Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

Hosted by Jered Robinson

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268

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Jun 2026

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About the show

Learn how to think like a marketer and grow like a business. Hosted by a professional growth marketer, this podcast simplifies proven marketing, SEO, and conversion strategies for Etsy sellers. Discover how to stand out in a sea of shops, attract more traffic, improve your listings, and scale your Etsy business with confidence.

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June 12, 2026Episode 26820 min

The New Etsy Ads Update: How to Control Spend, Boost ROAS, and Scale Smarter

Etsy just rolled out one of the biggest changes to Etsy Ads in years, and most sellers are missing what it actually means. In this episode, I break down Etsy's new listing-level ad controls and show you how to use Efficient Spending, Greater Visibility, and Lower Cost Per Click strategically instead of applying a one-size-fits-all approach to your entire ad account. Watch on YouTube: https://youtu.be/IZeN9MeJdHU You'll learn: • When to use each Etsy ad optimization setting • Why "Lower Cost Per Click" isn't always the best choice • How to stop one listing from eating your entire ad budget • Ways to push more traffic toward underperforming listings • What your ad account can reveal about the overall health of your Etsy shop • How to identify hidden conversion problems through ad performance • Practical experiments you can run right now to improve ROAS If you're spending more than $25/day on Etsy Ads and want more control over where your advertising dollars go, this episode will give you actionable strategies to test immediately. Whether you're trying to scale a winning product, revive a struggling listing, or simply get more from your ad budget, this update opens up opportunities Etsy sellers haven't had before.

June 5, 2026Episode 26718 min

5 Steps to Make Your Customer The Hero

Watch On YouTube: https://youtu.be/NLQNnebSKG8 Most Etsy sellers show their product. The better Etsy sellers explain their product. But the best Etsy sellers show the customer what their life looks like after they buy. In this episode, I'm breaking down how to win your customers over by making them the hero of your listing. We'll look at real Etsy examples and talk through how to move beyond basic product photos, features, and options so your buyer can clearly see the transformation your product creates. You'll learn how to sell the desire behind your product, create stronger emotional clarity, stand out in a crowded market, and increase the perceived value of what you sell. If your Etsy listings feel like they are just showing the product, this episode will help you start selling the result. Join The Growth Society: https://www.skool.com/grow-my-etsy-shop-3051

May 29, 2026Episode 26617 min

AI Will Make You Average (Unless You Understand This)

WATCH ON YOUTUBE: https://youtu.be/ND26W52n2YA Everyone is talking about how AI is going to automate your Etsy shop, write your listings, create your photos, and run your business for you. But there's a problem nobody's talking about… AI trains on the average. In this episode, I break down: • Why AI-generated stores are starting to all look the same • The "AI slop" problem happening online right now • Why stock photos stopped working (and how this connects to AI) • The real danger of relying on AI for creative vision • How to use AI the RIGHT way inside your Etsy shop If you use AI to replace taste, vision, and strategy… your shop will become average. But if you use AI like an employee instead of a replacement, it can become one of the most powerful tools you've ever used. This episode is for Etsy sellers who want to stay ahead without losing what makes their shop human.

May 22, 2026Episode 26519 min

Etsy Sellers: You're Thinking About Your Audience Wrong

Watch on Youtube: https://youtu.be/Kbl46yuxgMk In this episode, we dive deep into the psychology behind why people buy and how the best Etsy marketing connects with the emotions people don't always say out loud. We talk about: • Why surface-level avatars don't work • The "under the covers" emotions driving purchases • How to make buyers feel understood • Why emotional connection beats logical selling • The difference between a good brand and a "best friend" brand • How to uncover the REAL reason someone buys your product • Using challenge-based thinking to understand your niche • Why people buy physical products for emotional reasons If your listings aren't converting the way you want… this episode may completely change how you think about marketing on Etsy.

May 15, 2026Episode 26417 min

The TikTok Strategy Etsy Sellers Are Sleeping On

Watch on Youtube: https://youtu.be/Qfv1RQQmv7A Most Etsy sellers are approaching TikTok the wrong way. In this episode, I break down what's ACTUALLY working for Etsy sellers on TikTok right now — including the simple content strategy helping shops get massive reach without running ads. We talk about: TikTok Shop and why it may not be the right move yet for handmade sellers The hidden downside of TikTok Shop most people don't talk about Why TikTok is outperforming Instagram for many Etsy sellers The "beat drop" content formula that's driving views and followers How to create hooks that attract the RIGHT buyers Why watch time matters more than perfect content The simple rinse-and-repeat strategy Etsy sellers are using to grow fast If you've been intimidated by TikTok or unsure where to start, this episode will help simplify the platform and show you how to use it to grow your Etsy shop organically.

May 8, 2026Episode 26322 min

How Etsy Sellers Can Grow Beyond Etsy (The AGREE Framework)

https://www.youtube.com/watch?v=GHiOmMjcgho&feature=youtu.be If you've been selling on Etsy for a while and feel like you're hitting a ceiling, this episode is for you. Today, I break down my AGREE framework. A simple way to think about expanding your revenue beyond just "trying harder" on Etsy. We talk about how to know when it's time to branch out, what platforms and opportunities actually make sense, and why scaling your business isn't always about doubling your effort. In this episode: How to know if you're maxing out your current Etsy growth The mistake sellers make when trying to expand too early Why momentum matters more than starting over Different ways to distribute revenue outside of Etsy Building long-term growth through content, websites, newsletters, and audience ownership A smarter approach to scaling your online business If you've ever thought: "I'm working harder… but not growing faster." This episode will help you think differently about growth. 🎧 Grow My Etsy Shop Podcast New episodes every Friday. Watch On Youtube - https://youtu.be/GHiOmMjcgho

May 1, 2026Episode 26230 min

Why Your Etsy Listings Aren't Ranking (And What To Do Instead)

Most Etsy sellers are making the same mistake — trying to rank for everything in one listing. In this episode, I break down why that doesn't work, and how focusing your listings around specific buyer intent is the key to actually growing your shop. If you've been stuck with low traffic or inconsistent sales, this will change how you approach your listings. Watch on youtube : https://youtu.be/PBsSOtWRTPc

April 24, 2026Episode 26120 min

How and When To Run Sales On Etsy

I met with an etsy shop who had all signs pointing towards a price increase. This is how we did using weekend sales. Sign up for the next growth program! https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg/edit

April 17, 2026Episode 26021 min

How Etsy Sellers Are Using AI to Increase Sales - Whats The Line When AI is "Good Enough" -

This episode is going to show what the future of AI looks like for Etsy sellers, and what they should be adopting now in their shops. Growth Program open up in May - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg The Growth Program is where I will personally teach you the 5 pillars that grow etsy shops. This is not your typical "youtube" advice. This is my proven formula - mixed with personal one on one coaching. Sign up here - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg

April 10, 2026Episode 25930 min

You Can Get Less Sales, So Why Can't You Get More?

I know this sounds weird, but its an exercise worth doing. I know you know exactly what you would do to make less sales, but do you know the next best steps to make more? The growth program is opening up in MAY - If you want to learn more - sign up here - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg