
Helping Accountants Move Beyond Compliance with Advisory, Pricing, and AI with Carlos Garcia
Host Kenny Harper interviews Carlos Garcia, co-founder of Reframe, an intimate annual event and community designed to help accountants rethink their role beyond compliance through mindset, pricing, communication, business models, and identity. Carlos shares his shift from a 15-year banking career into entrepreneurship and explains how he and his brother Hector grew a small โAlt Accountantโ community into a live event, renaming it Reframe after branding advice from Chris Do. They discuss Reframeโs curated format, its online community offerings including Hectorโs AI Academy, and the upcoming November event capped at 175 firm owners with David C. Baker as a keynote. Carlos emphasizes moving from reactive to proactive advisory, addressing fears and AI fatigue, and building critical thinking, emotional intelligence, and courage; he also mentions his book in progress, โFail Blazer.โ 00:00 Welcome and Guest Intro 01:22 Origin Story of Reframe 04:17 Naming Moment Reframe 06:41 Kenny Attends the Event 08:16 Whats Next for Reframe 10:01 AI and Advisory Future 15:15 Biggest Blocks Fear Change 21:27 Carlos Book and Skills 26:25 Closing Thanks and Action















