Growth Maestros

Hosted by MoEngage

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Jul 2025

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About the show

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.

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60 recent

July 17, 2025Episode 6428 min

Don’t be a User Loser: Actionable Acquisition and Retention Strategies from Top Brands

How do you turn casual browsers into loyal app users? In this episode, Nick Ippel, Director of Partnerships, MoEngage sits down with Reed Kuhn, Head of Business Strategy, Branch. Reid shares his unique "macro view" on user acquisition, revealing the common mistakes brands make, why metrics like Average Order Value can be misleading, and how to master the long game of customer lifetime value. Tune in for actionable strategies from brands like Spotify and Starbucks to boost engagement and drive real growth!

June 26, 2024Episode 6334 min

Beyond One-Size-Fits-All: Advanced Personalized Messaging Tactics and Examples for Retail Growth

Listen to Jessica Wagner, VP of Product, and Alexandra G⁠, Senior Manager of Growth at Fueled as they speak to your host, Nick, about advanced personalized messaging tactics, and real-world use cases to drive retail growth!

March 4, 2024Episode 6237 min

Navigating Ramadan Marketing by Harnessing the Power of 3 Ps

Listen to Rachna Gopalan as she discusses with your host, Shitij, on effective strategies to be used for Ramadan Marketing, highlighting the 3 (secret) Ps to win the customer engagement game during Ramadan!

February 29, 2024Episode 6137 min

CDP and CEP: Winning Formula for Meaningful Customer Engagement

Listen to Matt Monks, VP of International Customer Success at mParticle, as he discusses with your host Sanjeevani on how a CDP and CEP com can help brands utilise customer data to build seamless experiences, how these platforms are different, use cases where Retail, BFSI and Media brands have been able to yield the true power of this duo.

February 21, 2024Episode 6033 min

3 Steps to Maximise Customer Engagement this Ramadan

Listen to Vuk Vukovich, Co-Founder at GrowthOps and Ex-Retention Head at Delivery Hero, as he sits down with your host Shitij, to peel back the layers on how consumer brands can drive meaningful engagement during Ramadan. He also outlines three actionable strategies brands can implement, along with the role of modern CEPs in driving engagement and re-engagement post-Ramadan.

February 20, 2024Episode 591 hr 1 min

Actionable Growth and Retention Insights from Leading Retail and Apparel Brands

India is home to more than 600 D2C brands with a market size of a whopping 66 billion U.S. dollars in 2023. To say the least, this market is buzzing with potential, fueled by a rising consumer population and increased disposable income. And while D2C brands experience more freedom relative to realigning and launching new products, with the increased competitiveness in the market, the road isn’t all that smooth ahead. In this podcast episode, Sanmaya Biswal (D2C Growth & Retention, What's Up Wellness) speaks to your host Shipra, about some tried and tested strategies for cracking the code to successful product launches in this growing landscape.

January 16, 2024Episode 5827 min

How Personalization Helped Pharmalife Increase Conversions from 1% to 7%

In this episode, Fakhruddin Bagidorawala, Retention Marketing Specialist, Aldawaeya (Pharmalife-Dawaeyah Union) discusses how MoEngage helped the professional medical and pharmaceutical services provider, boost conversions from 1% to 7%.

January 2, 2024Episode 5735 min

Critical Elements to Consider Before Making a Digital Play

Listen to Digvijay Ghosh, Partner, EY Parthenon, as he speaks to your host Rajarshi, and deciphers the critical elements large brands require for a digital play. Digvijay draws inspiration from: Kaushik Mukherjee, Co-founder & COO, SUGAR Cosmetics Vineeta Singh, CEO, SUGAR Cosmetics Teams at The Moms Co., boAt, and Atomberg

November 16, 2023Episode 5641 min

How Data-Driven Loyalty Creates Rich Personalization by Utilizing Zero-Party Insights

Listen to Sam Panzer, Director, Industry Strategy, Talon.One, as he speaks to your host Rajarshi, on how data-driven loyalty can help personalize experiences in the age of zero and first-party data insights!

October 20, 2023Episode 5519 min

How Orcas Decreased Cost Per Lead by 35% Using a CEP

Orcas, an e-learning platform from Egypt decreased its cost per lead by 30-35% with segmentation and automated campaigns with the help of a CEP (Customer Engagement Platform). Listen to Mahy Mohamed, Marketing Manager, breakdown how Orcas did so, in this episode hosted by Shitij.