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Growth Maestros

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.

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Last Episode Date: 4 March 2024

Total Episodes: 62

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4 March 2024
Navigating Ramadan Marketing by Harnessing the Power of 3 Ps

Listen to Rachna Gopalan as she discusses with your host, Shitij, on effective strategies to be used for Ramadan Marketing, highlighting the 3 (secret) Ps to win the customer engagement game during Ramadan!

37 min
29 February 2024
CDP and CEP: Winning Formula for Meaningful Customer Engagement

Listen to Matt Monks, VP of International Customer Success at mParticle, as he discusses with your host Sanjeevani on how a CDP and CEP com can help brands utilise customer data to build seamless experiences, how these platforms are different, use cases where Retail, BFSI an...

37 min
21 February 2024
3 Steps to Maximise Customer Engagement this Ramadan

Listen to Vuk Vukovich, Co-Founder at GrowthOps and Ex-Retention Head at Delivery Hero, as he sits down with your host Shitij, to peel back the layers on how consumer brands can drive meaningful engagement during Ramadan. He also outlines three actionable strategies brands ...

33 min
20 February 2024
Actionable Growth and Retention Insights from Leading Retail and Apparel Brands

India is home to more than 600 D2C brands with a market size of a whopping 66 billion U.S. dollars in 2023. To say the least, this market is buzzing with potential, fueled by a rising consumer population and increased disposable income. And while D2C brands experience more f...

61 min
16 January 2024
How Personalization Helped Pharmalife Increase Conversions from 1% to 7%

In this episode, Fakhruddin Bagidorawala, Retention Marketing Specialist, Aldawaeya (Pharmalife-Dawaeyah Union) discusses how MoEngage helped the professional medical and pharmaceutical services provider, boost conversions from 1% to 7%.

27 min
2 January 2024
Critical Elements to Consider Before Making a Digital Play

Listen to Digvijay Ghosh, Partner, EY Parthenon, as he speaks to your host Rajarshi, and deciphers the critical elements large brands require for a digital play. Digvijay draws inspiration from: Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics Vineeta Singh, CEO, SU...

35 min
16 November 2023
How Data-Driven Loyalty Creates Rich Personalization by Utilizing Zero-Party Insights

Listen to Sam Panzer, Director, Industry Strategy, Talon.One, as he speaks to your host Rajarshi, on how data-driven loyalty can help personalize experiences in the age of zero and first-party data insights!

41 min
20 October 2023
How Orcas Decreased Cost Per Lead by 35% Using a CEP

Orcas, an e-learning platform from Egypt decreased its cost per lead by 30-35% with segmentation and automated campaigns with the help of a CEP (Customer Engagement Platform). Listen to Mahy Mohamed, Marketing Manager, breakdown how Orcas did so, in this episode hosted by S...

19 min
10 October 2023
Product and Insights: How Brands Can Drive PLG and Insights-led Growth

Listen to Haris Khan, Vice President of Growth, Rain , as he discusses with your host Shitij about the different growth hacks along with insights around PLG and Insights-led growth and their benefits for modern consumer brands.

44 min
5 October 2023
How to Leverage Existing Data and Personalize Experiences Without Spending a Million Dollars

While there’s little doubt about the critical role of customer data and actionable insights, but only 30% of brands use deeper insights to personalize experience. There still seems to be a gap in leveraging existing data to drive hyper-personalized customer experiences. Ho...

36 min
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