#18 Jaemin & Jaehyung Park (NUSPUN®): From behind-the-scenes technology to ingredient brand
In this episode of the HeroInside Ingredient Branding Podcast, Tomas Vucurevic speaks with Jaemin Park and Jaehyung Park, the brothers and Co-Founders of Niber Technologies, released at Performance Days in Munich on the day the NUSPUN® brand officially launches. In Episode 17, Jaemin gave listeners a first glimpse into Niber’s plan to build an Ingredient Brand around its electrospinning technology. Today that plan becomes reality. After two decades of developing electrospinning and supplying membranes behind the scenes as an OEM, Niber is stepping into the spotlight with NUSPUN®, a collection of performance laminates built to end the long-standing trade-off between weather protection and comfort. Together, Tomas, Jaemin and Jaehyung discuss what actually changes when a technology company becomes an Ingredient Brand, why tightening PFAS regulations made this the right moment, and how the NUSPUN® brand is creating a new category, Active Comfort, with three platforms: Arcus, Ventus and Stratos. They also explore what “we own the spin” means for brand partners, how the brand promise Made to Move was built from the outside in, and why a finished product brand would choose to share the spotlight with an Ingredient Brand. The episode concludes with and outlook and what success would look like five years from now. This episode is essential listening for material innovators, Ingredient Brands, textile and outdoor industry professionals, founders, and anyone interested in what it takes to step out from behind the scenes and put a brand on a technology. Themes & Timestamps: 02:24 – Jaemin and Jaehyung on their family story and how they divide their roles 04:24 – What has happened between July and today’s NUSPUN® launch 05:47 – Visibility: the biggest change inside Niber 06:35 – Why now is the right time to step out from behind the curtain 07:56 – Ending the trade-off between weather protection and comfort 09:01 – Active Comfort: creating a new category 10:05 – Three platforms: NUSPUN® Arcus, Ventus and Stratos 12:05 – “We own the spin”: why end-to-end control matters for brand partners 13:09 – How Ingredient Branding changes client relationships 14:16 – Building the brand promise: Made to Move 15:29 – Why should a brand put another brand on its product? 16:48 – The NUSPUN® roadmap: brand partners, products and market expansion 17:51 – What would success look like in five years? ________________________________________ Keep following the journey of the guest: NUSPUN® website NUSPUN® LinkedIn Jaemin Park on LinkedIn Jaehyung Park on LinkedIn ________________________________________ Subscribe Elsewhere YouTube Apple Podcasts Castbox ________________________________________ Questions, Collaborations, and Sponsorships If you have any questions or ideas, reach out! We're also open to collaborations and sponsorships. Want to be featured on HeroInside? Contact us through podcast@braindery.com, and we'll get back to you. ________________________________________ BRAINDERY is the education and community platform of BRAIND®. It offers tools like the first Ingredient Branding MasterClass and the HeroInside podcast to support the Ingredient Branding community. ________________________________________ About the Host Tomas Vucurevic is the Founder and Managing Director of BRAIND® and one of the leading global experts in Ingredient Branding. Tomas has over 40,000 hours of experience as a global Ingredient Branding expert. Half of his career was as Global Brand Manager for Gore-Tex. The other half was as the Founder and Managing Director of BRAIND, a brand strategy consultancy focused exclusively on Ingredient Branding. He has guided more than 70 projects helping companies to get more value out of their innovations by transforming from the ZERO position as a supplier into the HERO position as an Ingredient Brand that consumers seek. Follow Tomas on LinkedIn
