Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.
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32 recent
May 29, 2026Episode 2122 min
How Google AI Overviews & Meta Ads Are Changing Local SEO in 2026
In this episode of the Google Business Buzz podcast, Henry and Chris break down how the massive rollouts of Google AI Overviews (Gemini) and the surge in Meta Ads are reshaping the local search landscape for small businesses.If you are a business owner wondering why your click-through rates (CTR) are fluctuating or why AI-driven automated campaigns are taking over, this jargon-free guide is exactly what you need. Learn how to optimize your technical SEO, leverage conversational content, and find your ideal clients across both Google and Meta platforms. If you find this video helpful, don't forget to LIKE, SUBSCRIBE, and COMMENT with your thoughts on how AI is impacting your business!Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
April 17, 2026Episode 2021 min
Is Google Killing Your Call Button? Navigating the New SERP & AI Changes
Welcome back to another episode of Google Business Buzz! This week, Henry Heredia and Chris Blake dive into the rapidly changing landscape of Google’s Search Engine Results Pages (SERPs) and how AI is completely transforming the way local businesses get found online.Have you noticed your Google Business Profile (GBP) getting pushed down the page? Or worse, that your direct "Call" buttons are disappearing on mobile? Henry and Chris break down the shocking recent data (including a study showing 4 out of 5 map pack searches now lack a call button) and discuss why Google's ecosystem is shifting heavily toward a "pay-to-play" model with Local Services Ads (LSA).Plus, we explore how AI Overviews (like Gemini and ChatGPT) are pulling data from entirely new places like Facebook, Yelp, and Instagram. If you're a local business owner or a marketing DIYer, this episode is a wake-up call: relying on just one platform is no longer enough. You have to be everywhere.In This Episode, We Cover:00:00 Upgraded setups, new podcast etiquette, and welcoming you back!00:45 The disappearing GBP call buttons and wild changes to Google SERPs.02:25 Desktop vs. Mobile: How AI overviews and LSAs are altering search results.04:50 Why ChatGPT and Gemini make omnichannel marketing (Yelp, Facebook, Instagram) crucial for local SEO.11:00 Why classic Google search is still the undisputed juggernaut, despite the rise of AI.12:40 Social media targeting, hyper-personalized ads, and the truth about your phone "listening" to you.15:40 Website traffic vs. qualified leads: When and how to use retargeting ads.17:50 A recent Small Biz Edge study reveals 80% of Map Pack searches have lost their call buttons.19:00 The rise of conversational, long-tail searches and why you need to adapt.Stay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/LinkedIn: https://www.linkedin.com/company/omg-national/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
March 18, 2026Episode 1922 min
From Eyeballs to Dollar Signs: Marketing Secrets
Unlock the secrets to dominating local search results in 2026. If you're a small business owner facing declining calls, this episode reveals why paid advertising on Google is now essential.Join Henry Heredia and Chris Blake as they explore the radical shifts in the search landscape. Discover strategies to stay ahead, from leveraging AI-enhanced results to mastering local service ads and Google Ads. Learn how targeted PPC campaigns can deliver high-quality leads at a fraction of traditional costs.We share real-world examples and concrete tactics to optimize your campaigns and convert clicks into customers. Whether you're starting out or refining your strategy, this episode equips you with insights to grow your local presence and boost revenue.Don't get left behind—hit play now.Stay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/LinkedIn: https://www.linkedin.com/company/omg-national/#LocalServiceAds#LeadGeneration#SearchMarketing#DigitalMarketing2026#GoogleAdvertising#SmallBusinessOwner#LocalBusiness#BusinessGrowth#MarketingTips#MoreLeadsGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
February 27, 2026Episode 1819 min
Is Google Hiding Your Business? The New Reality of Local Search in 2026
Is your phone ringing less? Has your Google Business Profile vanished?In this episode of Google Business Buzz, hosts Henry Heredia and Christopher Blake dive deep into the chaotic landscape of Google Business Profiles (GBP) in 2026. From the sudden rise in verification loops and suspensions to the controversial removal of the "Call" button on organic results, we uncover exactly what is happening to small businesses.Google is changing the rules. We discuss why the platform is moving toward a "Pay to Play" model, the absolute necessity of Local Services Ads (LSA), and why "beneficial content" is the only way to survive the AI revolution. Whether you are a plumber, a lawyer, or a window tinter, this episode reveals the transparency you need to adopt to stay visible.0:00 - Intro: Welcome to Google Business Buzz0:42 - The Current State of GBP: Suspensions & Verifications2:03 - "Google Doesn't Discriminate": Why Big & Small Biz Get Flagged4:38 - The Struggle with Google Support & Appeals6:40 - The "Pay to Play" Shift: Removal of the Call Button7:58 - Why You Need Local Services Ads (LSA)9:00 - Real Life Example: How Customers Choose (The Window Tint Story)11:35 - The Future of Search: Customer Experience & AI13:00 - Why You Must Be Transparent About Pricing16:05 - Google's AI "Random Checks" & Default Settings17:15 - "SEO Slop" vs. Beneficial Content18:48 - Final Advice: Play by the Rules or Get Left BehindGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
October 13, 2025Episode 1518 min
Google Ads Changed. Are YOU Keeping Up? (Local Service Ads Secrets Unlocked) 🤫
Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.Chapters & Titles0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion0:30 📈 The Evolving Google Ads Landscape1:09 🥊 Increased Competition & Lead Challenges2:34 💰 Pay-to-Play: Sponsored Ads on Google Search3:41 🌐 Beyond Search: Display & Retargeting Explained6:26 💸 Rising Lead Costs & Understanding ROI9:29 ✨ User Experience: Outranking Just Ad Spend12:03 ❤️ Google's Priority: User Experience is Key12:44 🛠️ The Ideal Home Service Product Stack16:14 ✅ Final Advice: Trust, Patience & Smart InvestmentGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
September 5, 2025Episode 1420 min
Google Business Profile Suspended? Why Google is Cracking Down & How to Get Reinstated
Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours.We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight!In this episode, you'll learn:Why Google is cracking down on profiles to improve user trust and fight spam.The common mistakes that get legitimate businesses suspended and how to avoid them.How to navigate frustrating Google Support and communicate effectively.How to properly document your business to prove your legitimacy to Google.Why a verified GBP is more important than ever in the era of AI search.Struggling with a suspension or want to bulletproof your Google Business Profile? We can help.Call our experts for a free consultation at 800-789-4619.Visit our website: https://omgnational.com/contact/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
August 1, 2025Episode 1321 min
Meta Ads SECRET for Small Business 2025 🤫 | Expert Reveals Why Creative is the NEW Targeting!
Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025.Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta's AI uses your authentic content to find your perfect customer, and why simply "feeding the beast" with genuine, in-the-field content can generate thousands of leads for your small business. 🚀This is a must-watch for any business owner looking to master Facebook Ads, Instagram Ads, and understand the future of digital marketing.In this episode, we break down:✔️ The "Golden Age" of Facebook targeting and why it's over.🎯 Why "Creative is the New Targeting" and what that means for your ads.🤖 How to "Feed the Beast" and let Meta's AI do the heavy lifting.📈 The power of authentic, low-effort content to generate massive leads.💡 The surprising connection between your social media activity and your Google ranking.Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
July 1, 2025Episode 1227 min
Is Your Business Ready for AI Marketing? The Future is NOW! 🚀
AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore why having a strong, consistent online presence across your website, Google Business Profile, and social media is more critical than ever to "feed the AI" and attract new customers.If you're a small business owner, this is a must-watch to understand how to adapt, survive, and thrive in the new age of AI-driven marketing! 💡 Want to see how your business can leverage AI marketing?Get a FREE analysis from the experts at OMG National, a Google Premier Partner and Meta Business Partner since 2010.Visit us: https://www.omgnational.com/📲 Connect with us:Facebook: / omgnational LinkedIn: / omg-national #AIMarketing #DigitalMarketing #SmallBusiness #GoogleAds #MetaForBusinessChapters:0:00 🚀 The Time to Jump on AI is NOW!0:29 🎙️ Welcome & Meet the Marketing Experts1:41 📈 The Evolution of Small Business Marketing (And How AI is Changing It)4:25 🌐 From SEO to "Search EVERYWHERE Optimization"5:21 🤯 How Consumers REALLY Use AI to Find Your Business8:38 🤖 The AI Revolution in Google Ads & Meta Ads12:17 🎨 Why "Creative is the New TargetiGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
June 12, 202522 min
Future-Proof Your Business: Websites & AI Search Domination w/ WebWorx
Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before.Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about:🔍 How AI is changing how customers search for your business, making direct website relevance paramount.💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility.📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this.🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots.📊 The direct link between website quality and Google Ads performance in the AI era.Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation.If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you.#GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowthChapters:0:00 Intro: Google Business Buzz0:36 The Shifting Search Landscape & AI Overviews1:31 AI's Impact on Finding Businesses2:45 Search: Becoming a Dialogue with AI4:18 Why Your Website is Critical for AI5:42 Google Prioritizes Websites for AI Results6:27 Explaining Website Importance to Business Owners7:42 The Essential Back-End Code for AI Bots8:22 Google Ads & AI Mode Integration9:00 The Growing Importance of Website SEO for AI11:30 The Future of Ads with AI Search Queries18:20 Why Human Authenticity Trumps AI Content19:34 WebWorx: The Human Touch in Website Creation20:32 AI Tools: Augmenting Human Marketers22:04 Wrap-Up & Call to ActionGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
May 5, 2025Episode 1023 min
Google Local Services Ads: The REVOLUTION in Local Digital Marketing!
Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry.Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing!If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads!#GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia0:00 Introduction: Welcome to the Google Business Buzz0:34 What are Local Services Ads (LSAs)?1:08 Google's Evolution and the Importance of GBP + LSA3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead6:06 Google's Business Strategy: Balancing User Experience and Monetization7:03 The Need for a Dedicated Marketing Team8:08 Google Ads: Balancing User & Advertiser Needs9:40 How LSA Simplifies Lead Tracking & Google's Guarantee14:09 LSA's Top Placement and Mobile Dominance15:00 Comparing LSA to Other Lead Generation Platforms17:47 LSAs: A Game Changer for the Towing Industry21:25 Getting Started with LSAs and Staying Ahead22:50 Conclusion: Be Vigilant and Stay UpdatedGoogle Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com
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