Good Marketing, Good Business

Hosted by Shannon Stone

Business Marketing Education

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Episodes

Latest episode

May 2026

Language

EN-AU

About the show

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Listen to episodes

60 recent

May 24, 2026Episode 9530 min

095: Sales Right Under Your Nose

Click here to reply to the show!"More leads? Yes please. But first - are you losing the ones you already have?"For an established business like yours where you’ve already worked with hundreds of clients, there are so many levers available to you right now. In this episode I'm walking you through seven real situations where sales are slipping through the cracks of service-based businesses - and what to do about each one. By listening [and taking notes], you’ll learn:The micro-moments happening right now in your business where sales existHow to ensure future leads convert at a higher rate, making more out of your marketingHow to stop losing the leads you already haveInstead of throwing more marketing at a leaky bucket, let me show you how to make the right intentional shifts - from the inside out. Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

May 10, 2026Episode 9430 min

094: Your Business Doesn’t Need a Pivot, It Needs Your Attention

Click here to reply to the show!“Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change.By listening [and taking notes], you’ll learn:How small misalignments end up creating big problems and how to course correctThe levers you can focus on to bring more success to your businessThe truth about the difficulties of businessInstead of throwing the baby out with the bathwater, let me show you how to make the right intentional shifts in your business. Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

April 26, 2026Episode 9340 min

093: From Referrals To Generating Your Own Leads And Clients

Click here to reply to the show!Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in.By listening [and taking notes], you’ll learn:How to identify what drives your inbound referralsWhy we don’t want to abandon referrals, but instead couple them with new strategiesThe mindset shift required when trying new marketing methodsMy chosen five ways to start generating leads beyond referralsWe don’t want to leave your growth to chance - let’s combine something great, with something proactive.Mentioned in this epiosde:Episode 83: Established Businesses, These Strategies Are For You - listen hereEnjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

April 12, 2026Episode 9236 min

092: Marketing That Suits You

Click here to reply to the show!If your marketing leaves you feeling drained, uninspired, confused, or pointless, that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread?There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their marketing to someone else, dismissing an entire career that could be their greatest strategy.In this episode, you'll discover:How to find a marketing approach that was made for *you*Why we need to stop following industry blueprints that work for one but not the otherFour marketing archetypes — The Connector, The Teacher, The Talker, The Doer - and how to identify yoursHow to build a major/minor marketing plan so your energy goes where it actually convertsBecause a strategy you hate is a strategy you'll abandon, again.Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

March 29, 2026Episode 9130 min

091: The Sales Creation Skill No One Talks About

Click here to reply to the show!You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients.In this episode, you'll discover:The three parts of the Sales Triangle and why most people are missing oneThe benefit of a raw, unpackaged willingness to just go and get salesWhat "sales mode" actually feels like and how to get into itHow strategy can kill the vibe - and what to do insteadIf you've had a tough month and you just want to refill your pipeline, this episode is for you. It will give you permission to approach sales without the overthinking that kills momentum.Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

March 9, 2026Episode 9033 min

090: Use The 4 Minute Mile For Business

Click here to reply to the show!The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.But many of these limits exist simply because people believe they do.In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens.As you listen, you’ll learn:How to apply the four-minute mile mindset in businessThe danger of blindly following metrics, systems, and industry normsHow to shift your team to being more results-driven instead of hours-drivenIf you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you.Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

February 15, 2026Episode 8930 min

089: Thinking Work Vs. Doing Work

Click here to reply to the show!Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself?You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other tasks that suddenly feel urgent in order to complete the original task.This isn’t a discipline problem. It’s a mode problem.In this episode, I break down:The difference between thinking work, translating work, and doing workWhy action without clarity creates more noise (not more results)How to increase ROI by giving the right type of attention to the task in front of youA simple process to help you move from stuck → clear → complete, faster and with more impactIf you’re an established service-based business owner who feels capable but scattered… this will help.Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

February 1, 2026Episode 8832 min

088: Three Types of Seasons Your Business Could Have This Year

Click here to reply to the show!Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course.By listening [and taking notes], you’ll learn:How to grow your business in multiple ways, not just by focusing on revenueHow different ‘seasons’ operate and why this is a great thingThings to look out for depending what season you’re inEnjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

December 14, 2025Episode 8714 min

087: The Business Owner's Wheel of Life

Click here to reply to the show!Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what you've built.So I created one specifically for business owners. We'll start the exercise together in this episode, and you can download the full PDF to complete it yourself.By listening [and taking notes], you’ll learn:Why the traditional wheel of life doesn't work for business ownersThe specific areas you need to assess in YOUR businessHow this exercise reveals what's really working (and what's not)Why you should do this BEFORE setting your 2026 goalsIf you want your business to bring you profit, peace and fulfilment, not just look good on paper, this episode is for you.Enjoy!For your Complimentary Consultation click here or visit: shannonstone.com.au/consultLet's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.

November 30, 2025Episode 8620 min

086: Let’s Pause. What Business Do You Actually Want?

Click here to reply to the show!In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create your business and everything that follows into something that serves you so much better. By listening [and taking notes], you’ll learn:Why this is critical to ask ahead of any business decisionsHow line in the sand moments can solidify great changes Why it’s ok to not know what you wantEven if you can’t change everything in your business right this instant, this episode will help you create a vision for an evolving business that will bring you greater fulfilment.Enjoy!Let's Connect on LinkedIn!If you’d like to work together, book your Complimentary Consultation here.