The Secret AG1 Playbook: What the Winners Got Right Series Pt 3
"Send me a text"You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almost anyone in the history of the category. AG1 built a six hundred million dollar a year business on a single product by reframing what a healthy person believes about their own supplement routine. Instead of selling one more thing to add to the stack, they replaced the stack. Instead of being someone who fails to maintain twelve supplements, you became someone who has their foundation handled with one. In this episode,I break down the difference between changing a belief and reframing one, why the Athletic Greens to AG1 rebrand reveals the entire strategy, and how the four supplement buying forces all pointed at the same core idea. Plus the practical belief work any supplement brand can do right now to find their own reframe.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand
