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HeyOrca Podcast

HeyOrca Podcast

Hosted by HeyOrca

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Episodes

95

Latest episode

Oct 2026

Language

EN

About the show

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

Listen to episodes

60 recent
October 22, 202636 min

September social updates social media managers *need* to know

If keeping up with every Instagram update, TikTok experiment, LinkedIn feature, and mysterious algorithm change is not exactly at the top of your to-do list... we’ve got you! Join us for our September social media updates, where we’ll catch you up on what changed this month, what's trending on the feeds, and new updates from HeyOrca that'll make your life easier! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

October 15, 202633 min

Content approval without the chaos: How to customize approval workflows using HeyOrca

Need to get approval from a growing list of stakeholders across multiple departments? Sometimes, it feels like everyone needs to sign off on content. There’s legal, brand, marketing, client-side, product, and the list goes on and on. Good news: Custom Approval Workflows are now available on HeyOrca Pro plans! If you're a HeyOrca customer (or you're curious about how approvals work in HeyOrca), join us in this episode to learn all about Custom Approval Workflows. Kylie McCracken, Director of Comms & Strategy at Oyster Creative Co., is going to show us how she customizes approval workflows to keep her team efficient and her clients happy. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

October 8, 202644 min

SEO and AEO for social media managers: Part 2!

Back by popular demand! After our first SEO and AEO for social media managers session, we heard from so many social media managers who wanted us to go even deeper into what SEO and AEO actually look like on social media. So, HeyOrca Content Marketing Manager Iliyana Shoushounova is back for Part 2! This time, Iliyana will focus specifically on how social media managers can make their social content easier to discover -- from the way you write captions and structure your profiles to the keywords you use across your posts. She’ll break down how search behaviour is changing on social platforms, where AEO fits in, and what you can do to help your content show up in both traditional search and AI-powered answers. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

October 1, 202631 min

August social updates social media managers *need* to know

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs! Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

September 24, 202617 min

Office Hours – Get a tour of HeyOrca with Joe and friends

Come hang out with Joe, our co-founder & CEO, and the HeyOrca Pod! Joe will give you a quick peek around the platform, and then the floor is yours. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

September 17, 202636 min

VIA Rail: How a government-owned organization approaches social, and the tools they use to do it

Manage social for a government organization or a "boring" industry? Lise Arsenault leads social media and content creation at VIA Rail Canada, Canada's national public passenger railway company. Over the past two years, she's overhauled the brand's social presence, inspiring audiences to discover, engage with, and talk about passenger rail travel in Canada. In this episode, she'll take us behind the scenes to teach us how she gets buy-in from stakeholders, what her community-building strategy looks like, and her fave ways to use HeyOrca to bring social to life Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

September 10, 202637 min

The Orcademy: What engaging social media content actually looks like

Session 4 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this session, you'll learn how to make the most of a small social media team by turning one idea into multiple pieces of content, prioritizing what matters most, reducing back-and-forth, and building simple systems that help you stay consistent even with limited capacity.Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

September 3, 202643 min

The Orcademy: What engaging social media content actually looks like

Session 3 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, we'll break down the anatomy of engaging content – from strong hooks and brand voice to storytelling, formatting, visuals, and calls to action. Plus, how to keep content ideas flowing. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

August 27, 202644 min

HeyOrca The Orcademy: How to create great social media content for “boring” industries

Session 2 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, you'll hear from marketers in traditionally ‘unexciting’ industries as they share how they consistently create content their communities care about. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

August 20, 202650 min

The Orcademy: Build a social media strategy that makes your community (and your boss) happy

Session 1 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social. In this episode, we will walk you through how to create a strategy that balances business objectives with content your audience genuinely wants to engage with. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

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