Heroes of Marketing Cloud

Hosted by DESelect

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Jan 2025

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About the show

In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.

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26 recent

January 5, 2025Episode 2830 min

Jurgen Bult: AI in Consumer Goods, The Importance of People Development, and Campaign Management | Episode 25

In this episode, Anthony Lamot interviews Jurgen Bult, CRM Lead EMEA at Dyson. He shares clear insights into a foundational tool for CRM campaign management, streamlining segmentation processes, and enabling efficiency in rolling out campaigns across multiple channels. He highlights the often-overlooked importance of people development in Martech, emphasizing the need for proper training and staffing to fully leverage new tools. This conversation offers valuable takeaways for professionals navigating the evolving Martech landscape.

October 19, 2024Episode 2742 min

Amber Sellens: Building a Horizontal MarOps team, Brand Consistency, and MarTech Leadership | Episode 24

In this episode, Anthony Lamot interviews Amber Sellens, Head of Marketing Technology and Operations at Shell Energy. She shares insights on building a horizontal marketing operations team at Shell Energy and how they manage 16 MarTech tools across different business pillars. Amber discusses the importance of creating cohesive, omni-channel customer experiences and balancing B2C and B2B interactions. She also delves into the challenges of scaling marketing technology in a complex, matrixed organization, while offering advice for aspiring Martech leaders.

September 30, 2024Episode 2640 min

Lukas Lunow: 2024 Marketing Champion on Evolving with Salesforce, Leading a Global Team | Episode 23

In this episode, Anthony Lamot interviews Lukas Lunow, recently named 2024 Marketing Champion and Salesforce Forum Ambassador. Lukas shares what it was like when Journey Builder was first announced at Connections a decade ago. With an extensive background in marketing and IT, Lukas discusses the dilemma of "Build it or buy it?" when thinking about CDPs. Listen to learn how he transitioned from working at Salesforce to now leading a global team talented engineers and architects for the world's largest shipping and logistics company.

July 3, 2024Episode 2442 min

Martin Kihn: From Stand-up to SVP, Data Cloud vs other CDPs, and Buyer Intent Data | Episode 22

In this episode of Heroes of Marketing Cloud, host Anthony Lamot interviews Martin Kihn, SVP of Strategy at Salesforce. Martin shares his eclectic career journey, from aspiring actor and stand-up comedian to management consultant and tech strategist. They delve into Salesforce's Data Cloud, exploring its evolution and the concept of zero-copy data, and discuss the pivotal role of Customer Data Platforms (CDPs) in modern marketing. The conversation also highlights the importance of real-time engagement data, AI, and technical knowledge for aspiring martech leaders, offering valuable insights into the future of marketing technology. Connect with Marty: https://martinkihn.com/ https://www.linkedin.com/in/martykihn/

June 27, 2024Episode 250 min

Trailer: Heroes of Marketing with Anthony Lamot

A brief intro to the podcast.

June 7, 2024Episode 2323 min

Pato Sapir: Founding Devs United, Finding Success in SFMC, and Marketing Cloud Growth | Episode 21

In this episode, Anthony Lamot interviews Pato Sapir, Salesforce MVP and fellow Marketing Champion. Pato shares his fascinating career journey, starting from his early days in software development before transitioning into digital marketing and web development. Moving from Argentina to the US, Pato continued to work as a web and mobile developer, eventually joining a company that collaborated with ExactTarget. His role as a technical architect provided him with invaluable experience, which led him to establish Devs United in 2015. Throughout the episode, Pato discusses the milestones and lessons from his career, offering insights into the evolving landscape of marketing technology.

May 3, 2024Episode 2224 min

Andrea Tarrell: Community Collaboration, Evolution of MarTech, Overcoming Challenges | Episode 20

In this episode, Anthony Lamot interviews fellow CEO and Co-Founder, Andrea Tarrell from Sercante, who shares her career journey from content marketer to Salesforce ecosystem expert. They discuss the evolution of marketing technology, highlighting the transformative power of Salesforce Marketing Cloud. Andrea emphasizes the challenges and opportunities in implementing marketing automation platforms, emphasizing the importance of aligning business processes and leveraging the full capabilities of technology. The conversation also underscores the value of community engagement and collaboration within the Salesforce ecosystem, reflecting a culture of generosity, support, and continuous learning.

April 5, 2024Episode 2146 min

Jyothsna "JB" Bitra: Marketing Cloud Learning Camp, Golden Hoodies, & Adaptability | Episode 19

In this episode, our host and CEO Anthony Lamot has a conversation with Jyothsna "JB" Bitra, Salesforce Marketing Cloud Architect/Consultant at ARXCIENT. They go over JB's entry into the Salesforce ecosystem, explore how she came to found Marketing Cloud Learning Camp, and relive her winning of the coveted Golden Hoodie. This episode also covers women in the Trailblazer Community and what's like to be a fellow community group leader.

March 1, 2024Episode 2055 min

Aaron Beatty: Email Personalization, AI for SFMC, and Future of Data Cloud | Episode 18

In this episode, our host and CEO Anthony Lamot has a conversation with Aaron Beatty, CEO at Engage Evolution. They go over Aaron’s new firm, Engage Evolution, and explore Aaron’s involvement in the development of Spring’s new one on one email personalization function. This episode also covers AI, Data Cloud, and advice for new SFMC customers.

February 21, 2024Episode 1953 min

Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.

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