Grow Your Local Business

Hosted by Leslie Presnall

Business Marketing

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Episodes

167

Latest episode

Aug 2026

Language

EN-US

About the show

Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.

Listen to episodes

60 recent

August 18, 2026Episode 17018 min

Stop Asking Your Local Customers What They Want

Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want. I disagree. Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about yourself first. Tune into this episode to learn: The problem with letting your customers tell you what you should sell Why the thing your clients think they need may not be the thing that actually gets them the result The question I want you asking instead the next time you’re tempted to poll your audience Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

August 11, 202618 min

Are You Using Your Business Expenses Against Yourself

Have you ever looked at how much money your business is bringing in… and immediately discounted it because of how much you’ve spent? Somehow the website, software, marketing, coaching, equipment and support become evidence that you’re not actually doing as well as you thought. But what if you’re looking at those expenses all wrong? In this episode, we’re talking about the difference between money you’ve spent and what that money has helped you BUILD... and why recognizing what you’ve already learned how to create might be one of the most important things you can do as you grow your business. Tune into this episode to learn: The subtle ways business expenses can make you feel unsuccessful even when your business is actually growing Why focusing on what you’ve spent can keep you stuck in a cycle that makes it harder to create MORE A different way to evaluate your business expenses and what they’re actually helping you build Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

August 4, 2026Episode 16821 min

The Life You’re Building the Business For

What if you didn’t have to wait until your business reached some imaginary finish line before you started living the life you’re building it for? In this episode, we’re talking about how to define your version of success, stop postponing the experiences you want and become the person who can hold both a growing business and a fulfilling life. How to identify the life you actually want your business to support—not the version of success you think you’re supposed to want Why the life you’re waiting for may be more available to you right now than you realize How to identify and solve for the beliefs, skills and systems you’ll need to build the life and business you want at the same time Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

July 21, 2026Episode 16714 min

MVP: 3 Emotions That Will Help You Stick With It (Even When You’re Not Seeing Results)

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough. This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting. Tune into this episode to learn: The 3 emotions that keep you consistent and following through, even in the messy middle Why your brain defaults to quitting (and how to override it) What to do with emotions like frustration, doubt, and comparison Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

July 7, 2026Episode 16628 min

MVP: Why Growing Your Business Locally First Will Get You Fully Booked Faster

If you run a business that can work with people all over, but you're struggling to get clients, this Most Valuable Podcast (MVP) episode is for you! Just because you can serve people anywhere, it doesn't mean it's the best place to START. In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale. Tune into this episode to learn: Why focusing on your local clientele first gives you instant credibility, connection and clarity in your messaging How local referrals, relationships and visibility can fill your calendar faster than trying to market to the masses Why focusing on local isn't excluding anyone -- and how clients from other places can still find you Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following Ep #105: How Qianlei Built A Fully Booked Acupuncture Practice -- with a 3-month waitlist and 1 Million Instagram Followers If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

June 30, 2026Episode 16522 min

MVP: Skillset Gap or Implementation Gap? What’s Really Keeping You Stuck

I’m bringing this episode back as one of my Most Valuable Podcast (MVP) episodes because it’s one of the most important questions you can ask when you feel stuck: Do I need to learn a new skill or do I need to implement what I already know? So many local business owners stay stuck because they lump every problem into “I don’t know what to do.” But “I don’t know” usually keeps you spinning. In this episode, I’m helping you troubleshoot what’s really going on when you’re not getting the clients, bookings, followers, consults, sales or the local visibility you want. Sometimes you truly do have a skillset gap . You need to learn how to position yourself, grow a local audience, create better content or sell. But sometimes you have an execution gap . You know enough to take the next step, but fear, perfectionism, confusion, comparison or doubt are keeping you from following through. When you can tell the difference, business gets so much clearer. You stop grabbing random strategies and start solving the actual problem. Tune into this episode to learn: How to diagnose whether your marketing problem is due to missing skillsets or implementation Why saying “I don’t know” keeps you stuck and what to ask yourself instead What to do when you do know what to do, but you’re not following through — and how to start taking action Mentioned in this episode: Grab the mini training: The Local Instagram Formula Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following Episode #99: How I Grew My Business by 200% If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

June 23, 2026Episode 16422 min

Why I Keep Investing In The Same Mastermind

In this episode, I’m sharing something that might sound a little shocking: I’ve spent over six figures working with the same coach, in the same mastermind, over and over again. Not because I get new information and content every round. Not because I didn’t “get it” the first time. But because I keep getting a return from the same process at a deeper and deeper level. This episode is for the local business owner who is afraid to invest, the one who keeps investing in too many different things, and the one who has already invested in support but knows they haven’t fully applied what’s in front of them yet. I’m sharing how I think about ROI, why I believe constraint creates growth and what changes when you stop looking for the next new strategy and start becoming the kind of business owner who creates a return. Tune into this episode to learn: Why most business owners don’t need more new information — they need to apply, evaluate and master the process they already have. How to think about ROI before you invest, including the questions I ask myself before making a high-level investment in my business. Why the same process can keep creating results at every level of business, and how investing can become a declaration of who you’re becoming. Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

June 16, 2026Episode 16331 min

Breaking Through What You Think Is Possible with Maddy of Color Chroma

If you’ve ever felt like the hardest part of business isn’t always what to do every day, but it’s believing bigger results are actually possible for you... this episode is for you. In today’s episode, I’m talking with my Localpreneur Academy student Maddy Memmer , the owner of Color Chroma in Austin, Texas, a color analysis and personal stying business . Maddy is a former teacher who has spent the last few years building a business that has grown beyond what she once believed was available to her. In this conversation, we talk about the internal glass ceilings she had to break through, how her background shaped what she thought was realistic, and what it looked like to keep going even when her brain wanted to doubt the process. We also talk about what mindset work really is, why it matters so much in business and how learning to think more powerfully and intentionally helped her create a fully booked business. In this episode, we talk about: The biggest belief shifts Maddy had to make as a former teacher stepping into entrepreneurship Why mindset work is about more than “thinking happy thoughts” and how intentional thinking changed how she showed up in her business How Maddy learned to keep going through doubt, emotional ups and downs, and the internal glass ceilings Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following Follow Maddy on Instagram at color.chroma.atx Visit Color Chroma's website If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

June 9, 2026Episode 16236 min

[LIVE REPLAY] I’m Doing Something I’ve Never Done Before to Help You Get Fully Booked This Year

In this episode, I’m sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first. I’m walking you through: The 5 essential skills every fully booked local business owner needs Why it’s never a mystery clients aren't coming in when you can bring your marketing back to a process Why I’m hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur Academy FREE WORKSHOP: Register for The Fully Booked Roadmap on June 22 FAST TRACK WEEK: Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3 FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.

June 2, 2026Episode 16113 min

You’re Ready for Local Clients. Now It’s Time to Invite Them In.

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients? In this episode, I’m sharing why marketing and selling are not just another business expense. They are the exact skills that make every other investment in your business start paying you back. Tune into this episode to learn: Why getting your business ready for clients isn’t the same as actually getting clients The two most important skillsets that make every other investment in your business start paying you back How to avoid spending thousands of dollars on business investments that never get seen by locals you want to serve Mentioned in this episode: Work with me inside The Localpreneur Academy Follow me on Instagram @‌lesliepresnall Download my Free Guide: How To Grow Your Local Instagram Following If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside. Rate, Review & Follow: “I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love. FREE TRAINING: Turn Your Marketing Into Local Clients Click here to register for this free training happening on Monday, August 31 at 12PM CT.