Grow My Etsy Shop | The Etsy Seller Podcast

Hosted by Jered Robinson Etsy Master

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Episodes

286

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Oct 2026

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About the show

Learn how to think like a marketer and grow like a business. Hosted by a professional growth marketer, this podcast simplifies proven marketing, SEO, and conversion strategies for Etsy sellers. Discover how to stand out in a sea of shops, attract more traffic, improve your listings, and scale your Etsy business with confidence.

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60 recent

October 30, 2026Episode 28724 min

How I Beat My Competition on Etsy

How do you stand out in an oversaturated Etsy niche without simply copying what everyone else is doing? In this episode, Jered breaks down how to differentiate your products, communicate premium value, and give customers a reason to choose you over the competition. From lifetime guarantees to showing your creative process, you'll learn how to demonstrate quality rather than just claim it. We also dive into how to use Etsy Ads data to identify why shoppers are clicking but not buying, how to better align your listings with customer intent, and how to turn potential objections into selling points. If you're competing in a crowded market, it's time to stop asking how you can copy what's working and start asking how you can elevate it.

October 23, 2026Episode 28718 min

Etsy AI Policy Breakdown - Start Here First

Etsy's AI policy changes have sellers worried, but could they actually give your shop an advantage? In this episode, I break down the changes, discuss what they mean for handmade sellers, print-on-demand shops, and digital products, and explain why real product photos matter beyond following the rules. We're talking buyer trust, the role of AI mockups, and why a simple video of your product in someone's hands can do more selling than another polished image. If you're wondering what to change in your listings and how to turn that work into an opportunity...this episode is for you. Link to Etsy Seller Handbook article: https://www.etsy.com/seller-handbook/article/1522733284810 Link to image listing requirements article: https://www.etsy.com/legal/policy/listing-image-requirements/253962679005#rules-by-product-type Watch on youtube - https://youtu.be/Dcxum0y9iOs

October 16, 2026Episode 28629 min

How to Know When You Need to Change Things Up

What happens when the products that built your Etsy shop stop bringing in the sales they used to? Working harder on the same listings might not be the answer. Watch on the tube: https://youtu.be/sga01j57ZDU See the video in my skool group for free: https://www.skool.com/grow-my-etsy-shop-3051 Join Mastermind: https://www.growmyetsyshop.com/mastermind In this episode, I'm talking about why successful shops get stuck, how to recognize when it's time to pivot, and why your ability to sell is a bigger asset than any single product. We'll explore how to expand around the customers you already understand and use your existing listings to increase order value. You've built skills that can carry you beyond your current bestseller. Let's talk about how to use them.

October 9, 2026Episode 28516 min

Increase Etsy Sales by Improving Product Presentation

Watch on youtube to see the video - https://youtu.be/wPDjL8_H2ns Your Etsy photos might show your product beautifully. But do they give shoppers a reason to buy it? In this video episode of Grow My Etsy Shop, I review real listings to show the difference between displaying a product and selling it. We look at photos and videos that explain benefits, answer questions, show size and quality, and help shoppers feel ready to purchase. I also break down "monster listings," where shoppers can explore several designs in one listing, and share ways to build trust through demonstrations, your maker story, packaging, and installation instructions. If competitors are selling products that look just like yours, this episode will help you make your listing more convincing. Every photo is an opportunity to move someone closer to buying.

October 2, 2026Episode 28416 min

How to Analyze Your Competition

Watch on Youtube to see me walk thorugh - https://youtu.be/cLkz9C32Ae8 Will your next Etsy product actually sell? Before you spend time creating it, look for evidence that shoppers want it. In this special video episode of Grow My Etsy Shop, I walk through real Etsy listings and show you how to estimate product sales using public shop sales and review numbers. We look at recent reviews, seasonal demand, and competing listings to help you decide whether a product idea is worth exploring. Along the way, I share how to stand out when everything looks the same, why your photos need to sell the product, and how your starting price shapes buyer expectations. Follow along with the free Etsy sales calculator: https://growmyetsyshop.com/etsy-formula

September 25, 2026Episode 28316 min

Etsy VA Now Available. Here is how to hire your first VA

Etsy is opening the door to something that could be a BIG deal for growing sellers: giving other users access to your shop. So… should you hire a VA? In this episode, I break down when an Etsy VA actually makes sense, what I would (and wouldn't) outsource, and how I'd structure the role. We'll talk about using VAs for listing creation, keyword research, customer service, and fulfillment—plus how to train them to work the way you want, where to find good VAs, what you should expect to pay, and why I prefer hiring for specific roles instead of looking for a vague "Etsy assistant." If you're spending so much time operating your shop that you don't have enough time to actually grow it, this episode is for you.

September 18, 2026Episode 28019 min

Stop Blaming Etsy Traffic for Your Falling Revenue

A successful Etsy seller came to me with a problem: her revenue was down 16%, her traffic was down, and she assumed the answer was simple: she needed more traffic. But when we actually pulled her order data apart, that wasn't the problem at all. Her total number of orders was only down about 2%. The real problem was how much each customer was spending. In this episode, I break down the numbers behind her shop and explain why Average Order Value and median order value can tell you things that Etsy's normal dashboard won't. We'll look at why her typical customer went from spending around $40 to around $32, how a cheaper product was unintentionally replacing some of her higher-value sales, and why adding more products wasn't fixing the problem. Then I'll show you the strategy we came up with to fix it: turning the listings Etsy is already sending traffic to into "mini shops" where customers can see complementary products, upgrades, bundles, and variations without needing to leave the listing. If your Etsy revenue has dropped and your first instinct is to blame traffic, SEO, or the algorithm, pull your numbers first. You might already have enough customers. You may just need those customers to buy a little more. Watch On Youtube: https://youtu.be/jzbOzvAkJAA

September 11, 2026Episode 28214 min

Stop Making These 5 Etsy Ads Mistakes

https://youtu.be/TMjrqwx0w-M Etsy Ads can absolutely help grow your shop but they can also burn through your money if you manage them the wrong way. In this episode, I'm breaking down five of the biggest mistakes I see Etsy sellers make with their ads. We're talking about why you shouldn't advertise every listing in your shop, why constantly changing your ads can actually hurt performance, how to properly increase your budget, what to do BEFORE turning off an underperforming ad, and why your Etsy Ads dashboard may not be telling you the whole story. The goal of your ads shouldn't just be immediate sales. Your ads should either be earning you money or teaching you something that helps you earn more money later. If you're currently running Etsy Ads or thinking about starting, this episode will help you spend smarter, gather better data, and give your shop a much better chance of growing profitably.

September 4, 2026Episode 28020 min

The Etsy Advice I'd Give Every New Seller

Starting a new Etsy shop can feel overwhelming, especially when you don't have enough data yet to know what's working. In this episode, I break down the 3 things I think every new Etsy shop needs to focus on if you want to build something that can actually grow. We'll talk about why you shouldn't just create products and hope they sell, how to find a real gap or problem in the market, and why your shop needs a clear core belief behind what you're selling. I'll also explain one of the biggest killers of Etsy sales: friction . Confusion and worry can stop someone from purchasing even when they like your product, which is why your photos and listings need to answer questions, show the product clearly, and make buying feel easy. Finally, we'll talk about the toughest part of being a new seller: making decisions when you barely have any data. Instead of panicking over 11 views or one bad week, your job early on is to experiment, test different angles, and collect useful data as quickly as possible. If your Etsy shop is still new, this episode will give you a much clearer idea of what deserves your attention right now.

August 28, 2026Episode 27918 min

Etsy vs Amazon vs Your Own Website: Where Should You Sell Next?

If your Etsy shop is already getting sales, the next question is: where should your next wave of traffic come from? In this episode, I break down how successful Etsy sellers can start diversifying beyond Etsy without abandoning what's already working. We'll talk about using your Etsy shop as your testing ground, figuring out who your real customer is, and then finding more of those people elsewhere. I also dig into two of the biggest opportunities for established Etsy sellers: building your own website and driving traffic with Meta ads, and expanding your best-selling products onto Amazon. We'll cover: When it actually makes sense to diversify your traffic Why trying to be everywhere on social media usually fails How Etsy can become the top of your funnel instead of your entire business What your average order value should look like before running ads Why products that already sell on Etsy may have an advantage on Amazon How to test Amazon without sending thousands of products into FBA Why personalized products may have a particularly interesting opportunity on Amazon The goal isn't to leave Etsy. It's to take what Etsy has already taught you about your products and customers and use that information to build your next source of growth. If your Etsy shop is working and you're wondering what comes next, this one is for you. Join Skool : https://www.skool.com/grow-my-etsy-shop-3051