You can't manage profit, you can only manage what makes it
Most owners try to fix profit directly. You can't. Profit is a result, it's what's left over after a handful of other things go right or wrong. Which means if you want a better number at the bottom, you have to go and work on the drivers above it. In this episode I walk through three of them: What each customer spends with you. Packages, add-ons, the extra service you already do for free. Same customer, bigger job. How long each customer stays. Regular follow-ups and maintenance programs. The cheapest sale you'll ever make is to someone who already trusts you. How you price. Value-based pricing instead of charging by the hour. Because charging for time punishes you for getting faster at your job. Here's what I want you to notice: not one of those asks you to work longer hours or go and find more customers. They're all improvements to the work you're already doing. And if your profit is thinner than you'd like, that's not a sign you're not trying hard enough. It usually just means nobody has ever shown you where profit actually comes from. There are nine profit drivers in total. These are three of them.
