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High Intensity Business

High Intensity Business

Hosted by Lawrence Neal

BusinessHealthFitnessInterviews guestsExplicit
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Episodes

586

Latest episode

Aug 2026

Language

EN

About the show

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

Listen to episodes

60 recent
September 30, 2026Episode 58323 min

583 - A Guide To Starting Your Own HIT Strength Training Business On a Budget (with HITuni's Simon Shawcross)

Want to start your own strength training business, but you're worried about how much you need to spend before you launch? HITuni Founder Simon Shawcross says you probably don't need as much money as you think you do, and he lays out some realistic options if you want to start a successful business on a budget. We go into practical options that actually work, how to find your first few clients, how to do marketing at the start, equipment options, and real-world examples. So if you've been putting off starting your own strength training business because of budget concerns, this episode is for you. Stop feeling stuck — start here and start now! ━━━━━━━━━━━━ Join HIB FREE and Get a HIT Business Course here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get HITuni Certified Now (Use code HIB10 at checkout)

September 23, 2026Episode 5821 hr 5 min

582 - 15 Years After Body By Science — How Does Dr. Doug McGuff Do His HIT Workouts in 2026?

Body by Science was released 15 years ago — does it still hold up? How does Dr. Doug McGuff approach working out today? Blain Duesing and Dr. John D'Ambrosio decided to ask him about it (along with a few other questions) on the Fitless podcast. In this episode, they dive into the origins of Body by Science (like how John Little convinced him to write it), how Doug used to work out then and how he does now (and why), why some clients might need higher reps, female clients and heavier sets, what inroad really means, strength training for Parkinson's disease, and more. This is a great episode from Blain, John, and Doug looking back on the influence of Body by Science on strength training and how it applies to all of us today! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Thanks to Blain and John for allowing us to republish this episode of the Fitless Podcast — make sure you check them out here .

September 16, 2026Episode 5811 hr 5 min

581 - One Set A Week (Yes, Really) (with John Little)

There may be pitchforks, so watch your head: What if the secret to bigger gains for your clients was doing almost nothing in the gym? Nautilus North Founder, prolific author, and master strength trainer John Little returns to talk about his one-set-per-week experiments and the surprising results he's seen with this protocol. We dive deep into how much exercise you really need to drive results, when you might want extra cardio (and when it's useless), optimal approaches for fat loss and recovery, the false idol of the bodybuilding "look", and more. If you're still looking at "one set per week" and you're very skeptical, don't worry — even John can't quite believe it himself yet! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want help growing? Book a strategy call with Lawrence here

September 9, 2026Episode 5801 hr 30 min

580 - Personal Trainer Secrets: Attract New Clients and Keep Them Coming Back For More (with Aldon Tibbs)

What if the secret to building a thriving strength studio isn't just better workouts, but becoming the kind of trainer clients actually want to keep coming back to? The Garage Gym Founder Aldon Tibbs talks about how he went from powerlifting and mainstream personal training to building a HIT studio that gets people hooked and spontaneously generates referrals. We also talk about what you can learn from other modalities like CrossFit and Pilates so you can help guide clients better, how to choose equipment that makes your business unique, the power of being fun and likeable, and more. If you're tired of struggling to get clients and keep them with you, this episode will help you build a personal training business that makes it easy to get 'em and grow — check it out now. ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here

September 2, 2026Episode 57937 min

579 - Strength Forum 2026: The Most Important Fitness Business Event of the Year

What's happening at this year's Strength Forum and what can you get out of it? Discover Strength CEO Luke Carlson sits down to talk about what might be the most important and meaningful event for strength training business owners in 2026. We talk about why this matters for you and your strength training business, what makes this different from every other fitness event, who will be there and what to expect, and why you can't get anything from Strength Forum from anywhere else — there are real downsides to missing out on this one. If you love what you do and want nothing more than to make strength training your business for the rest of your life, Strength Forum should be on your radar — check out this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

August 26, 2026Episode 57857 min

578 - The Fitless Podcast Interview with Dr. John D'Ambrosio, Blain Duesing, and Lawrence Neal

If all roads lead to Rome in high-intensity strength training, what should you focus on to get the most meaningful results? In a bit of a role reversal, I'd recently had the privilege of being a guest on the Fitless Podcast , hosted by Dr. John Ambrosio (DC) and Blain Duesing, and they've kindly let me also release the episode here on HIB. We go into some of the biggest lessons in strength training and in business that I've learned, including the right mindset when it comes to training and gains, common mistakes that HIT business owners make, low training volume with higher results, peptides, and more. If you want to see me in the hot seat and what I've learned from asking HIT experts questions throughout the years, please check out this episode, courtesy of John and Blain! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here

August 19, 2026Episode 5771 hr 0 min

577 - Deep Dive: Designing HIT Workouts & Making Adjustments For Different Types of People (with Dr. Bryce Lee)

What adjustments should you make (and why) when designing HIT workouts for your personal training clients? Strength Space Founder Dr. Bryce Lee returns to the podcast, and we go deep into HIT workout design, talking about fatigue, recovery, selecting exercises for different types of clients, negative-only protocols, dealing with exercise-induced headaches, and so much more! If you want to know how to really design personalized workout programs that help your clients the most, there's a lot to learn from this episode with Bryce, so don't miss it! ━━━━━━━━━━━━ Get a FREE Course to Start or Grow Your Strength Training Business Here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

August 13, 2026Episode 57657 min

576 - How Blain Duesing Became a HIT Client Magnet — Do The Things That Make People Naturally Like You

Why do some personal trainers seem to just get clients so easily? Blain Duesing talks about the specific things that you can do that can turn you into a client magnet, and we break down what you can learn from his approach, step-by-step, to understand why people won't be able to help but do your marketing for you and even get you referrals — if you just approach training them in a very specific way. We'll talk about things like understanding and addressing your clients' fears, maximizing single sets, what helps attract clients naturally, the problem with talking about "H.I.T.", what leads to highly qualified referrals, and more. If you want to improve your confidence as a personal trainer and find ways to get more client referrals naturally, there's a lot to learn from Blain in this episode! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want more help growing? Book a strategy call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

August 5, 2026Episode 57555 min

575 - Designed Wrong: What Many HIT Workout Programs Forget To Factor In And Why It Matters (with Tim Dettmann)

What's the one thing that many strength studio owners forget that both grows their fitness business in the long term and keeps their clients fit for life? Tim Dettmann returns to the podcast to talk about the most important factor that makes you – and your clients – successful and fit for life: strength training longevity. We talk about why this matters as a core principle and how to design HIT client workouts, adjusting workout programs for different clients, training your staff, and even designing your strength studio around this key concept. If you want to grow a great strength studio and keep your clients fit, strong, and coming back for life, tune in to this one! ━━━━━━━━━━━━ Get a FREE course to grow your strength training business here ━━━━━━━━━━━━ Want More Help Growing? Book a Strategy Call With Lawrence Here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

July 29, 2026Episode 57446 min

574 - Monk-Mode HIT: How Steve McKinney Does 30 Sessions a Day (and How He Stays Happy and Organized)

What if the secret to growing your strength studio wasn't just more ads or longer days, but the right mix of sharp marketing, tight client session management, and smart training choices? Fitness and More Founder Steve McKinney returns to talk about his surprisingly strict 15-minute sessions, how he manages his daily activities while maintaining discipline and happiness, and how he keeps clients happy and coming back for more — regardless of any "good" or "bad" workouts! Plus, we talk about how the right paid ads can give you incredible bang-for-your-buck leads , managing overly talkative clients, preventing and managing shoulder and arm injuries, adapting to and optimizing on your strengths and weaknesses, and more. If you've ever felt stuck or slowly slipping downwards in your strength training business and in life, then this episode with Steve can give you the boost you need to get back on track. ━━━━━━━━━━━━ Start or Grow Your HIT Business Faster Like Steve — Join the FREE HIB Skool Community Here ━━━━━━━━━━━━ Want more help? Book a Strategy Call with Lawrence here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

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