GTM Unfiltered

Hosted by Judd Borakove & Deanna Ransom

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Feb 2024

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GTM Unfiltered, a podcast featuring Go-To-Market veterans Judd Borakove and Deanna Ransom, is the best way to learn the latest and greatest in GTM and growth strategy – with fun, hilarious, insightful, and…unfiltered conversations. No scripts. No canned questions. Authentic conversations and as a result, a solid laugh and something new you can put to work right away.

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18 recent

February 9, 2024Episode 181 hr 16 min

How To Survive As A StartUp Founder - David Politis - GTM Unfiltered - Episode # 018

There’s a lot going on when you’re the Founder of a startup, so how do you keep yourself from going insane? Lucky for you, we’ve brought on someone who has not only survived founding multiple startups but has been able to thrive. Our special guest is David Politis, the Founder and Executive Chairman of BetterCloud. David joins Craig Rosenberg in the first half of the episode to share the most important advice from the 63-page paper he published titled, The StartUp Founder Survival Guide. In the second half of the episode (34:49), Judd Borakove and Matt Amundson hop on with Craig to dig into an awesome LinkedIn post from Jon Miller that’s all about how the new B2B Growth playbook differs from the old. Your favorite three hosts discuss innovative ways of investing in brand, which types of companies should build their own communities, and how to approach the “anonymous” portions of the buyer journey. Also, Craig admits his technological limitations, Judd starts out of order, and Matt shares a UPS Corner update. Chapters: 00:00 - Introducing Special Guest David Politis 04:40 - Don’t Get Derailed by a Whale 08:34 - Narrow in on Your ICP 15:16 - Talking to Your Customers 19:28 - The Value of Staying Focused On What’s Working 24:29 - Early-Stage Startups need to Hire for Grit 29:16 - The Impact of Hiring Force Multipliers 34:49 - Transition 35:06 - Dissecting Jon Miller’s LinkedIn Post 35:46 - Getting Buy-In to Invest in Brand 47:06 - Matt’s UPS Corner Update 48:26 - Redefining Marketing Metrics and Shifting to a Team-based Approach 55:20 - Making the Buyer Journey Increasingly Self-Service 1:03:46 - How & When to Use Community 1:16:43 - Matt Argues for More Time to be Spent Discussing UPS Quote of the Show: “I literally did 100 customer meetings, one hour each, one-on-one with whoever our buyer was at that particular company. 100 customers in a hundred days. It was one of the best experiences in my career” - David Politis Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Connect with David: LinkedIn: https://www.linkedin.com/in/davidpolitis/ Read The StartUp Founder Survival Guide : https://www.linkedin.com/posts/davidpolitis_startup-founder-survival-guide-david-politis-activity-7158455968194875393-QVdh ? BetterCloud Website: https://www.bettercloud.com/ Shoutouts: John Miller: https://www.linkedin.com/in/jonmiller2/ John’s LinkedIn Post: https://www.linkedin.com/posts/jonmiller2_b2bmarketing-growthstrategy-brandbuilding-activity-7156344978548346880-a5eZ?utm_source=share&utm_medium=member_desktop Andy Raskin: https://www.linkedin.com/in/andyraskin/ Andy Raskin's Interview with Craig: https://www.gtmunfiltered.com/episodes/sparking-a-movement-with-a-strategic-narrative-andy-raskin-gtm-unfiltered-episode-014#t=18m41s Anna Baird: https://www.linkedin.com/in/anna-baird-38966513/ Anna Baird’s Interview with Craig: https://www.gtmunfiltered.com/episodes/2023-takeaways-getting-maniacally-focused-with-anna-baird-gtm-unfiltered-episode-012#t=23m45s Marc Benioff: https://www.linkedin.com/in/marcbenioff/ Ted Purcell: https://www.linkedin.com/in/tedpurcell/ Ted Purcell’s Episode of GTM Unfiltered: https://www.gtmunfiltered.com/episodes/building-trust-through-grit-based-authenticity-ted-purcell-gtm-unfiltered-episode-006 Angela Duckworth: https://www.linkedin.com/in/angeladuckworth/ Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

February 2, 2024Episode 171 hr 15 min

Approach Vectors & Understanding Futurism - Lauren Vargas - GTM Unfiltered - Episode # 017

Special guest Lauren Vargas, a Digital Dragon wrangler and Principal at Your Digital Tattoo, joins Host Craig Rosenberg in the first half of this episode for an enlightening conversation on the ways organizations should think about the future, how the place of communities in the B2B world has evolved, and the "new" growth of influencers in B2B. Lauren became a significant figure in the era of social media's emergence and over her career, has worked at firms like Radiant Six, Aetna, and Fidelity. In the second half of this episode, Craig is joined by Hosts Matt Amundson and Judd Borakove to dive into an awesome LinkedIn post written by Sam Jacobs, the Founder and CEO of Pavillion. Strap in for a meaty discussion of the future of partnership programs, how to overcome the difficulties in outbound sales, and the necessity for better alignment in the messaging from company leadership online. Also, Craig mispronounces a name, Judd accidentally cuts off Matt, and Matt presents a new Approach vector. Chapters: 00:00 - Introducing Special Guest Lauren Vargas 04:40 - Everyone Can and Should Be a Futurist 05:55 - What is Futurism? 12:39 - Design Fiction vs Speculative Fiction 19:24 - The State of Community in 2024 24:14 - Creating a Community Pact With the Members 31:46 - Everything Lauren’s Up To 33:24 - Lauren’s Candid Thoughts on LinkedIn 36:17 - Transition and A Quick Horticultural Conversation 39:25 - Breaking Down Sam Jacob’s Post on LinkedIn 44:50 - Where are the Conversations Happening? 52:33 - The Perplexing Problem with Partnerships 1:10:50 - Big Picture Thoughts on Sam Jacob’s Post about Outbound 1:13:19 - The Key to Your Approach Vector Quote of the Show: “I really advocate for people to explore and figure out ways in which they can bring others along on a collective imagination process. And I truly believe that's something that belongs to everyone.” - Lauren Vargas Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Connect with Lauren: LinkedIn: https://www.linkedin.com/in/vargaslmv/ Website: https://www.yourdigitaltattoo.com/ Cohere Podcast: https://www.coherepod.com/ Substack: https://bookdna.substack.com/ Shoutouts: Bill Johnston: https://www.linkedin.com/in/billj/ Notion: https://www.notion.so/product Katelyn Bourgoin: https://www.linkedin.com/in/katebour/ Katelyn Bourgoin’s Tweet: https://x.com/KateBour/status/1721313390780391721?s=20 Sam Jacobs: https://www.linkedin.com/in/samfjacobs/ Sam Jacobs’ LinkedIn Post: https://www.linkedin.com/posts/samfjacobs_last-year-i-traveled-over-70000-miles-and-activity-7150509274320793600-ilyl Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

January 26, 2024Episode 1644 min

The Lost Episode: Re-Energizing MarTech & Unification Through Data - GTM Unfiltered - Episode # 016

Get ready to dive into the game-changing role that the right data used with the cloud data warehouse plays in revamping the B2B marketing experience. Host Craig Rosenberg, Judd Borakove, and Matt Amundson touch on the power of integrating creativity with data-driven strategies, the current state of sales development reps (SDRs), and how improved targeting and messaging can revitalize outbound motion. Also, Craig brags about his retention rate with friends, Judd says something to the crowd, and Matt repositions his microphone. Chapters: 00:00 - The Real Draw Behind the Success of This Podcast 02:25 - How Would You Advise a MarTech Company to Make a Splash 08:37 - Utilizing and Optimizing the Customer Journey 10:10 - What Marketers Can Unlock With the Cloud Data Warehouse 26:25 - Resurrection of the SDR Motion? 31:18 - Creating a New Kind of Customer Experience 35:49 - Newer Marketers aren’t Learning the Basics 38:00 - Creating a Layered Go-To-Market Strategy 42:28 - Matt Asks a Quick Question Quote of the Show: “Get jazzy dude.” - Craig Rosenberg Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Shoutouts: Fivetran: https://www.fivetran.com/ Drift: https://www.drift.com/ Amazon: https://www.amazon.com/ Snowflake: https://www.snowflake.com/en/ HubSpot: https://www.hubspot.com/ The Jolt Effect by Matt Dixon and Ted McKenna: https://www.jolteffect.com/ Barry Schwartz: https://bschwartz.domains.swarthmore.edu/ David Ogilvy: https://www.ogilvy.com/about Marketo: https://business.adobe.com/products/marketo/adobe-marketo.html Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

January 19, 2024Episode 1559 min

The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines. Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS. Chapters: 00:00 Introduction and Casual Banter 01:35 Discussing Football and Super Bowl Predictions 04:22 Challenges with Following an Iconic Leader 09:34 UPS Eliminates CMO Role 25:23 LinkedIn's Algorithm Change and Its Impact 32:38 The Power of Specificity in Content 35:37 Introducing Neil Harrington 37:43 What new AI Features underperforming indicates 44:17 Neil’s 3 Key AI Takeaways 56:22 ChatGPT rolls out new Marketplace 57:54 Closing Quote of the Show: “We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil Harrington Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Connect with Neil: LinkedIn: https://www.linkedin.com/in/neildharrington/ Deep Funnel Newsletter: https://deepfunnel.substack.com/ Stack Moxie Website: https://www.stackmoxie.com/ Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

January 12, 2024Episode 1450 min

Sparking a Movement with a Strategic Narrative - Andy Raskin - GTM Unfiltered - Episode # 014

Today's guests wrote The Greatest Sales Deck I’ve Ever Seen, one of the most famous blog posts in the history of B2B go-to-market and has worked with some of the largest B2B SaaS companies on the planet. Special guest Andy Raskin joins Host Craig Rosenberg to discuss the power of strategic narratives and how to create a movement around your company. Andy shares the importance of shifting from an "arrogant doctor" approach to messaging to a strategic narrative that sparks a movement of dire importance. Additionally, Host Matt Amundson explains how a veteran CMO thinks about storytelling and Craig shares his experience with first using ChatGPT recently. Also, Craig shares why you need to know your audience your when pitching a Narcos rewatch, Matt shows off his great view, and Judd put serving customers ahead of this recording. Chapters: 00:00 - Craig doesn’t know how to start the show 01:20 - A Silicon Valley veteran CMO’s approach to Messaging 08:05 - Craig wrestles with Category Design 12:27 - Do kids sit in first class on planes? 15:17 - Recounting Craig’s first foray into using ChatGPT 18:41 - Introducing special guest Andy Raskin 27:10 - Is it better to create a category or spark a movement? 34:31 - Key prinicples for defining a movement 39:51 - Using a Strategic Narrative to sell higher in an organization 46:57 - The impact of the Strategic Narrative beyond Sales and marketing Quote of the Show: “The building of this narrative is not just a go-to-market thing, but a company thing, a CEO thing. The go-tomarket team, of course, has a huge role to play here, but it's not just them.” - Andy Raskin Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Connect with Andy: LinkedIn: https://www.linkedin.com/in/andyraskin/ Website: https://andyraskin.com/ Twitter: https://twitter.com/araskin Medium: https://raskin.medium.com/ Shoutouts: Marc Benioff: https://www.linkedin.com/in/marcbenioff/ Amit Bendov: https://www.linkedin.com/in/amitbendov/ Kelly Watkins: https://www.linkedin.com/in/kcwatkins/ Tien Tzou: https://www.linkedin.com/in/tientzuo/ Salesforce Gong Zuora Resources Mentioned: The Greatest Sales Deck I’ve Ever Seen : https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0 Goodbye Product. Hello Movement. : https://medium.com/firm-narrative/goodbye-product-hello-movement-b06df08e02b8 Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

January 5, 2024Episode 1341 min

B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013

This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent. Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2. Chapters: 00:00 - Judd welcomes everyone back! 01:32 - Seriously, is Die Hard a Christmas Movie? 03:25 - Are Movies Obsolete? 06:11 - What B2B can learn from Consolidation in the Streaming world 09:14 - Is Bundling the next big thing? 12:49 - Tech Companies that are Losing Focus on Core Products 21:17 - How HubSpot is Disrupting Marketo by Innovating 22:53 - Google Backtracks on Proposed New Email Policy 25:25 - How Marketo Could Hold Off HubSpot 35:03 - The Big Takeaways from 2023 Quote of the Show: “Focus. Do what you do and do it extraordinarily well.” - Matt Amundson Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Shoutouts: Brandon Sanderson - Author Busting Silos by Travis Henry and Hillary Carpio Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

December 29, 2023Episode 121 hr 4 min

2023 Takeaways & Getting Maniacally Focused with Anna Baird - GTM Unfiltered - Episode # 012

2023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and COO. She was also a Partner at KPMG and helped take Google public. Anna and Craig dive into the three things you need to focus on as a go-to-market leader: 1. What pain do you solve for your customers? 2. Why does your company exist? 3. What does the market want? Anna shares her take on the current state of the SalesTech market and the impact of AI in 2023. Also, Craig shares tactical tips for winning a “Nog-off”, Judd asks for recipe suggestions, and Matt explains the nuances of ordering a group flamingo drink. Chapters: 00:00 - A Holly Jolly Judd Says Hello 00:53 - Favorite Holiday Drinks 08:38 - Takeaways from 2023 23:45 - Introducing Special Guest Anna Baird 27:53 - Get Maniacally Focused on the Pain You Solve for Customers 34:09 - What to do When the Market Changes What it Wants 37:51 - Taking a Business-wide Approach to Customer Feedback 40:49 - Simplifying Goals and How to Report on Them 44:54 - What is Happening in the SalesTech Market Right Now? 52:24 - The ‘Sonic Boom’ of AI Has REALLY Disrupted the Software Market 1:01:01 - What’s The Food You Could Eat Forever? Quote of the Show: “When the market is hard, you need to have a maniacal focus on the pain you solve for your customers” - Anna Baird Sponsor: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Connect with Anna: LinkedIn: https://www.linkedin.com/in/anna-baird-38966513/ Madrona Website: https://www.madrona.com/ Shoutouts: Robert Koehler: https://www.linkedin.com/in/rkoehler/ Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

December 22, 2023Episode 111 hr 3 min

Trekking Across The MarTech Landscape - Scott Brinker - GTM Unfiltered - Episode # 011

Join us for an expedition into the harsh and ever-changing world of MarTech with special guest Scott Brinker as our guide. Scott Brinker is the creator of chiefmartec.com and the MarTech Landscape all while also being the VP of Partner Ecosystem at HubSpot. Scott breaks down the rapid acceleration and complexity of MarTech, touching on the burgeoning role of AI and the importance of data in the evolving ecosystem. Co-hosts, Craig Rosenberg, Judd Borakove, and Matt Amundson dive into the idea of Super Apps and how to rehumanize B2B customer interactions. Also, Craig gets a win, Judd makes a breakthrough in understanding himself, and Matt reminisces about trying to be a thought leader. Chapters: 00:00 - Where are we Going? 01:26 - Craig welcomes Scott to the Show 04:16 - What’s behind the explosion in Tech Startups and what does it mean? 09:57 - The Impact of AI on MarTech 16:38 - When AI met Cloud Data Warehouses 20:37 - How AI could help Users overcome the growing complexity of MarTech 27:52 - The secret behind HubSpot’s lasting Success 31:20 - What Scott is Looking out for in 2024 35:10 - The Pros and Cons of a ‘Super App’ 41:38 - Craig shares his least favorite LinkedIn comments 46:27 - Humanizing Business Interactions and how Events can Help 50:13 - The Power of Data in Personalizing the Customer Experience 59:49 - The Resistance Against Standard Go-to-Market Play 01:00:38 - Reimagining the B2B Sales Process Quote of the Show: “SaaS is hard to kill.” - Scott Brinker Connect with Scott: LinkedIn: https://www.linkedin.com/in/sjbrinker/ Twitter: https://twitter.com/chiefmartec Chief Martec Website: https://chiefmartec.com/ HubSpot Website: https://www.hubspot.com/ Martech for 2024 Report: https://martechmap.typeform.com/martechfor2024 Shoutouts: Esteban Kolsky: https://www.linkedin.com/in/estebankolsky/ Bobby Napiltonia: https://www.linkedin.com/in/bobby-napiltonia-8b82624/ Brian Halligan: https://www.linkedin.com/in/brianhalligan/ Dharmesh Shah: https://www.linkedin.com/in/dharmesh/ Canva: https://www.canva.com/ Phrases Coined: “Operational AI” - Craig Rosenberg Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/

December 15, 2023Episode 1053 min

How To Panic Responsibly in the AI Apocalypse - Katie Harbath - GTM Unfiltered - Episode # 010

Imagine a world where the largest number of elections in one year occurred at the same time as the conversation around how people use technology to communicate about those elections is at its most uncertain. No, what you’ve imagined isn’t some far-off nightmare world, it’s actually the world you’re living in right at this very moment. Ahead of the record 2024 election cycle, special guest Katie Harbath joined the show to help Co-hosts Matt Amundson and Judd Borakove make some sense of the meeting point between technology and democracy. Katie and the GTM Unfiltered crew discuss the potential impact of AI in upcoming elections, how to approach policy and business decisions across different cultures, and what the changes in the private equity world mean for businesses. Katie is the Founder and CEO of AnchorChange , a civic tech strategies firm focused on developing solutions for global issues related to democracy, elections, and civic engagement online. She is the writer of a popular Substack (AnchorChange) and hosts a podcast, Impossible Tradeoffs with Katie Harbath . Katie became well-known for writing an op-ed for The New York Times after she left her position as Public Policy Director at Facebook in 2021. Also, Matt muses on the morals guiding global corporations and Judd asks an owner of the Green Bay Packers to put a dome on Lambeau Field. Chapters: 00:00 - Judd compliments Matt 03:08 - Update on the Green Bay Packers and Lambeau Field renovations 06:49 - How to “Panic Responsibly” in 2024 10:09 - AI’s potential impact on elections 24:20 - Making business decisions across countries and cultures 29:13 - The impact of social media platforms on free speech 36:38 - Preparing a company for when a crisis strikes 41:02 - Changes in private equity and what they mean 51:31 - Fantastic outro by Judd Sponsors: Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/ Quote of the Show: “My mantra going into next year is to panic responsibly” - Katie Harbath Connect with Guest: Substack: https://substack.com/@katieharbath AnchorChange Website: https://anchorchange.substack.com/ Instagram: https://www.instagram.com/katieharbath/?hl=en LinkedIn: https://www.linkedin.com/in/harbath/ Twitter: https://twitter.com/katieharbath Impossible Tradeoffs with Katie Harbath Podcast: https://anchorchange.substack.com/podcast Shoutouts: The Culture Map by Erin Meyer: https://erinmeyer.com/books/the-culture-map/ Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

December 8, 2023Episode 950 min

From Corporate To Comedy - Alexis Gay - GTM Unfiltered - Episode # 009

Joining the GTM Unfiltered crew today is a hilarious comedian who actually started out in B2B working at companies like FEVO, Twillio, and Patreon. Special guest Alexis Gay is a professional funny person and Host of the Non-Technical podcast. Co-hosts Craig Rosenberg, Judd Borakove, and Matt Amundson talk with Alexis about her journey from managing GTM roles into comedy, how to make mature decisions about your future, and the absurdity of trends in business that make for such great comedy. Also, Craig dissects the mind of travel baseball dads, Matt gawks at a $102 million funding round, and Judd shows respect to Craig’s brilliance. Quote of the Show: “If you're not mortally embarrassed by your first solo show preview, then you waited too long to ship it.” - Alexis Gay Chapters: 00:00 - Judd Praises Craig’s Brilliance 03:29 - The Journey from GTM to Standup 11:25 - Alexis Rates the Podcast 12:02 - How Alexis Approached Her Career Pivot 19:47 - The Founder-Led Approach to Selling Podcast Ads 22:13 - What Everyone Is Making Fun of 28:04 - Alexis Explains Comedy 35:15 - Alexis Gets Groceries Delivered 35:55 - Free Ad for Birkenstocks 41:08 - Craig Learns about Video Editing 46:21 - What’s Next for Alexis 48:46 - Outro Connect with Alexis: LinkTree: https://linktr.ee/yayalexisgay LinkedIn: https://www.linkedin.com/in/yayalexisgay/ Instagram: https://www.instagram.com/yayalexisgay/ Twitter: https://twitter.com/yayalexisgay YouTube: https://www.youtube.com/alexisgay Podcast: https://redcircle.com/shows/non-technical Tech CEO Laying Off Staff video: https://www.instagram.com/reel/Cis5NTlOu88/ Big Tech News video: https://www.instagram.com/reel/Cz4KDmPLF-T/? Follow the Show: Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/ GTM Unfiltered Website: https://www.gtmunfiltered.com/ Ways to tune in: Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602 Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709 YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts . Learn more at https://ringmaster.com/