Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!
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August 20, 202650 min
The Orcademy: Build a social media strategy that makes your community (and your boss) happy
Session 1 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, we will walk you through how to create a strategy that balances business objectives with content your audience genuinely wants to engage with. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
August 13, 202624 min
July social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
August 6, 202634 min
Trending audio in HeyOrca! How to use trending audio for Instagram and TikTok
Your fave social media management platform (hiiii, we're HeyOrca) will soon support trending audio for Instagram Reels and TikTok videos. So let's dive into all things trending audio! Join Jess, Nabeel, and Lysle from the HeyOrca team in this episode to learn how to schedule and publish videos with trending audio right from HeyOrca, discover audio trending right now – and how to recreate the trends for your brand, and ask the HeyOrca team your burning questions about trending audio and more! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
July 30, 202637 min
How to build a social media portfolio (with real-world examples!)
Whether you're applying for your first social media role or looking to take the next step in your career, a strong portfolio can help you stand out – but there's no single "right" way to build one. In this episode, you'll hear from four social media managers at different stages of their careers as they give a behind-the-scenes tour of their portfolios. You'll see how they've organized their work, highlighted their results, and showcased their skills, while learning why they made the choices they did. We'll also hear from a hiring manager about what catches their eye when reviewing portfolios and what makes candidates stand out. By the end, you'll have plenty of ideas and inspiration to start building (or refreshing!) your own portfolio. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
July 23, 202638 min
SEO & AEO for social media managers
As AI-powered search experiences continue to evolve, social media managers are hearing new terms like AEO (Answer Engine Optimization) and wondering what they mean for their work. Does SEO still matter? How do you optimize content for AI-generated answers? And where does social media fit into all of it? In this episode, HeyOrca Content Marketing Manager Iliyana Shoushounova breaks down what social media managers need to know about SEO and AEO. She'll explain how SEO has evolved, what AEO is, how the two work together, and the practical steps marketers can take today to optimize their content for both. You'll also get a look at the tools, workflows, and quick wins Iliyana recommends for teams just getting started. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
July 9, 202633 min
June social updates social media managers *need* to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
July 2, 202637 min
How marketing agencies build content machines – and how you can too
Most brands are still building content the hard way - blank screen, best guess, repeat. But a growing number of businesses are running something different: an AI-powered content system that generates hooks, scores ideas, repurposes content across channels, and converts engagement into leads automatically. You've probably seen the output. You may not have known what was behind it. And yet most social media managers are still operating without a repeatable system underneath their content - which means more hours, more guesswork, and results that are harder to defend to clients or leadership. In this episode, Noor Siddiqui of Apples & Oranges Analytics and Marketing breaks down the exact AI content system her agency has built and deployed for businesses of every kind - e-commerce brands, local operators, non-profits, service businesses, and yes, the ones with “nothing interesting to post about.” This isn't a tools roundup. It's a system walkthrough, backed by real data, built from real client work, and designed for the brands most marketers find hardest to create content for." Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
June 18, 202635 min
Public sector social media: how to balance creativity and constraint
Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement. In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthen public sector social media while respecting institutional requirements. Drawing on experience in broadcasting, narrative nonfiction, and government communications—including a public sector podcast initiative—he demonstrates practical ways to make content more human, accessible, and effective. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
June 11, 202629 min
Social updates from May social media managers need to know
Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
June 7, 202634 min
Email marketing for social media managers
57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW clients and communities with email. In this episode, we will discover the 2 most impactful strategies to deploy first so you drive quick wins that'll make your clients see you as a superhero. In addition to that, you’ll get a simple, versatile framework for crafting emails that cut through the noise, delight readers, and propel subscribers to purchase your clients' products or services (even if your client is in a 'boring' industry). And also uncover more hard-won tips learned through 5+ years of execution and analysis on the nuances of how to drive sales and leads specifically from the email channel. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
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