
The Critical Path - Adapting to the next era of real estate with Ashley Smith
Real estate never stands still. New technology, government policies, global events, and changing consumer expectations all play a role in shaping the profession. And as the landscape changes, so do the needs and behaviours of the home buyers and sellers you serve. So, how do you prepare not just for the challenges you’re facing today, but for what comes next? In the latest episode of The Critical Path , host Jesse Lalime sits down with Ashley Smith to explore how AI is changing search, visibility, and the way REALTORS® connect with consumers. Together, they discuss why adapting to change matters more than ever and what you can do today to stay ahead. You can find the Google presentation Ashley mentioned in the podcast here .













