Growing Your Business With Linda.

Hosted by Linda Ochugbua

Business

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Episodes

298

Latest episode

Aug 2026

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About the show

I am very passionate about Small & Medium Entreprise (SME) Growth. I also provide short audio clips on how to boost your business as an SME, and how to save money.

Listen to episodes

60 recent

August 28, 2026Episode 35 min

How to Find a Profitable Product or Service and Manage Your Business Money | SME Growth Tips

How to Find a Profitable Product or Service and Manage Your Business Money | SME Growth Tips What makes a product or service worth building a business around? And how do you make sure your business actually makes money? In this episode of Growing Your Business with Linda , we discuss two simple but powerful lessons every small business owner and entrepreneur needs to understand: finding a product or service that people genuinely need and learning to separate business money from personal money. You’ll learn how to: Identify products and services customers are willing to pay for. Stay consistent once you find what works. Understand the difference between business revenue and personal income. Avoid using business money for personal expenses. Build better financial discipline for long-term business growth. Grow your SMEs without unnecessarily increasing your expenses. Growing Your Business with Linda is a practical podcast for SMEs, entrepreneurs and small business owners who want simple, affordable and actionable business growth strategies. No complicated theories. No unnecessary spending. Just practical tips to help you take your business to the next level without breaking the bank. Subscribe to the podcast for weekly SME growth tips, financial strategies, and business scaling guides. Connect with us on social media and share your biggest takeaway from today’s episode using the hashtag #GrowingYourBusinessWithLinda .

August 22, 2026Episode 25 min

How to Price Your Product: Understanding Customer Pain Points & Willingness to Pay

How to Price Your Product: Understanding Customer Pain Points & Willingness to Pay How do you know what your customers are willing to pay? In this episode of Growing Your Business with Linda, we explore how SMEs can understand customer pain points, identify what customers truly value, determine willingness to pay, and set the right price for their products or services; without pricing themselves out of the market or leaving money on the table. A practical guide to customer needs, pricing strategy, customer value, willingness to pay, product pricing, and growing your small business profitably.

August 16, 20265 min

The 2 Traits Every Small Business Owner Needs to Survive in Nigeria: Confidence & Grit

The 2 Traits Every Small Business Owner Needs to Survive in Nigeria: Confidence & Grit Starting a business is exciting. Staying in business is the real test. For small business owners in Nigeria, challenges can come from every direction, difficult customers, slow sales, rising costs, competition, uncertainty, and those moments when you begin to question whether your business idea will actually work. So what helps an entrepreneur keep going? In this episode of Growing Your Business with Linda, Linda Ochugbua shares two essential characteristics every small business owner needs: CONFIDENCE and GRIT. Confidence means believing in what you are selling and being willing to stand behind your product, service, or business idea, even before everyone else sees its value. Grit is what keeps you moving when running the business becomes difficult. It’s the determination to learn, adapt, solve problems, recover from setbacks, and continue building. If you’re starting a business, running a small business in Nigeria, building a side hustle, or trying to grow an existing business, this short episode offers a simple but important reminder: business success isn’t only about having a great idea. You also need the mindset to keep going when the journey gets difficult. 🎙️ Growing Your Business with Linda shares simple, practical lessons to help entrepreneurs start, manage, and grow sustainable businesses. In this episode: Small business mindset Confidence in business Developing grit and resilience Entrepreneurship in Nigeria Overcoming business challenges Starting and growing a small business Staying motivated as an entrepreneur Building a sustainable business Whether you’re a small business owner, Nigerian entrepreneur, startup founder, aspiring entrepreneur, SME owner, or side-hustle builder, this episode is for you. Believe in what you’re building. Develop the grit to keep building it. Follow Growing Your Business with Linda on Spotify for more practical conversations about entrepreneurship, business growth, small business management, sales, marketing, money, customers, and building successful businesses in Nigeria.

August 16, 2026Episode 128 min

Vibecoding vs. Building the Hard Way: AI, Software Engineering & Product Thinking | Ep. 1

Vibecoding vs. Building the Hard Way: AI, Software Engineering & Product Thinking | Ep. 1 What happens when AI makes it possible to build software faster than ever? Does vibecoding make us better builders or are we skipping the fundamentals that actually make great products work? Welcome to Episode 1 of The Tech Game Changers Podcast, hosted by Linda Ochugbua. In this debut episode, Linda sits down with Ayodeji Stephen Saliu, Senior Software Engineer, and Martin-Luther Anthony, Product Manager, for an honest conversation about vibecoding, AI-assisted development, software engineering, product management, and what it really takes to build technology products that solve real problems. From the engineering decisions happening beneath the code to understanding users, business needs, and product strategy, Ayodeji and Martin bring two complementary perspectives to one of the biggest conversations happening in tech today. They explore the opportunities created by AI coding tools and artificial intelligence, while asking an important question: as technology makes building easier and faster, are developers and product teams at risk of losing the fundamentals? In this episode, you’ll hear insights on: • Vibecoding and the rise of AI-assisted software development • How AI is changing software engineering and product development • Why understanding the problem matters before writing code • The relationship between software engineers and product managers • Product thinking, users, business needs, and technical decisions • Building products beyond prototypes and quick AI-generated solutions • Why critical thinking and strong fundamentals still matter in the age of AI • Lessons from real careers in engineering and product management Whether you’re a software engineer, developer, product manager, tech founder, startup builder, aspiring tech professional, or simply curious about AI and the future of technology, this conversation offers a practical look at what it takes to build products that create real impact. The Tech Game Changers Podcast goes beyond job titles and polished success stories to uncover the decisions, struggles, skills, mistakes, and lessons behind the people building and shaping technology. 🎙️ Hosted by Linda Ochugbua 👨🏾‍💻 Guest: Ayodeji Stephen Saliu — Senior Software Engineer 💡 Guest: Martin-Luther Anthony — Product Manager Real stories. Real lessons. Real impact. Follow The Tech Game Changers Podcast on Spotify so you don’t miss upcoming conversations with engineers, product leaders, founders, entrepreneurs, and other professionals changing the game in technology. Topics: Vibecoding, Artificial Intelligence, AI Coding, AI-Assisted Development, Software Engineering, Product Management, Product Development, Technology, Tech Careers, Startups, Product Strategy, Software Development, African Tech, Tech Founders, Future of Work.

August 8, 20264 min

Followers as Customers

Hello everyone, here is another wonderful enjoy. Hope you enjoy!

August 1, 20265 min

Managing Time and Leave Schedules

Hello everyone, here is another wonderful episode. Hope you enjoy!

July 28, 2026Episode 35 min

How to Find a Profitable Product or Service and Manage Your Business Money | SME Growth Tips

How to Find a Profitable Product or Service and Manage Your Business Money | SME Growth Tips Episode Overview: Are you struggling to find a product or service that actually sells, or finding it hard to stop dipping into your business account for personal expenses? In this episode of Growing Your Business with Linda , we break down the fundamental strategies every small business owner needs to scale without breaking the bank. Discover how to identify genuine market demand, build unshakeable consistency, and establish strict financial boundaries to keep your cash flow healthy and your business growing. Key Takeaways You'll Learn: Product-Market Fit: How to find a profitable product or service that people actually need and are willing to pay for. The Power of Consistency: Why showing up consistently builds trust, customer retention, and long-term brand authority. Financial Discipline: Practical steps on how to separate your personal finances from business revenue to protect your profit margins. Budget-Friendly Growth: Actionable, low-cost tips for SMEs looking to scale to the next level. Subscribe to the podcast for weekly SME growth tips, financial strategies, and business scaling guides. Connect with us on social media and share your biggest takeaway from today’s episode using the hashtag #GrowingYourBusinessWithLinda .

July 25, 20265 min

Hello everyone, here is another wonderful episode. Hope you enjoy!

July 18, 20265 min