Good Business

Hosted by Illana Burk: Business and Leadership Coach

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Nov 2024

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About the show

Hosted by Illana Burk who has 20 years experience guiding hundreds of entrepreneurial clients in creating profitable, ethically-driven, sustainable businesses based on their life’s work. Good Business is here to teach you how to do great work, make great money, and make a positive impact without feeling like you need a shower afterwards.

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November 6, 2024Episode 749 min

What's your bread and butter? | GB74

In this episode of the Good Business Podcast, host Illana Burk delves into the concept of 'bread and butter' offers—the reliable and consistent products or services that sustain your business. She shares her personal journey from web design to partnership coaching, highlighting the importance of these core offerings and their role in creating a stable and meaningful business foundation. Illana also reflects on the significance of simplicity and sustainability over scalability, and how evolving your main offerings can lead to continued growth and success. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

October 22, 2024Episode 7327 min

Time to pivot? Oof. I know. | GB73

In this episode, host Illana Burk discusses implementing strategic pivots within your business. Catering to solopreneurs and small business owners, Illana explores how to recognize the need for significant changes, crystallize your unique value proposition, and align your vision with current market trends. The episode features case studies like Instagram and Netflix, emphasizing the importance of adaptability and data-driven decisions to ensure long-term growth and sustainability. Learn about evaluating core business aspects, gathering customer feedback, and maintaining consistent communication to make your transitions smooth and successful. Transform business challenges into growth opportunities with these expert strategies and tips. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

October 9, 2024Episode 7214 min

How to decide where to put your energy | GB72

In this episode, we’re talking about decision-making. Specifically, how do you decide where to put your energy around self-promotion when resources feel limited and it feels like you need to be everywhere all at once? For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

September 25, 2024Episode 7111 min

The credibility conundrum | GB71

Welcome back to the Good Business Podcast! In this episode, host Illana Burk delves into the concept of credibility—what it is, why it's essential, and how to establish and maintain it, especially in an era rife with misinformation, deepfakes, and AI. The discussion highlights a personal anecdote from TikTok that sparked introspection on her own credibility and digital footprint. She underscores the importance of a strong online presence, both for content creators and business owners, and offers actionable steps for evaluating and enhancing one's professional credibility. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

August 28, 2024Episode 7014 min

The case for enough | GB70

In this episode, Illana Burk challenges the relentless chase for 'more' typically associated with business success. She discusses the pervasive culture of endless growth driven by capitalism and its impact on small business owners and entrepreneurs. Instead, Illana advocates for redefining success by embracing the idea of 'enough,' which involves understanding personal values, making informed decisions, and building a sustainable and fulfilling business. She shares practical steps and personal experiences to illustrate how fundamentally changing one's mindset can lead to a more balanced and rewarding life. Tune in to explore how you can shift your focus from perpetual growth to finding true purpose and satisfaction in your business. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

August 13, 2024Episode 6911 min

Why your offerings should reflect what's best for you | GB69

In this episode of Good Business, business and leadership expert Illana Burk challenges the traditional notion of niching and discusses why your offerings should reflect what's best for you before they reflect what's best for your clients. While finding a niche may seem daunting, crafting offers aligned with your strengths, weaknesses, and preferred working style can create a niche audience that resonates with your unique approach.Burk also explores how this approach enhances your leadership positioning. By prioritizing your well-being and passion, you operate from a place of strength and clarity, setting a powerful example for your clients. This episode emphasizes the importance of promise-keeping and how designing offerings that align with your needs leads to reliable and high-quality service. By establishing trust through well-designed containers and boundaries, you pave the way for high-performing relationships with clients.Tune in to this episode and gain a fresh perspective on shaping your offerings and leading with integrity. Subscribe, share, and leave a review to support Good Business. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

July 30, 2024Episode 6819 min

Working backwards to work forwards | GB68

Are you struggling with traditional productivity methods? In this episode of Good Business, we explore 'Backcasting,' a strategic planning approach that could revolutionize the way you set and achieve goals. Discover how this technique allows you to envision your ideal future and work backwards to create a clear path to success. Why does backcasting often outperform traditional forecasting? How can you apply this method to both personal and business objectives? Learn practical steps to implement backcasting in your life and overcome common challenges. Whether you're an entrepreneur, creative professional, or simply someone looking to boost productivity, this episode offers a fresh perspective on goal-setting that aligns with your natural enthusiasm. Tune in to unlock the power of working backwards to move forwards! For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

July 16, 2024Episode 679 min

Rage, rage against the dying of the light | GB67

Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forever and aren't currently doing.If you haven't joined "Go For The Know," you still absolutely can. You can join anytime. I would love to have you.Here's what we'll cover today:- Defining visibility as I see it.- Why and how most people focus on all the wrong things when it comes to visibility.- A healthy pep talk on why and how you need to decide on what works for you and then actually do it.By the end, you're going to be all revved up, I promise! For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

June 11, 2024Episode 6612 min

Bad Idea Number Four: Everyone can own a business | GB66

This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. The discussion encourages listeners to consider their own risk tolerance and personal responsibilities before pursuing entrepreneurship. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

May 15, 2024Episode 659 min

Why we need to put our best stuff out for free | GB65

In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth. For more details, visit illanaburk.com.Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over.For more of illana around the web:Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk