitnessInterviews guestsExplicit

Website RSS feed

Episodes

575

Latest episode

Jun 2026

Language

About the show

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

Listen to episodes

60 recent

June 3, 2026Episode 5701 hr 1 min

567 - How I Earned Up To 3X More as a HIT Personal Trainer by Doing Virtual Training (with Daniele Schittone)

How can a strength training business help you earn almost 3x more than you used to while giving you more free time and a lot less stress? Renfo Max Pro Founder Daniele Schittone knows exactly how that feels, because he's done just that! He joins the podcast to talk about how he went from working in the hotel industry to almost burning out as a personal trainer, and finally having it all click for him after discovering HIT and virtual training. We'll talk about how he realized virtual training was going to be great for him, how he runs his virtual workout sessions, group virtual training, developing the skills you need, and advice for trainers who want to get into it. If you want to get into personal training with the lowest barrier to entry and the highest potential upside, tune in to this episode. ━━━━━━━━━━━━ Get a FREE course to start or grow your own strength training business like Daniele ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

May 27, 2026Episode 5661 hr 25 min

566 - The Marketing Mindset That Attracted 20,000 Clients — with Tim Dettmann

What's the best way to get more people to strength-train at your studio? There's probably no one better to talk about being really effective in marketing than Tim Dettmann, who isn't just a marketing expert in title, but he's actually done the work to attract over 20,000 new clients! In this episode, we talk about the mindsets and the frameworks that let you attract more new clients, how to train your staff – and your current clients! – to be your brand's best ambassadors, which tactics work best (and how often to execute these), mistakes business owners make, and more. There's so much gold in this conversation, and you should give it a listen if you want proven methods that will grow your studio's client base! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

May 20, 2026Episode 56547 min

565 - How I Built A Highly Successful and Enduring HIT Business Brand — 20 Lessons From 20 Years of Discover Strength (with Luke Carlson)

How can you build a successful strength training business that stands the test of time? In this episode, Luke Carlson talks about the 20 biggest lessons he's learned about making Discover Strength successful over 20 years in business and how you can apply it all to your HIT personal training business. We talk about everything from the workout, marketing, branding, training your staff, creating great customer experiences, effective client education, and so much more. If you want to learn how to build a successful HIT business that stands out and outdoes the competition, this episode with Luke is a must-listen. ━━━━━━━━━━━━ Start Strong, Grow Faster — Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Need more help growing? Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

May 13, 2026Episode 56430 min

564 - The "Proven Process" That Grows Sessions + Revenue and Makes Your Strength Training Business Stand Out From The Competition (with Hannah Johnson)

What makes your strength training business stand out amongst your competition? That's a question that every HIT business owner needs to answer and build a process for if you want to be seriously successful, and this previously members-only episode with marketing expert Hannah Johnson goes into exactly how you can create your own "Proven Process". We talk about why this matters, what effect it will have on your prospects and clients, what steps you need to take, what you want to be known for, body composition challenges, and more. If you want to get more clients, get more sessions, and outdo your competition, tune in to this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

April 29, 2026Episode 5631 hr 19 min

563 - Building a Successful HIT Fitness Business — The Simpler, Lower Stress Approach (with fit20 CEO Walter Vendel)

Are you a personal trainer or strength studio owner who wants to grow your business without burning out or overspending on fancy setups? fit20 CEO Walter Vendel returns to the podcast to talk about how his focused and simple approach has helped him grow a HIT business empire that shows no sign of stopping — and what you can take away from his business model. We go into how fit20 was able to scale massively using a simple strength studio setup, selling once-a-week HIT workouts, using technology to motivate clients and help them break through plateaus, and how they're getting people from all age brackets to come in for workouts. Plus, we talk about high-traffic versus low-traffic locations, hiring trainers for attitude instead of skill, and whether you should worry about AI replacing personal trainers. If you want to streamline your operations, attract – and keep – more clients, and grow faster with less stress, tune in to this one! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Build your own successful HIT Business — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

April 24, 20261 hr 42 min

562 - Debate Ended? New Study On Low-Volume HIT versus High-Volume HIT (with Dr. James Steele)

Could this study be the nail in the coffin for the high-volume HIT versus low-volume HIT debate? Dr. James Steele returns to talk about a new study that dives deep into the high-versus-low conversation that the high-intensity world has gone back and forth on for decades. James talks about the studies that have touched on this before, how they designed this one so that it really provides meaningful information, and he even addresses the criticisms that surround this whole thing. We went deep into this one, and this might even upset people on both sides of the argument! But at the end of the day, it's all about putting this information to work for you and your strength training clients, so check out the episode here. ━━━━━━━━━━━━ Learn the best ways to serve your HIT clients — get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

April 15, 2026Episode 56156 min

561 - Masterclass: HIT Machine Buying Guide (with Mike Petrella)

What HIT machines are right for you if you're looking to make the most from your money, your scale, and your approach to strength training? This previously members-only episode is a Masterclass from STG Strength & Power Owner Mike Petrella on how to make smart choices that fit your budget and goals. We go into things like buying versus leasing, machine durability and maintenance, buying brand new versus second-hand, fit considerations, modifications, and more! If you want to make sure you get the best machines for your strength training business, your budget, and your personal training style, this episode with Mike is a fantastic one to help you hit the ground running! ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

April 8, 2026Episode 56059 min

560 - HIT Business Coaching — This Is What Strength Training Business Owners Are Doing To Get More HIT Clients and Grow Faster

You keep hearing about how the right mentors can help accelerate your business growth, but what is it actually like to get on a live coaching call if you're a personal trainer and strength training business owner? This week's episode is exactly that — watch as HIT entrepreneurs jump on a coaching call in the HIB membership, and we analyze the way their business is and what they can do to grow faster. We go into things like their current setup and operations, marketing, sales process, retention, hiring staff, and the big takeaways, all custom-fitted for their unique needs, so that you have less doubt and more confidence in the way forward for your strength training business. This is what anyone who wants to scale and grow their HIT business can take advantage of — check out this episode. ━━━━━━━━━━━━ Join the HIB Free Community and get a FREE course to grow your strength training business ━━━━━━━━━━━━ Book a HIT Business Strategy Call with Lawrence here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

April 1, 2026Episode 5591 hr 13 min

559 - Fixing Back Pain Using HIT Strength Therapy and the MedX Medical Lumbar Machine (with Bernd Sigl)

What if you could help more clients beat back pain effectively and significantly improve their quality of life even throughout old age? Bernd Sigl is the Head of Therapy at the ATOS Kliniken in Munich and is an expert focusing on using high-intensity training principles to help clients recover from back pain, as well as helping them improve their quality of life and even athletic performance. We go deep into the root causes of most back pain, how to train safely as you get older, how to breathe properly during exercise sessions, and how being fit using proper HIT strength training helped him walk off getting hit by a bus in London and get on a flight home the next day (!). If you want to know how an expert with over 38,000 consultations approaches helping clients resolve their back-related issues effectively and help grow your strength training business, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

March 25, 2026Episode 5581 hr 1 min

558 - How To Instruct The Perfect HIT Workout (with Simon Shawcross)

What actually makes a great personal trainer? How does a client actually get a great HIT workout session? This episode features HITuni Founder Simon Shawcross, who also happens to be a master personal trainer with tens of thousands of client sessions conducted, and we go through what every personal trainer and strength studio owner should do to give each client a great high-intensity training session. We go into things like how to get the best out of a client, the specific type of language you should use or avoid, corrective instruction, leading clients to failure, making individualized adjustments, and more! This was previously a members-only episode that received a lot of positive feedback, and if you're looking to step up your client experience, this is a great one to help you get to the next level! ━━━━━━━━━━━━ Personal Trainers and Studio Owners: Get a FREE course to grow your strength training business ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence ━━━━━━━━━━━━ Get 10% Off HITuni – Use Code "HIB10" at Checkout Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here