Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

Hosted by Jeremy Young

Business MarketingInterviews guests

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Episodes

154

Latest episode

Jun 2026

Language

EN-GB

About the show

Welcome to "Google Ads Unleashed," the ultimate podcast for anyone who wants to harness the power of Google Ads to boost their online business. Whether you're an agency owner, E-Commerce marketer, or just someone who's interested in digital advertising, this show is for you. In each episode, we'll dive deep into the world of Google Ads, exploring the latest strategies, techniques, and best practices for creating effective ad campaigns that deliver real results. Whether you're a seasoned pro or just getting started, you'll find plenty of valuable insights and actionable tips to take your advertising game to the next level. We also bring in expert guests to share their insights and experiences, so you can learn from the best in the business. Our guests include successful E-Commerce entrepreneurs, marketing professionals, and Google Ads specialists who offer practical tips and advice. With Google Ads constantly evolving, it can be hard to keep up with the latest trends and changes. That's why we're here to help. We break down complex topics into easy-to-understand language and provide actionable advice that you can implement right away. Connect with Jeremy Young on LinkedIn for regular Google Ads updates, or email him on jeremy@younganddigital.marketing

Listen to episodes

60 recent

June 14, 2026Episode 14717 min

Google Ads Automated Discounts Explained: How to Set It Up & Why It Grew Gross Profit by 25%

Send us Fan MailGoogle's automated discounts feature just grew one client's gross profit by 25%, and it's now easier to set up than ever. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what automated discounts are, how Google's AI dynamically adjusts your product prices within a range you control to win more visibility, clicks, and conversions in the shopping auction, and why counterintuitively dropping prices can actually increase profit. Learn step by step how to set it up through Merchant Center, Shopify, or feed tools. If you're running shopping campaigns and haven't explored this feature yet, this episode gives you the full picture, including real results across impressions, clicks, orders, revenue, and gross profit from a live client account.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

June 7, 2026Episode 14612 min

Google Ads Account Hacked: What Happens Next & Exactly How to Recover

Send us Fan MailYour Google Ads account just got hacked, thousands spent in minutes on fraudulent campaigns. Here's exactly what happens next and how to recover. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a real account hack he helped a friend navigate, covering the full Google rollback process step by step, from fraudulent campaign detection and limited account access to campaign restoration, user reinstatement, and how to chase a refund. Learn why you need to take screenshots immediately, why you shouldn't delete fraudulent campaigns prematurely, and what preventative measures, from multi-factor authentication and password managers to cyber crime insurance, should be in place before this ever happens to you. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

May 31, 2026Episode 14515 min

Google Marketing Live 2026 Recap: 7 Announcements That Will Change How You Run Google Ads

Send us Fan MailGoogle just told the world you can't choose keywords anymore - here's what that actually means for your ad account in 2026 and beyond. In this episode of the Google Ads Unleashed Podcast, host Jeremy cuts through the noise from Google Marketing Live 2026, breaking down seven key announcements including AI Max for Shopping, Asset Studio's AI-generated creatives, universal cart infrastructure, demand gen attribution upgrades, and the shift of ads into Gemini's conversational AI search. Learn what's genuinely worth acting on now, what can wait, and why Google's aggressive push into upper-funnel and push marketing is a direct response to Meta threatening to overtake its advertising revenue. If you want to understand where Google Ads is heading and what to prioritise in your account before these changes land, this episode is for you.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

May 24, 2026Episode 14416 min

How to Use Advertorials to Reach Cold Audiences on Google Ads

Send us Fan MailWhen your Google Ads stop scaling, it's usually because you've run out of product-aware traffic, and advertorials are how you fix that. In this episode of the Google Ads Unleashed Podcast, host Jeremy delivers a practical mini playbook on how to use advertorials to bridge the gap between problem-aware cold audiences and your product page, covering everything from domain setup and funnel tools to cross-domain tracking and bid strategy progression. Learn why a separate domain and ad account are non-negotiable, how to structure a comparison advertorial that supplements your bottom-funnel campaigns first, and how to expand into high-volume problem searches once the model is proven. Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

May 17, 2026Episode 14312 min

AI Google Ads Audits: What They Get Right, What They Get Wrong & Why You Still Need a Human

Send us Fan MailAI just audited a Google Ads account with two years of data, and it got every observation right and almost every conclusion wrong. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down a real AI-generated Google Ads audit a client submitted, walking through exactly what the tool caught, what it missed, and why correlating data points without business context leads to dangerously confident but fundamentally flawed conclusions. If you manage Google Ads for yourself or a client, this episode will sharpen how you use AI tools without letting them do your thinking for you.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

May 10, 2026Episode 14217 min

How to Know When to Scale Your Google Ads: A 3-Step Framework for Trusting Your Data

Send us Fan MailOn-platform data doesn't always reflect reality, so how do you actually know when to scale your Google Ads? In this episode of the Google Ads Unleashed Podcast, host Jeremy Young shares a practical three-step framework for making confident budget and scaling decisions, covering post-purchase surveys, first-party tracking and attribution models, and on-platform metrics. Learn why incrementality matters more than reported ROAS, how to choose the right attribution model for your business, and why channels like YouTube and branded search can wildly distort your picture of what's actually driving revenue. If your on-platform numbers and your bottom line never quite seem to match, this episode will change how you interpret your data for good.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

May 3, 2026Episode 14112 min

Competitors Bidding on Your Brand Name: Why It Happens & How to Fight Back

Send us Fan MailSpotted a competitor running ads on your brand name? Here's exactly why it happens and how to shut it down. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down how competitor brand bidding works, from accidental PMax spillover to deliberately crafted conquesting ads. Learn how to use auction insights, bid strategy, and sharp ad copy to outgun competitors and make their clicks painfully expensive, or when to go nuclear and take the fight to their brand terms instead. Whether you're dealing with a friendly rival or a cut-throat competitor, this episode gives you the full playbook to protect your brand and fight back smart.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

April 26, 2026Episode 1407 min

Google Ads Budget Pacing Update: How the New Ad Scheduling Change Could Cost You Thousands

Send us Fan MailGoogle just changed how ad scheduling affects your daily budget, and if you haven't adjusted yet, you could be haemorrhaging thousands. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down the April 22nd Google Ads budget pacing update and exactly what it means for advertisers running ad schedules, from Monday-to-Friday B2B campaigns to weekend-only or single-day setups. The change means your daily budget is now spread across 30.4 days regardless of how many days your ads actually run — so if you're budget-limited and using ad scheduling, your monthly spend could spike significantly without you ever touching a setting.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

April 19, 2026Episode 13912 min

Google Local Services Ads Explained: What They Are, How They Work & How to Get Started

Send us Fan MailGoogle Local Services Ads are one of the most underused tools in paid search - and they could flood your pipeline overnight. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down exactly what Local Services Ads are, who they're for, and how they differ from traditional PPC — including the pay-per-lead model, lead verification, and how Google rewards businesses that hustle their leads. Learn how to get set up step by step, from linking your Google Business Profile and submitting your licence, to choosing service areas wisely and optimising your target cost per lead over time. Whether you're a local service business owner or a practitioner looking to expand your offering, this episode gives you everything you need to hit the ground running.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

April 12, 2026Episode 13812 min

Why You Can't See Your Own Google Ads (And Why It Doesn't Matter)

Send us Fan MailCan't see your own Google Ads? Don't panic — but also, stop searching for them. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down every reason your ads might not be showing, from budget exhaustion and ad scheduling to geo-targeting, device bid adjustments, and auction dynamics.More importantly, learn why obsessively searching for your own ads is actively damaging your performance, and what account metrics you should actually be trusting instead. If you manage Google Ads for yourself or a client, this episode will save you time, protect your quality score, and shift your focus to what really matters.Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching