HeyOrca Podcast

Hosted by HeyOrca

Business Marketing Education

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Jun 2026

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About the show

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

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60 recent

June 11, 202629 min

Social updates from May social media managers need to know

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, Facebook, TikTok, LinkedIn, and more, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

June 7, 202634 min

Email marketing for social media managers

57% of the HeyOrca community manages social AND email! So let's chat about email marketing! Dylan Bridger, email marketing specialist, will teach us how to WOW clients and communities with email. In this episode, we will discover the 2 most impactful strategies to deploy first so you drive quick wins that'll make your clients see you as a superhero. In addition to that, you’ll get a simple, versatile framework for crafting emails that cut through the noise, delight readers, and propel subscribers to purchase your clients' products or services (even if your client is in a 'boring' industry). And also uncover more hard-won tips learned through 5+ years of execution and analysis on the nuances of how to drive sales and leads specifically from the email channel.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

May 28, 202641 min

How to build confidence as a social media manager

Social media managers are expected to know the trends, be creative, drive engagement, and always have the next post ready. But behind the scenes, what happens when you’re second-guessing your own work? If you’ve ever: stared at a post for 20 minutes before hitting publish, felt like your ideas weren’t “good enough,” hesitated to speak up in stakeholder meetings, or felt unsure about building your own visibility while managing everyone else’s brand–you’re not alone.In this episode, we’ll unpack what imposter syndrome looks like specifically for social media managers - and how to navigate it in practical, realistic ways. We’ll cover: why overthinking happens (and how to stop it), how to apply an 80/20 mindset to publish with more confidence, language you can use to confidently present your ideas, low-risk approaches to building personal visibility, and how sharing your wins, lessons, and experiments can strengthen both you and the brands you manage.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

May 21, 202629 min

3 ways leadership sees social media (and how to get buy-in)

Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different lenses than the people managing it day to day.In this episode, Amanda Harding shares the three most common ways leadership tends to view social media: as a bulletin board, an engagement tool, or a revenue channel — and how understanding these mindsets can completely change the way you pitch ideas, campaigns, and budgets. Amanda is a Media Strategist with Stingray and former agency marketer who has worked with businesses across multiple industries to connect strategy with real-world results.You’ll walk away with the 3 common leadership mindsets around social media, why your ideas often get rejected (even when they’re awesome), a simple framework for pitching ideas so they resonate, and ways to position social media as a business tool, not a “nice to have.”Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

May 14, 202635 min

Social updates from April social media managers need to know

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

May 7, 202631 min

Powering campaigns for social good: an agency's approach to non-profits, community, and tools

Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging content about heavier, sensitive topics? How can you speak to young, niche, and underrepresented audiences? How can you bring your clients along and prove the value of organic social? And what are the must-have HeyOrca tools for building communities?Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

April 30, 202635 min

From posts to positioning: Rethinking creator marketing for long-term growth

One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

April 23, 202637 min

How to make B2B social actually engaging

Join us for a practical, strategy-first session on how to get creative with social media in B2B marketing — without sacrificing credibility or results. During this episode, you’ll discover how to create B2B content that goes beyond product promos — from showcasing company culture to leveraging evergreen short-form, specific ways to elevate “talking-head” videos — including scene changes, visual pattern interrupts, stronger verbal hooks, strategic props, framing techniques, and storytelling structures that hold attention, and a practical framework for getting buy-in from POCs and leadership — so your creative ideas actually get approved (and implemented)If you’re a social media manager looking to push past safe, static, corporate content and create work that actually engages and converts — this episode is for you.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

April 16, 202635 min

Beyond the feed: Nurturing community on and off social

Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another?In this episode, we’re going beyond the feed to explore how owned and unowned community spaces work, and how to nurture connections across both. You’ll learn the difference between owned and unowned communities, how to plan your community ecosystem, how to nurture peer-to-peer connection, and how to identify and support community championsMusic: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

April 9, 202624 min

Social updates from March social media managers need to know

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca