Grow Your Local Business

Hosted by Leslie Presnall

Business Marketing

Website RSS feed

Episodes

160

Latest episode

Jun 2026

Language

EN-US

About the show

Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.

Listen to episodes

60 recent

June 16, 2026Episode 16331 min

Breaking Through What You Think Is Possible with Maddy of Color Chroma

If you’ve ever felt like the hardest part of business isn’t always what to do every day, but it’s believing bigger results are actually possible for you... this episode is for you.In today’s episode, I’m talking with my Localpreneur Academy student Maddy Memmer, the owner of Color Chroma in Austin, Texas, a color analysis and personal stying business.Maddy is a former teacher who has spent the last few years building a business that has grown beyond what she once believed was available to her. In this conversation, we talk about the internal glass ceilings she had to break through, how her background shaped what she thought was realistic, and what it looked like to keep going even when her brain wanted to doubt the process. We also talk about what mindset work really is, why it matters so much in business and how learning to think more powerfully and intentionally helped her create a fully booked business.In this episode, we talk about: The biggest belief shifts Maddy had to make as a former teacher stepping into entrepreneurship Why mindset work is about more than “thinking happy thoughts” and how intentional thinking changed how she showed up in her business How Maddy learned to keep going through doubt, emotional ups and downs, and the internal glass ceilingsMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Maddy on Instagram at color.chroma.atx Visit Color Chroma's websiteIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

June 9, 2026Episode 16237 min

[LIVE REPLAY] I’m Doing Something I’ve Never Done Before to Help You Get Fully Booked This Year

In this episode, I’m sharing a special announcement for local business owners who want the second half of 2026 to look completely different from the first.I’m walking you through:The 5 essential skills every fully booked local business owner needsWhy it’s never a mystery clients aren't coming in when you can bring your marketing back to a process Why I’m hosting a mid-year week-long virtual event (Fast Track Week) for the first time ever inside The Localpreneur AcademyFREE WORKSHOP:Register for The Fully Booked Roadmap on June 22FAST TRACK WEEK:Join The Localpreneur Academy now and get your free virtual pass to Fast Track Week happening June 29 - July 3FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

June 2, 2026Episode 16113 min

You’re Ready for Local Clients. Now It’s Time to Invite Them In.

You invested in the website. The branding. The business cards. The booking software. The supplies. The certifications that help you become excellent at what you do. You’ve spent so much time and money getting your local business ready for clients… but are you investing in the skillsets that actually get you clients?In this episode, I’m sharing why marketing and selling are not just another business expense. They are the exact skills that make every other investment in your business start paying you back.Tune into this episode to learn:Why getting your business ready for clients isn’t the same as actually getting clientsThe two most important skillsets that make every other investment in your business start paying you backHow to avoid spending thousands of dollars on business investments that never get seen by locals you want to serveMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

May 19, 2026Episode 16032 min

From Garage to RV: How Brittany Powell Built a Fitness Business Around the Life She Wanted

Do you ever catch yourself waiting until you feel ready?Ready to start. Ready to show up. Ready to sell. Ready to make the move. Ready for life to feel a little more stable before you really go for it.In today’s episode, I’m talking with my Localpreneur Academy client Brittany Powell, a personal trainer and nutrition coach who built a 6-figure business from her garage without the perfect setup, Instgrammable background, or ideal circumstances.Brittany shares how shutting down her gym during Covid — what could have felt like her biggest failure — actually opened the door to one of her biggest successes: building her online fitness app, growing a strong community and creating more freedom in both her business and her life. We also talk about why marketing locally first helped her gain traction, what it looked like to move her business into a whole new life chapter and why so much of growth comes from being willing to go before you feel fully ready.Tune into this episode to learn:How Brittany turned the closure of her gym into the beginning of her online business and fitness movementWhy marketing to women in her local community first helped her build trust, gain traction and get clients fastWhat building her business from her garage — and later from an RV in Colorado — taught her about starting before you feel ready and building a business around your real lifeMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingFollow Brittany on Facebook at Peak Performance AthleticsFollow Brittany on Instagram at @brittpowellfitIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

May 12, 2026Episode 1599 min

The best time to host local events, classes and workshops

This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have:When is the best time to host a local event, workshop, or class?Most people immediately think the answer is about choosing the right day or time based on their demographic or asking their audience what works best for their schedule. And while that advice can be helpful, I gave my students a different way to think about it.I’m talking about why your event timing may not be the real problem, but instead how to think about creating demand for local workshops and classes, and why people will make time for something they actually want.Tune into this episode to learn:Why deciding timeframes around your audience isn't always the answer What you're really selling when you host a workshop and class and why it's the exact reason they would change their plans and make special arrangements to be thereWhy stepping into your authority is key for selling local eventsMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

May 5, 2026Episode 15824 min

MVP: Choosing Your Local Niche: The Dos and Don'ts Every Small Business Owner Needs To Know

In this Most Valuable Podcast episode, we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to learn:The biggest mistakes small business owners make when choosing a niche or specializingHow to avoid "niche drama" and keep making money while you figure it outThe key components to a profitable nicheMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

April 28, 2026Episode 15737 min

From Assistant Principal to Home Organizer: How Leslie Cuti Built Her Business and Created Fully Booked Months After 25 Years in Education

If you’ve ever had the thought that it’s too late to start a business… or that because you’ve already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that local go-to in your industry who has fully booked months…I want you to meet my client, Leslie Cuti who's a home organizer in Hammond, Louisiana, and who started her local business 25 years into her career as an educator and assistant principal.Entrepreneurship was never part of the plan. But in less than two years of running her business part-time, she retired early and took it full-time. In this episode, Leslie shares what she had to believe to start her business from scratch, get more visible in her community and learn how to market herself in a way that felt totally new.Tune into this episode to learn:What Leslie had to believe about herself to go from educator to business owner and take her business full-timeWhat helped her create fully booked months, including her Local Marketing Plan and the local collaborations that brought her more visibilityThe mindset shifts that helped her get more comfortable selling, showing up on camera and putting herself out there in brand new waysMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingVisit Leslie's Website: Organizing With LeslieFollow Leslie on Instagram @organizingwithleslieIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

April 21, 2026Episode 15612 min

Why You’re Afraid to Be the Fully Booked Local Go-To

So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that.More clients. More visibility. More responsibility. More pressure. Less time for their personal life.In this episode, I’m talking about why that happens and why it doesn’t mean you’re not meant for more. It just means you’re looking at that future version of your business through the lens of who you are today and how you solve problems today.The version of you who becomes the local go-to and builds a fully booked business is not the exact same version of you today.Tune into this episode to learn:Why your brain is so quick to focus on the pressure, the time, the work, the visibility and all the reasons growth might feel like “too much”Why you can’t judge your future business by your current capacity, current schedule, current skillsets or current life circumstancesHow you become the person who can handle more clients, more visibility, and more demand by growing into it day by dayMentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

April 14, 2026Episode 15517 min

What to Do When There’s Interest But No Sales Yet

Do you have inquiries, interest, and people telling you they love what you’re doing… but it’s not turning into sales yet?Do you feel like something is just “off” and you need to change something to get people to buy? Maybe you’re thinking it has to be your pricing, your packages, your offers or your messaging.But what if nothing has gone wrong? What if these are actually the signs that it’s working? And by changing things too soon, you unintentionally slow down your results?In this episode, I’m breaking down how so many local business owners miss the early signs that momentum is actually building — and how misreading those signs can lead you to pull back, change things too soon and slow down results that were already on the way.Tune into this episode to learn:The success signals to look for — even before the sales comeHow your brain can accidentally create a slowdown by thinking “something is wrong,” which leads to changing offers, lowering prices or ghosting your marketing. How the ability to stay with the process, hold your energy and keep showing up is what turns early traction into bigger results, real clients and eventually a fully booked business.Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.

April 7, 2026Episode 15421 min

MVP: How Too Many Offers Are Slowing Down Your Local Sales

In this Most Valuable Podcast episode, I'm re-sharing how having too many offers in your local business is slowing down your sales.I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.Tune into this episode to learn:Why too many offers confuse potential clients and slow down local salesHow juggling multiple services drains your marketing momentum and energyWhat happens when fallback offers fill your schedule (and how to fix it)Mentioned in this episode:Work with me inside The Localpreneur AcademyFollow me on Instagram @‌lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.FREE TRAINING:The Fully Booked Roadmap: 5 Local Skills to Get Seen, Chosen and Booked in 2026Click here to register for this free training happening on Monday, June 22 at 12PM CT.