All sorts of topics about accounting and small business advisory from multiple sources that Hector has been recorded in
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March 25, 20251 hr 10 min
STRESS, STOICISM, AND SCOPE (FROM REFRAME PODCAST)
SAME AS VIDEO FROM YOUTUBE: https://youtu.be/PQIhx7UT5iITimestamps:00:00 Introduction (About the REFRAME/Podcast)00:02:32 "Stress Wisely" - Quick Summary00:35:22 Framestorming "Scopeless"00:50:23 How to implement and price a "Scopeless service"01:02:03 REFRAME news and upcoming eventsADDING THE AUDIO ONLY VERSION HERE TO CROSS PROMOTE
January 14, 202527 min
Selling Feelings, NOT Transactions (AI-Generated Episode)
Extracted Audio from a recent workshop:
https://youtu.be/fiLUYApuFY4?si=50cbdmPQm2spt7nz
And used Google's NotebookLM to generate a podcast
This is the SNL skit I mentioned: https://youtu.be/WKLHsJyhTYs
November 14, 20241 hr 9 min
REFRAME PODCAST: With Phil Jones
In this episode, we dive into building influence and trust in client relationships with insights from Exactly What to Say author Phil Jones and CPAs Hector and Carlos Garcia. They discuss how accountants can reframe “selling” as “serving,” communicate value beyond price, and move from technical experts to trusted advisors. Learn practical strategies like using “magic words” to guide conversations, setting clear client expectations, and staying curious to strengthen client connections. Perfect for accounting professionals looking to elevate client relationships and communicate with impact.
Timeline:
Reframe Selling as Serving - (00:00)
Articulate Value Beyond Price - (02:27)
Transform from Technician to Advisor - (05:15)
Curiosity as the Key to Better Relationships - (11:10)
Communicate with Precision: The Power of “Magic Words” - (15:18)
Set Clear Expectations - (19:51)
Leverage Guarantees to Show Commitment - (22:16)
Slow Down to Speed Up Results - (31:06)
Influence with Integrity: Intentions Matter - (48:29)
August 27, 202437 min
AI & Future of Accounting - Interview from Hannah Smolenski CPA
Check out Hannah's amazing YouTube Channel:
https://youtu.be/sbXbhSATArs
Check out REFRAME 2024:
https://www.reframe2024.com/
June 26, 202453 min
With Jasmine DiLucci (Tax Attorney): Fighting Bad Tax Advice
How QBO Developers should think w/ Anita Koimur (COO LiveFlow)
LiveFlow is one of the hottest QBO apps out there, I pick Anita's brain about the pricing of the app, how they think about user feedback & development, and how AI will shape 3rd party reporting apps for QBO
Check out www.liveflow.io
June 14, 202448 min
REFRAME 2024: Money Conversations w/ Carlos Garcia Jr. & Carolyn Strauss
Episode 5 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
June 10, 202446 min
Randy Crabtree (R&D Credits, Cost Segregation, and Conferences)
Come to Bridging the Gap: https://www.btgconference.com/
Tr-Merit (Randy's Firm):
https://tri-merit.com/
May 10, 202457 min
REFRAME 2024: Using Story to Sell with Jay Owen
Episode 4 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
NOTE: This podcast contains some visuals, check out the video version: https://www.youtube.com/live/QODgi_P6gug?si=CrLuBYAEACdjAvhw
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
April 26, 20241 hr 2 min
REFRAME 2024: Win Without Pitching for Accountants with Blair Enns
Episode 3 of this 8-part webinar/podcast series is the official companion to the REFRAME2024.com we are going to have in October 2024
Topics that will be covered in this series:
Communications strategy with clients
Communicating your value to command price, standards, and expectations
Negotiating terms, pricing, scope, with new and existing clients
“Magic Words” that get the other person on your side quickly
Fundamental communications skills to transmit your message/ideas to others in an effective matter
The most important communications skill set: self-talk
How to give advice that customers will follow
How to influence the people you do work for and work with to become better people and value your vision (leadership)
How to apply this skills in the real world to get significant results
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