
Decisions that carry Judgment, Data and Story with Fiona McDonnell
This week on the podcast, our host Matt Phelan sits down for an inspiring, practical conversation with Fiona McDonnell , veteran business executive and author of Decisions That Carry: How Leaders Build Trust Through Judgment, Data and Story . Drawing on 30 years of global leadership experience at consumer giants like Kraft, Kellogg's, and Nike, Fiona breaks down the hidden mechanics of leadership judgment and why making a decision is only half the battle. Discover: The Yellow Bag framework. Why judgment isn't just about crunching numbers. It is an internal toolkit of lived experience, core values, intuition, and authentic story that every leader carries into the room. The trap of "decorated" data. Why having vast amounts of data can actually blind us. Discover how organisations often use metrics retroactively to decorate decisions and defend internal politics rather than reveal the truth. Decision portability. Why some leadership decisions gain instant momentum while others collapse. Truly portable decisions are built on clarity, warmth, authenticity, and accessibility so teams can run with them without distortion. AI vs. human context. How to leverage artificial intelligence for high-data, high-context scenarios without sacrificing the vital human judgment needed when context is low and stakes are high. Fiona argues that we spend endless time and resources gathering data to make a decision, yet almost no effort ensuring it carries through successfully afterwards. True leadership trust is built when your choices reflect both robust insight and unshakeable personal integrity. Are you ready to unpack what you’re carrying into your next meeting? 📕 Get Fiona's new book here 🌏 Global Workplace Happiness Report 2026 🇬🇧 UK Workplace Happiness Report 2026 📊 Talk to an expert















