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Grow Law Podcast

Grow Law Podcast

Hosted by Sasha Berson, Grow Law

BusinessMarketingInterviews guests
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Episodes

167

Latest episode

Oct 2026

Language

EN

About the show

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

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60 recent
October 28, 202638 min

33X ROI: The 3 Profit Leaks Hiding in Your Law Firm — with Alejo Pijuan

What if your firm pays for every lead, then sends 60% of them straight to the firm next door? In this episode, Sasha Berson sits down with Alejo Pijuan, co-founder and Chief AI Officer of Realization Partners, the AI-driven profitability consultancy that helped a 100+ attorney firm add $3.5M in yearly profit on a $105K investment. Alejo reveals the 3 places where money actually leaks out of a law firm, and why AI should fix the business before it ever touches the legal work. Sasha explains why faster tech adoption is turning your local market into a zero-sum game (and why some PI firms are already buying up competitors' case pipelines). Tune in now. 📰 About Alejo Pijuan: Alejo Pijuan is the co-founder and Chief AI Officer of Realization Partners, which he runs with his wife and COO, Paige Pijuan. He brings 8 years in data and AI, including a role as a data scientist at Nike, plus hands-on experience as a product manager and AI engineer. Originally from Argentina and now based in Lisbon, Alejo has worked with about 10 law firms over the past 16 months, implementing AI voice agents, intake automation, and AI operating systems. His in-depth YouTube tutorials on AI for lawyers are how many of his clients first find him. 👉 Sasha and Alejo explore: — The 3 profit leaks Alejo finds in nearly every firm he works with — How a 100+ attorney firm turned $105K into $3.5M in extra yearly profit — Why the firm moved 11 of its 16 receptionists into billable work instead of laying them off — A 6-attorney family law firm missing 60% of the calls it already paid for — Will divorce and custody prospects really talk to an AI? (The 1-in-10 rule) — The $700-per-case gap that turns your local market into Darwinism — Why some PI firms buy competitors' case pipelines for less than half their value 👉 Main Takeaways from the Episode: — Audit your tech stack this week: cancel the subscriptions and seats nobody on your team uses. — Track missed calls for 30 days. If paid leads go unanswered, add an after-hours AI voice agent with a clear "talk to a human" option. — Block a recurring meeting with your AI tool on your calendar this week (Sasha does 1 hour, 5 days a week) and use it to think through business decisions. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Alejo Pijuan: • Website: https://realizationpartners.ai • LinkedIn: https://www.linkedin.com/in/alejopijuan 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

October 21, 202637 min

The 5-Star Intake System: How 4 More Signed Cases a Month Add $240K a Year — with Karan Kanwar

What if your intake, not your marketing, is the cheapest growth lever in your firm? In this episode, Sasha Berson sits down with Karan Kanwar, founder and CEO of Central, an AI front desk shaped by the intake struggles of thousands of law firms. They break down what a perfect intake system looks like: every call answered, every consultation booked, and follow-up that never forgets the prospect who said "I need to ask my wife first." Sasha runs the math on how 4 extra signed cases a month can add $240K a year, and explains why the first attorney a prospect talks to usually gets hired. Tune in now. 📰 About Karan Kanwar: Karan Kanwar is the founder and CEO of Central, an AI front desk that answers calls, texts, emails, chats, and social DMs for your firm 24/7. It books consultations, follows up with prospects who don't sign right away, and updates systems like Clio, MyCase, and CasePeer after every call. Karan is also the co-founder and CEO of Wing Assistant, which he has led since 2019. Thousands of law firms have come through Wing's doors, and the intake problems they brought with them became the blueprint for Central. 👉 Sasha and Karan explore: — Why intake is the easiest revenue lever your firm isn't pulling — Why the first attorney a prospect speaks to usually signs the case (and what calls #2 and #3 are really for) — Why firms that claim an 80% close rate may be fooling themselves — Who's really answering your phones at 2 AM, and how it changes the conversation — How some firms use 39 follow-up touch points to sign 20% more cases — The "I need to ask my wife" prospect: how to bring them back two weeks later — "Hours of setup?" Why training an AI intake beats re-hiring your front desk 👉 Main Takeaways from the Episode: — Run Sasha's intake math this week: divide your monthly marketing spend by signed cases, then calculate what 4 extra cases a month at your average fee would be worth. — Audit your after-hours calls: pull nights-and-weekends recordings from CallRail and compare answer rate and conversation quality to your daytime calls. — Set a follow-up rule today: every prospect who says "let me think about it" gets a scheduled callback that references their exact objection. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Karan Kanwar: • Website: https://trycentral.com • LinkedIn: https://www.linkedin.com/in/kanwarkaran 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

October 14, 202629 min

Calm Under Fire: How 28 Years as a Cop Helped Grow His Divorce Practice — with Daryl Longworth

What does a Houston police lieutenant know about divorce? Everything about staying calm when people are at their worst. In this episode, host Andy Goldstrom sits down with Daryl Longworth, who spent 28 years with the Houston Police Department and has run Longworth Law Firm in Houston for the last 16 years. They walk through what really happens in a Texas divorce, from temporary orders that can stay in place for 2 years to mediation agreements you can't take back. Daryl also shares the day opposing counsel got physical with his client in a packed courthouse hallway (yes, the other lawyer!) and the one rule he gives every client before they hit send. Tune in now. 📰 About Daryl Longworth: Daryl Longworth is the founding attorney of Longworth Law Firm, P.C., a boutique family law practice helping Houston families through divorce, custody, and child support cases. He joined the Houston Police Department in 1989, rose to the rank of Lieutenant by 2002, and served 28 years on the force. While still working as a police officer, he went to law school at the University of Houston Law Center and has been licensed in Texas since 2010. Today he leads a tight team of an associate attorney, 3 paralegals, and an office manager, and he's hiring another lawyer so his firm can keep its service personal as the caseload grows. 👉 Andy and Daryl explore: — How 28 years as a cop heavily influenced the way Daryl runs his family law practice — The #1 warning he gives clients before they sign a binding mediated agreement — How weighing a $25K to $50K custody trial against the offer on the table shapes his advice at mediation — Why he keeps his firm boutique-sized, and how he takes cases from much bigger firms without directly competing with them — How he scaled his boutique firm: once marketing filled his monthly caseload, he chose to add a lawyer to maintain the personal service his clients expect — The warning sign Daryl missed with his old marketer: his firm, not the agency, was the one noticing when call volume dropped 👉 Main Takeaways from the Episode: — Price out a trial before you reject a mediation offer. A custody battle can cost an extra 25K–50K per side. — Give every client the “judge test” at intake: if they wouldn’t want a judge reading a text or email in court, they shouldn’t send it. Tell them to wait until they’ve calmed down. — Send new clients a document checklist early: bank and credit card statements, titles, a monthly budget, and who handles the kids’ daily routine. The more organized, the better you can prepare. — Hold your marketer to a schedule. If you only hear from them when calls drop, ask for monthly meetings that review the numbers. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Daryl Longworth: • Website: https://www.myhoustondivorce.lawyer/ • LinkedIn: https://www.linkedin.com/in/daryllongworth/ 📞 Connect with Andy Goldstrom : • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

August 26, 202634 min

Stuck For a Year to “Best Month Ever”: Why Hire a Trusted Advisor — with Daniel Blomgren

Hitting a wall with your law firm’s growth? One lawyer did for almost 2 years, then saw his “best month ever.” In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Daniel Blomgren, founder of Coepio Legal, an 11-year San Francisco business law firm, to break down how he hired a business coach, told his marketing partner to stop treating his ad spend as "set it and forget it", and built a highly lucrative referral network. The payoff: a potential 5-figure deal from one cold call. Daniel also shares how Coepio became a go-to legal partner for 100+ businesses across California. Should you hire a business advisor? Tune in today and find out. 📰 About Dan Blomgren: Dan Blomgren is the founder of Coepio Legal, a business transactions law firm that acts as outside general counsel for hundreds of small businesses across the Bay Area, California, and beyond. Since launching the firm in 2015, Dan and his partner Kimberly Fong have built a team whose attorneys bring between 9 and 18 years of experience to every client relationship. Coepio Legal works with clients through the entire life cycle of a business, from formation and financing to eventual sale or exit. Dan is also one of the first clients of the Grow Law Advisory Group, working with Andy Goldstrom since early 2026 to build a more predictable referral pipeline and scale with intention. 👉 Andy and Dan explore: — Why one small word, "and" instead of "or," in a lease turned into a $20,000 to $30,000 swing for a client. — The year-one mistake Dan sees over and over in businesses that skip hiring an attorney early. — Why Dan believes referral partners should make up half of a growing firm's business. — How Daniel built a firm that serves 100+ businesses through every stage of growth. — The referral system that uncovered potential $10K+ engagements from a single business connection. — How to hold your marketing agency accountable (see the questions Dan asked that helped uncover 4X on his ROI). — Why every business owner (including you) should work with a business advisor to prepare for the next stage of growth. 👉 Main Takeaways from the Episode: — Audit your existing contracts and leases for small wording issues, like "and" versus "or," that can cost you thousands. — Set a recurring, monitored cadence with your marketing partner this month. Don't just set it and forget it. — Block dedicated time each week to reach out to potential referral partners, and follow up. The relationship is the strategy. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Dan Blomgren: • Website: https://www.coepiolegal.com • LinkedIn: https://www.linkedin.com/in/dan-blomgren-8b5a171a/ 📞 Connect with Andy Goldstrom: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

August 19, 202634 min

Fire Clients Faster. Raise Your Rates Sooner. 10 Years of Law Firm Lessons — with Andrew Lopez

Only 1% of law firms can sustain $1M past 3 years. This lawyer did it for 10. In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Andrew Lopez, founder of Sequoia Legal, a Denver-based boutique firm, celebrating its 10-year anniversary. Andrew breaks down why he left big law during the '09 downturn, how a business coach (and one really critical hire) got him out of answering every intake call himself, and why he pulled back on Google Ads to reinvest elsewhere. Hear Andrew's warning about relying too heavily on AI for legal work. As he puts it, AI can be a powerful tool, but "it's your ass on the line" when you're the one giving the final legal advice. Tune in now. 📰 About Andrew Lopez: Andrew Lopez is the founder and managing member of Sequoia Legal, a Denver corporate and international trade firm he built from scratch in 2016 after years at large firms, including Skadden, Arps, Slate, Meagher & Flom. He and his team advise companies on everything from entity formation and cross-border transactions to U.S. export controls and sanctions compliance, representing clients across Colorado and around the world. Roughly 80% of Sequoia's corporate work stays close to home in Colorado, while its international trade practice reaches clients as far away as the Middle East, Germany, and England. Andrew has partnered with Grow Law for six years, using data-driven marketing, content, and reputation strategy to grow Sequoia's online presence into a real business asset. 👉 Andy and Andrew explore: — The breaking point that caused Andrew to leave Big Law, and what finally pushed him to build Sequoia Legal. — How lawyers can use AI (without putting their firm at risk), including avoiding the very real confidentiality and hallucination concerns. — The #1 marketing mistake that had Andrew drowning in calls, and how he built a system to spot qualified opportunities quicker. — Why Andrew stopped investing in Google Ads, and the ROI analysis that changed where he put his marketing dollars. — How Andrew turned his website, reviews, and online presence into a lead-gen asset instead of relying only on referrals. 👉 Main Takeaways from the Episode: — Audit your current marketing spend against real ROI data this quarter, not just gut feel, before renewing any ad budget. — Build a review request into every closed matter this month. It's one of the most overlooked growth levers for law firms. — Set a minimum retainer policy today, and benchmark your hourly rates against the market this year so you stop leaving money on the table. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Andrew Lopez: • Website: https://sequoialegal.com/ • LinkedIn: https://www.linkedin.com/in/andrew-lopez-a3081b67 📞 Connect with Andy Goldstrom: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

August 12, 202633 min

16X in 8 Years: How Private Equity Will Affect Your Law Firm Exit — with Tom Lenfestey

Private equity isn't just knocking on your law firm's door anymore. It's already inside the building. In this episode, Sasha Berson welcomes back Tom Lenfestey, attorney, CPA, and founder of The Law Practice Exchange, for his second appearance on the show. Tom just published The Exit Blueprint, and he breaks down how new ownership rules in Arizona and Puerto Rico cracked the door open for outside capital, and what it actually takes for your firm to hit the numbers buyers want. They also swap real valuation stories, including Sasha's own business, which grew 16 times in value in just eight and a half years. Tune in today. 📰 About Tom Lenfestey: Tom Lenfestey is an attorney, CPA, and the founder and CEO of The Law Practice Exchange (LPE), the marketplace and advisory firm built specifically for law firm sales, acquisitions, and succession planning. He launched LPE in 2013 after watching other professionals, like dentists and CPAs, plan structured exits that lawyers simply weren't given the tools to plan for themselves. Tom has guided attorneys through more than $350 million in law firm transactions, and his new book, The Exit Blueprint, lays out a stage-by-stage framework for planning, preparing, and executing a successful law firm transition. 👉 Sasha and Tom explore: — The two states that changed who's allowed to own a law firm, and how this affects you — The exact EBITDA number private capital wants to see before they'll even take your call — Why some of the biggest platform plays are now chasing 20 million in EBITDA — Why your marketing spend is really an investment in exit value, not just lead generation — How a rushed exit can shrink a $2 million pipeline down to a $400,000 payout — Which practice areas (after personal injury) are next in line for private capital 👉 Main Takeaways from the Episode: — Audit your firm's EBITDA against Tom's benchmark: $5 to $10 million is the current minimum for the personal injury buyers active in the market today — Redirect one marketing dollar this quarter toward brand-building instead of pure lead generation. Buyers pay multiples on the difference — Schedule a professional valuation this year, even if you're not planning to sell for a decade 📞 Connect with Tom Lenfestey: • Website: https://thelawpracticeexchange.com • LinkedIn: https://www.linkedin.com/in/tomlenfestey 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

August 5, 202637 min

The Inside Story: How Missouri's Fastest-Growing PI Firm Is Closing In on $50M — with A.J. Bruning

Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a *huge* edge in Google Ads (you have to hear this), and how he cut average case time from 18 to 10 months. They also dig into the private equity wave now hitting the legal industry. Is your firm on PE's radar? It might be! Tune in now. 📰 About A.J. Bruning: A.J. Bruning is the co-founder of The Bruning Law Firm, the personal injury practice he launched in St. Louis in 2016 alongside his father and brother, starting with just one paralegal and a handful of cases. A former prosecuting attorney who tried 30 jury trials in four years, A.J. shifted out of the courtroom to focus on the firm's marketing, technology, and operations. Under his leadership, the firm adopted the Entrepreneurial Operating System, built its own case management system on Salesforce, and has landed on the Inc. 5000 list of fastest-growing companies. Today he's focused on turning the firm's data into what he calls a "layer of intelligence" powered by AI. 👉 Sasha and A.J. explore: — How A.J. stepped away from practicing law to do *this* — and how it set them on track to hit $50M. — How adopting the Entrepreneurial Operating System (EOS) made every department rigorously consistent — Why buying leads across the entire state of Missouri (not just St. Louis) led to cheaper cases in less competitive markets — How A.J. made an unusual hire to run Google Ads, and why it became one of their smartest recruits — Why A.J. is building a "layer of intelligence" powered by AI on top of his firm's data 👉 Main Takeaways from the Episode: — Audit your case data by stage. A.J. cut average case age from 18 months to 10 just by tracking it consistently. — Map your BHAG backward. Write down where you want to be in five years, then work backward to today's systems, headcount, and marketing spend. — Build a "layer of intelligence" on your data this quarter. Clean, organize, and centralize your data before layering AI on top of it. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with A.J. Bruning: • Website: https://www.bruninglegal.com/ • LinkedIn: https://www.linkedin.com/in/ajbruning/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

July 29, 202635 min

Stop Being Forgettable: The *Smart* Referral System Built By a 31-Year Lawyer Coach — with David H. Freeman

Lawyers bill an average of just 1.8 hours a day. Where do the other 6 hours go? In this episode, Sasha Berson sits down with David Freeman, J.D., who has coached 10,000+ lawyers. David explains the *single-most important skill* you were never taught: how to turn relationships into revenue. He breaks down the "memory matrix" system to *never* lose a referral source, the "bio problem" costing lawyers new business, and the ChatGPT prompt to turn 2 referral sources into 10. BONUS: Hear the $100 bill trick that stopped millionaire partners from showing up late to meetings. Tune in today. 📰 About David H. Freeman: David H. Free man, J.D., is the founder of David Freeman Consulting Group and the creator of Lawyer BookBuilder®, an online training and accountability system built to turn lawyers into rainmakers. Over more than 30 years, he has trained and coached over 10,000 lawyers and worked with more than half of the Am Law 200. A member of the National Law Journal Hall of Fame, David has been voted the #1 business development coach and consultant in the U.S. for multiple consecutive years and has authored or co-authored 14 books on law firm growth and leadership. He's also the creator of BD Buddy, a gamified platform that sends lawyers weekly business development check-ins. 👉 Sasha and David explore: — Why you must forget "success measures" (revenue) and focus on "progress measures" (the actions that drive it) — David's "memory matrix" system to never lose track of a referral source — The #1 thing your law firm bio is missing (it’s costing you new business) — Why a quick video is far better than an email to build client relationships — The $100 bill trick that stopped millionaire partners from showing up late to meetings 👉 Main Takeaways from the Episode: — Audit your referral sources this month. If you have two or three, David's benchmark is to build toward ten over the next few years. — Schedule one recurring block each week for a single business development habit, and track it with a simple yes/no check-in. — Identify one relationship you've been managing entirely over email, and send a short video message instead this week. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with David H. Freeman: Website: https://davidfreemanconsulting.com LinkedIn: https://www.linkedin.com/in/davidfreemanconsulting 📞 Connect with Sasha Berson: LinkedIn: https://www.linkedin.com/company/grow-law/ Instagram: https://www.instagram.com/grow_law/ YouTube: https://www.youtube.com/@growlaw Facebook: https://www.facebook.com/growlaw Email: info@growlaw.co Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

July 22, 202646 min

One Law Firm's Profits Shot Up By 30%… Once They Fixed *This* — with Shireen Hilal

Most law firm owners ask, "How do I get more clients?" This CEO asks, "Why am I losing the people already calling me?" In this episode, Sasha Berson welcomes Shireen Hilal, Founder and CEO of Maior Consultants, who grew one national firm's revenue by 20% and profits-per-partner by 30%. She exposes an uncomfortable truth: *Most* law firms drop the ball with intake after blowing thousands on ads. As she puts it, “Leaky buckets are an expensive way to gather water!" Shireen also reveals her one-page FAQ trick that instantly upgrades your client experience, and the *genius* move of hosting an intimate 6-person dinner that makes you the go-to lawyer across your entire market. Don’t miss this! 📰 About Shireen Hilal: Shireen Hilal is not your typical consultant. She spent 10 years as an AmLaw100 litigator, then walked into some of the biggest professional services firms in the world, leading operations for a $1B KPMG division, driving growth at BDO, and serving as COO of a national law firm where she grew revenue by 20% and profits-per-partner by 30%. Today, she runs Maior Consultants (maior means "bigger" in Latin), helping law firms of every size (from 4-attorney boutiques to 300-lawyer organizations) build revenue, fix their profit margins, and achieve their most ambitious growth targets. 👉 Sasha and Shireen explore: — The #1 intake mistake that scares away prospects in the first 30 seconds, *after* you've already paid to reach them. — The one-page FAQ trick: How you can avoid getting chased by frustrated clients for answers on their case. — The *genius* referral dinner strategy that costs nothing and works with just 2 employees. — (Important!) The Four Seasons vs. Motel 6 question you *must* answer before spending another dollar on ads. 👉 Main Takeaways from the Episode: — Audit your intake this week: have someone call your firm during business hours and test pickup rate, warmth, and ability to answer basic questions — then fix what's broken before spending another dollar on ads. — Identify your top 3 referral sources and arrange a private dinner around them. Show up with a one-page branded FAQ they can hand to their clients. — Run a profit margin reality check: if net profit is below 20%, map your top cost line items — labor, rent, marketing — and set a concrete goal to reach 30–40% within the next 12 months. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Shireen Hilal: • Website: https://www.maiorconsultants.com/ • LinkedIn: https://www.linkedin.com/in/shireenhilal/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

July 15, 202633 min

From $2M to $10M: The Exact Blueprint to Scale Your Law Firm in 3 Years — with Krystal Champlin

What if you could DOUBLE your revenue in under 18 months? Get ready, we’re dropping the *exact* blueprint! In this episode, Sasha Berson sits down with Krystal Champlin-Gerage, consultant to 250+ law firms across the U.S. and Canada. Krystal and Sasha expose the leaky bucket that almost *always* drains your law firm revenue (can you guess what it is?), why you must hire B-players over A-players, and a clear $2M to $10M growth roadmap you can steal today. Bonus: Discover why 90% of her most successful clients hired *someone else* to run their firm. Tune in now. 📰 About Krystal Champlin-Gerage: Krystal Champlin-Gerage is the CEO of RJH Consulting and one of the most sought-after law firm consultants in the country. Over the last 15 years, she has worked inside 250+ law firms across the U.S. and Canada (from solo practitioners to multi-million dollar firms) consistently helping them double revenue, plug operational leaks, and build businesses that run without the attorney at the center of everything. She is a Certified Executive Coach, DiSC Trainer, Emotional Intelligence Practitioner, and Six Sigma Lean certified. Her philosophy is simple: great law firms are built, not born. 👉 Sasha and Krystal explore: — The "leaky bucket" problem that is bleeding your law firm dry. — Why solo and small firms are sitting on revenue that's 1-2 years old, and how to go collect it. — The 4-part formula for growing your law firm (planning, processes, people, profit). — The exact $2M to $10M roadmap — leads, intake, client journey, and watching profit margins before scaling. — Why 90% of Krystal's most successful clients hired someone else to run their firm. — The #1 hiring trick: Why B-players are far better than A-players. — Why you *must* hire a business advisor (or two), no matter how experienced you are. 👉 Main Takeaways from the Episode: — Audit your intake today. Call your own firm. Fill out your own contact form. See how long it takes to get a response. — Pull your aging receivables report. If you haven't looked at it recently, you're likely sitting on revenue that's 6, 12, even 24 months old that you can still go collect. — Get an advisor. Not a friend, not a colleague, not another lawyer, but someone who has built businesses, knows numbers, and will tell you the truth. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Krystal Champlin-Gerage: • Website: https://www.rjhconsulting.com/ • LinkedIn: https://www.linkedin.com/in/krystalchamplin/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

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