The Social Shepherds

Hosted by The Social Shepherd

Business Marketing

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Episodes

125

Latest episode

Oct 2026

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About the show

The Social Media podcast brought to you by The Social Shepherd - discussing the latest strategies, tactics and thinking behind the best brands in the world.

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60 recent

October 28, 2026Episode 446 min

If AI Can Do It All, Why Are Brands Paying Agencies?

From Meta's Andromeda making creative your only ad targeting to the threat of ChatGPT ads, and the realities of how AI is changing what brands actually pay agencies for. Our Co-Founder, Managing Partner and Head of Paid Media take you through their experience and what they're seeing on Social Media right now. 👇 LISTEN & SUBSCRIBE Spotify: ⁠https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti⁠ YouTube: ⁠youtube.com/@thesocialshepherd⁠ 👋 CONNECT WITH US Website: thesocialshepherd.com LinkedIn: ⁠linkedin.com/company/the-social-shepherd⁠ Instagram: @thesocialshepherd TikTok: @thesocialshepherdagency

October 1, 2026Episode 349 min

The Unlikely Brand Collab That Dominated Social Media

From Shake Shane blowing up Caffe Nero to what actually matters on Social, and the realities of how different roles view success on Social. Our Co-Founders and Managing Partners take you through their experience and what they're seeing on Social Media right now. LISTEN / SUBSCRIBE Spotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERD Website: https://thesocialshepherd.com/ LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd

September 17, 202639 min

Why Your Meta Ads Aren't Working (And How to Fix It)

What’s really holding your Meta ads back right now? In this episode, our Head of Paid Media, Joey, breaks down the creative shifts, media-buying strategies, and audience-targeting fixes you need to turn declining ROAS into predictable revenue.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd #PaidMedia #Meta #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #SocialMediaGrowth #MetaAds #Ecommerce

September 2, 2026Episode 151 min

Ex-TikTok Shop Employee Reveals What’s Actually Working Right Now

What actually drives sales on TikTok Shop right now? In this episode, our Head of Social Commerce, Ginny, who's ex-TikTok Shop, breaks down the exact content formats, creator partnerships, and scaling strategies generating real revenue.Whether you’re an DTC e-commerce brand trying to hit your next revenue milestone or a marketer looking for insider algorithm insights, this episode covers everything happening behind the scenes at TikTok.CHAPTERS00:00 - Intro: Why we've been gone so long & what's happened in Social14:22 - TikTok Shop: What are the top brands doing to grow?LISTEN / SUBSCRIBESubscribe on YouTube: https://www.youtube.com/channel/UC1SV2jepEpvQ4OqVRJcKVVw?sub_confirmation=1CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: https://www.linkedin.com/company/the-social-shepherd/Instagram: https://www.instagram.com/thesocialshepherd/TikTok: https://www.tiktok.com/@thesocialshepherd#TikTokShop #Ecommerce #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #TikTokGrowth #InfluencerMarketing

July 17, 202538 min

Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data

A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

July 15, 202540 min

Are Creators & Social Going to Take Over Traditional Media?

As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

July 1, 202534 min

The Highs And Lows of Growing a $7.42M Global Social Media Agency

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As the year hits its halfway mark, our Co-Founders sit down to reflect on the goals they set at the start of the year. From big wins to unexpected roadblocks, they’re sharing an honest look at what it’s really like running a social media agency in a constantly changing digital landscape. What’s working, what’s been harder than expected, and what’s next for the rest of the year?#socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

June 10, 202543 min

The Future of Social Commerce: What Marketing Professionals Need to Know

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise and constant evolution of social commerce is reshaping the way users shop online; but what should marketers know about the latest consumer behaviour and platform updates ot stay ahead of the game?#socialmedia #socialmediamarketing #marketing #socialcommerce ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 20, 202533 min

Inside the Minds of CMOs: What's ACTUALLY Working on Social Media in 2025

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 CMOs are under pressure to deliver performance, fast. What questions are they asking most, and what strategies are actually working in 2025 to drive real growth?#socialmedia #socialmediamarketing #marketing #CMO ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 13, 202540 min

Influencers as Entrepreneurs: How Creator Brands Are Changing the Game

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of influencer-led brands is reshaping how creators build long-term income streams; but what separates the successes from the countless that quietly fail, and what can we learn from both?0:00 Intro 0:50 Income Revenues 2:00 Talent Agencies 3:40 Brand Ownership 13:00 Success and Fail Stories 20:15 Brand Longevity 22:22 Business Influencers 24:11 Influencer Spite 28:08 Public Failing 30:19 Choosing a Product 33:30 More Fail Stories 34:48 Influencer Brands 36:33 Consequences 38:58 Our Brands 39:52 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.