Have You Herd - A Social Media Podcast

Hosted by Have You Herd

Business Marketing

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Episodes

121

Latest episode

Jul 2025

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About the show

Welcome Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀

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60 recent

July 17, 202538 min

Are Social Media Algorithms Killing Creativity? How to Balance Originality and Data

A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 #socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

July 15, 202540 min

Are Creators & Social Going to Take Over Traditional Media?

As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP’s This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 0:00 Intro 1:18 The rise of UGC 8:00 Selcting & briefing creators 13:24 Influencer trust 16:36 TikTok vs Instagram 20:26 Carousels vs videos 23:30 Pinterest & influencers 30:00 Streaming shopping experiences 32:48 Influencer BTS 36:50 TikTok accidents 38:35 Are creators going to take over? 40:27 Outro #socialmedia #socialmediamarketing #marketing #socialmediaagency #creators #influencers #influencermarketing ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

July 1, 202534 min

The Highs And Lows of Growing a $7.42M Global Social Media Agency

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 As the year hits its halfway mark, our Co-Founders sit down to reflect on the goals they set at the start of the year. From big wins to unexpected roadblocks, they’re sharing an honest look at what it’s really like running a social media agency in a constantly changing digital landscape. What’s working, what’s been harder than expected, and what’s next for the rest of the year?#socialmedia #socialmediamarketing #marketing #socialmediaagency ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

June 10, 202543 min

The Future of Social Commerce: What Marketing Professionals Need to Know

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise and constant evolution of social commerce is reshaping the way users shop online; but what should marketers know about the latest consumer behaviour and platform updates ot stay ahead of the game?#socialmedia #socialmediamarketing #marketing #socialcommerce ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 20, 202533 min

Inside the Minds of CMOs: What's ACTUALLY Working on Social Media in 2025

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 CMOs are under pressure to deliver performance, fast. What questions are they asking most, and what strategies are actually working in 2025 to drive real growth?#socialmedia #socialmediamarketing #marketing #CMO ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 13, 202540 min

Influencers as Entrepreneurs: How Creator Brands Are Changing the Game

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of influencer-led brands is reshaping how creators build long-term income streams; but what separates the successes from the countless that quietly fail, and what can we learn from both?0:00 Intro 0:50 Income Revenues 2:00 Talent Agencies 3:40 Brand Ownership 13:00 Success and Fail Stories 20:15 Brand Longevity 22:22 Business Influencers 24:11 Influencer Spite 28:08 Public Failing 30:19 Choosing a Product 33:30 More Fail Stories 34:48 Influencer Brands 36:33 Consequences 38:58 Our Brands 39:52 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 6, 202534 min

ChatGPT Is About To Take Over Online Shopping

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 The rise of AI and ChatGPT is changing the way we approach Paid Media; but how can marketers stay ahead of the curve and predict the biggest changes coming to online shopping? 0:00 Intro 0:25 ChatGPT Shopping Update4:17 Ranking on LLMs6:28 Measuring Demand9:16 Product Recommendations 12:18 Search Ad Platforms 14:41 Shopify Integration17:10 Commerce Platforms 22:08 Future Predictions 25:23 Meta AI 30:50 Commerce Integration 33:51 Outro #socialmedia #socialmediamarketing #marketing #chatGPT #AI #shopify ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 👀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

May 2, 202548 min

The Evolution of Search Engines in eCommerce SEO

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing 🚀 SEO is constantly changing and evolving with the rise of social and AI, but as it continues to evolve, how can we, as marketers, ensure that our content is optimised for discoverability in the digital age? Today, we have a very special guest, Joshua George from ClickSlice, who is joining us to talk about all things SEO. #socialmedia #socialmediamarketing #marketing #SEO ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

April 22, 202552 min

Gen Z & Gen Alpha: What Marketers Need to Know

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 Gen Z and Gen Alpha are the youngest yet very different generations; so how can marketers create content that resonates with them? #socialmedia #socialmediamarketing #marketing #genZ #genAlpha ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

April 15, 202543 min

How Pop Culture Shapes Social Media Trends (and How Brands Can Keep Up)

Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing 🚀 Pop Culture has become the driver of social media trends; so how can marketers stay in the loop and keep their brands relevant? #socialmedia #socialmediamarketing #marketing #popculture ----------🐑 Learn more about us and how we can help your brand:⁠http://thesocialshepherd.com/⁠✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ----------The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.