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Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Hosted by Hakeem Adebiyi

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Episodes

203

Latest episode

Jun 2026

Language

EN

About the show

Have you built a medical device that works, but losing momentum when exporting? This podcast is for clinicians like you who need help with simplify their go to market strategy and turn your product into an international MedTech business. Hosted by Hakeem Adebiyi, who has spent over a decade helping MedTech and medical device companies export into 60+ international healthcare markets, the show helps clinicians stop guessing and turn working prototypes into scalable MedTech businesses. Tune in on Tuesdays and Thursdays to learn: • How clinicians successfully export medical devices without burning time or cash • What actually drives adoption of MedTech in real clinical settings • How to build a commercial strategy that survives contact with reality You’ll leave every episode with actionable takeaways that you can implement immediately to start growing your medical device business. If you want to stop burning time and cash on the wrong decisions in your MedTech strategy, hit play on fan-favourite episode #98, Why Most Business Plans Fail Before They Start, and steal the smarter way to build yours

Listen to episodes

60 recent
June 16, 202639 min

#204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think

Have you ruled out Japan because you've been told it's too difficult, too expensive, or takes too long to enter?Many MedTech companies overlook Japan because they assume the regulatory process is complex, the culture is difficult to navigate, and market entry requires significant resources. But the reality has changed. In this episode, Japan market expert Kurt Jenewin explains why many of the traditional barriers are no longer as challenging as they once were and what MedTech companies need to understand before entering one of the world's largest healthcare markets.Listeners will discover:Why success in Europe or the US doesn't automatically guarantee success in JapanHow Japan's regulatory, reimbursement, and distributor landscape has evolved in recent yearsWhat MedTech companies should look for when selecting partners and building a successful export strategy for JapanPlay this episode now to discover whether Japan could be a faster, more accessible, and more commercially attractive export market than you think.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

June 11, 202610 min

#203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs

Have you ever experienced a failed pilot, rejected investor pitch, or disappointing commercial outcome and wondered whether you're cut out to build a MedTech business?Many clinicians spend years training in environments where mistakes must be avoided because the consequences are significant. But building a MedTech company requires a completely different relationship with failure. In this episode, Hakeem explores why setbacks are often the fastest route to growth, how resilience is developed, and why many of the world's most successful innovations emerged from ideas that didn't work the first time.Listeners will learn:Why failure is often a critical part of becoming a successful clinician founderHow setbacks build the resilience needed to lead and grow a MedTech companyHow to turn rejected pitches, failed pilots, and commercial challenges into valuable learning opportunitiesPlay this episode now to discover why learning faster—not avoiding failure—may be the key to building a successful MedTech business..Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

June 9, 202611 min

#202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It

Have you ever received great feedback on your MedTech product, only to discover that positive conversations don't translate into adoption?Many MedTech companies assume that solving a genuine healthcare problem is enough to drive adoption. Unfortunately, that's rarely the case. In this episode, Hakeem explains why customers only act on problems they see as priorities and shares a practical four-step framework to help you assess whether your solution is likely to secure attention, budget, and adoption.By listening you'll discover:Why solving a healthcare problem doesn't automatically create demandHow to determine whether your target customers see the problem as a genuine priorityA simple framework for identifying the people, consequences, and behaviors that drive adoption decisionsPlay this episode now to learn how to identify whether you're solving a problem customers can live with—or a priority they can't afford to ignore.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

June 4, 202612 min

#201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export)

Have you ever finished a busy week in your MedTech business and wondered whether you've actually made any meaningful progress?Many MedTech companies don't struggle because they're working too little. They struggle because they've confused strategy, planning, and execution. In this episode, Hakeem shares a simple four-step framework to help clinician CEOs identify the real challenges holding their business back, create a focused strategy, build an effective plan, and execute with purpose.Listeners will learn:How to identify the root cause of growth challenges instead of treating symptomsThe critical difference between strategy, planning, and executionA practical framework for turning business challenges into measurable progress over the next 90 daysPlay this episode now to learn how to stop being busy, start making progress, and build a MedTech business that grows with purpose and focus.Message me on Linkedin - 90 day template pleaseThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

June 2, 20265 min

#200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians)

Are you focusing on growth while ignoring the operational decisions that could quietly derail your MedTech business?Scaling internationally isn't just about entering new markets or adopting the latest AI tools. It requires operational discipline, strong leadership, and the ability to make difficult decisions consistently. In this episode, Hakeem shares the five biggest lessons from his conversation with Joshua Gould, CEO of The Big Word, and explains how MedTech companies can avoid the mistakes that often emerge during periods of rapid growth.You'll Discover:Why operational discipline matters more than speed when scaling internationallyHow to use AI as a commercial advantage rather than a marketing buzzwordThe leadership, compliance, and infrastructure decisions that support sustainable international growthPlay this episode now to discover five international growth lessons that can help you build a stronger, more scalable MedTech business and avoid costly expansion mistakes.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

May 28, 20266 min

#199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business

Are you expanding your MedTech business internationally too fast without realizing the operational risks you’re creating?Many clinicians assume international growth means entering as many markets as possible as quickly as possible. But in reality, aggressive expansion often destroys operational focus, stretches infrastructure too thin, and exposes weaknesses inside the business. In this episode, Hakeem breaks down why controlled scaling beats reckless expansion and how smart MedTech companies use strategic market entry to reduce risk instead of increasing it.Listeners will discover:Why entering multiple international markets at once can quietly damage business growthHow strong domestic execution creates a competitive advantage when exporting internationallyThe difference between scaling strategically versus scaling emotionally through excitement and FOMOPlay this episode now to learn how to expand your MedTech business internationally without losing operational control, focus, or profitability.Source transcript:Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

May 26, 202642 min

#198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians)

Are hidden operational mistakes putting your MedTech export strategy at risk before you even enter a new market?Exporting a MedTech business internationally is far more complex than simply finding distributors or translating documents. In this episode, Joshua Gould explains the operational, compliance, AI, and scaling mistakes that cause companies to lose momentum when entering global markets — and what leaders need to do differently to scale successfully.Listen to discover:The operational mistakes that cause international expansion to break downHow AI can become a real commercial advantage instead of just another buzzwordWhat MedTech companies must understand about compliance, infrastructure, and market-entry strategy before scaling globallyPlay this episode now to discover the costly mistakes MedTech companies make when exporting internationally — and how to scale globally without losing control of your business.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

May 21, 20266 min

#197 | The NUMBER ONE Reason Why Medical Device Adoption Fails And How to Realign For Greater Exporting Success (For Clinicians)

Are you frustrated that your clinically sound medical devices aren't gaining traction in healthcare?In this episode, we challenge the notion that clinician agreement equates to adoption. You'll learn that adoption is a complex behavioral change that requires understanding multiple roles and barriers.By listening, you'll discover:The key barriers to adoption and how to address them effectively.The importance of tailoring your evidence story for different audiences.Actionable steps to create a behavior change plan for your medical device.Tune in now to transform your medical device strategy and enhance clinician adoption!Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

May 19, 202647 min

#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business

Are you frustrated that clinically approved medical devices aren't gaining traction in healthcare?This episode dives deep into the gap between evidence and execution, revealing that it's often not the product, but the behavioral changes required for adoption that are overlooked. We challenge the common assumption that education alone will drive change.By listening, you'll discover:The key barriers to the adoption of medical devices in healthcare.How to approach behavior change for successful implementation.Strategies for improving clinician engagement.Tune in to discover how to turn your medical device into a success story in the healthcare market.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

May 14, 20268 min

#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)

Are you frustrated with stagnant growth despite having an experienced distributor?This episode uncovers the common misconceptions surrounding long-term distributor relationships and highlights how reliance on these partnerships can lead to hidden underperformance. You'll learn why it's essential to reassess your distribution strategy for optimal success.By listening, you'll discover:The key criteria for selecting effective distributors in your marketHow to evaluate if your current distributor is truly the right fitActionable steps to boost underperformance and increase market growthTune in to transform your medical device strategy and unlock growth potential.Book a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

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