That Photography Girl

Hosted by Rachel Traxler

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Episodes

193

Latest episode

Jun 2026

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EN-US

About the show

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

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June 16, 2026Episode 23738 min

The Exposure Triangle: A Better Way to Grow Your Photography Business with John Bunn

What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy?In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a business that stands out in a crowded market.John shares why so many photographers struggle to gain traction, not because they're lacking talent, but because they're missing one of the key pieces needed for long-term business growth. Through his Exposure Triangle system, he teaches photographers how to strengthen the three areas that influence visibility, reputation, and opportunities.If you've ever felt like you're doing all the things but still not attracting the clients you want, this conversation will challenge the way you think about growth and help you focus on what actually moves the needle.In This Episode, We Cover:The inspiration behind John's Exposure Triangle frameworkWhy great work alone isn't enough to build a thriving businessHow to create stronger brand recognition in your marketThe connection between visibility and attracting better leadsWhy networking is still one of the most powerful business growth toolsCommon mistakes photographers make when trying to stand outBuilding a brand people remember and referHow to create more opportunities without constantly marketing yourselfThe role community plays in long-term successAbout John BunnJohn Bunn is a photographer, filmmaker, educator, and founder of the Exposure Triangle Mastermind. Through his coaching and education programs, he helps photographers build recognizable brands, attract higher-quality leads, and create sustainable businesses through intentional growth strategies, community, and connection.Connect with JohnWebsite: john-bunn.comExposure Triangle Mastermind: john-bunn.com/exposure-triangleShifting Focus Experience: john-bunn.com/the-shifting-focus-experienceCODE: TPG100 gets you $100 offInstagram: @johnbunn_ / @johnbunnfilmsConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

June 9, 2026Episode 23521 min

I Asked Photographers What Changed Everything in Their Photography Business

Reviews from attending my photography retreat and being in my photography coaching program!In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program.One of the things I love most about these conversations is that they're honest. Just photographers who decided to take the risk on themselves and it PAY OFF!! Throughout this episode, you'll hear how these photographers found clarity in their marketing, improved their client experience, gained confidence in their pricing, and started treating their photography business like a real businessIf you're a photographer looking for photography business tips, wondering how to get more photography clients, or trying to grow a profitable photography business, this episode will give you encouragement and practical insight from photographers who are doing exactly that.Passion to Profit is my coaching program designed to help photographers build profitable, sustainable businesses through marketing, systems, client experience, pricing, and strategy.🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡⁠RachelTraxler.com/applyInterviewed Students:Hannah Ellis https://www.instagram.com/hannahellis.photography/Danielle https://www.instagram.com/raeofsunphotos/ Codee Kamrowski https://www.instagram.com/codeerosephotography/Maddie https://www.instagram.com/spiritedsagephotography/Sarah Farazani https://www.instagram.com/ferrazzaniphotography/ Olivia D'Amato https://www.instagram.com/statelyphotos/ Kaitlin Rose https://www.instagram.com/kaitlinr.photography/🧡Learn more about Passion to Profit: (Make sure to mention you were sent by the podcast for a special bonus) 🧡RachelTraxler.com/apply Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

April 28, 2026Episode 23427 min

How to Create Better Content Faster with Social Templates Co (and Why You’re Overthinking It)

In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.But what makes Social Templates Co different is how tailored it is to our industry.What we talk about in this episode:✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.The magic is in layering your voice, your client stories, and your perspective on top.And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

April 21, 2026Episode 23334 min

My Last Three Wedding Bookings (and Why They Said Yes)

In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients.If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create more of those “it was an easy yes” moments in your own business.The real reasons my last three couples booked meWhat I’m doing before someone even inquires that makes them feel ready to say yesHow my brand and messaging build trust without me having to oversellThe subtle shifts I’ve made that improved my inquiry-to-booking rateWhy your process matters just as much as your photosHow to position yourself so clients stop price shoppingFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

April 7, 2026Episode 23226 min

Live from WPPI: What’s Working Right Now (Funnels, Conversions & Navigating Slow Seasons with Elena S. Blair)

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.Because yes… inquiries might feel slower for some of you.But this conversation is about so much more than that.It’s about understanding how your entire marketing ecosystem works together.And more importantly… how it needs to evolve.We talk about the truth that’s been true for decades:When things feel slow, it doesn’t mean your business is broken.It means things are shifting.And the photographers who are willing to adjust? They’re the ones who keep growing.In this episode, we talk about:Why “low inquiries” is often a signal to refine, not panicThe difference between leads, conversions, and actual bookingsWhat’s working right now in marketing (and what’s not hitting like it used to)How funnels are playing a bigger role in converting clientsWhere ManyChat fits into your strategy (and how to use it intentionally)Looking at your full customer journey from first touchpoint to booked clientWhy relying on old strategies can quietly stall your growthThe importance of adapting your messaging and offers to today’s buyerThe real conversation around injuries, capacity, and navigating seasons when life impacts businessThis episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.Because success isn’t about chasing one tactic…It’s about understanding how everything works together and being willing to evolve as it changes.If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.Follow Elena S Blair on InstagramFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month free https://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching https://racheltraxler.com/apply 🌞 Resources https://racheltraxler.com/shop

March 31, 2026Episode 23021 min

The April Playbook: What to Do When You’re Booked… and When You’re Not

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.What We Cover:Why April is a momentum month (and why what you do now affects summer + fall bookings)The biggest mistake photographers make once they start getting bookedWhat to focus on if you are booking (hint: don’t disappear)What to do if you’re not booking yet and starting to panicThe difference between short-term wins and long-term visibilitySimple ways to stay top of mind without burning outHow to keep your marketing working for you (even when you’re busy)Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

March 24, 2026Episode 23021 min

What I Learned at WPPI

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Email List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

March 17, 2026Episode 22933 min

Website Mistakes That Are Quietly Costing You Bookings with Quicksite Design

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.We talk about the simple changes that can make a big difference in how your website converts. Things like your homepage messaging, the flow of your site, how quickly people can understand what you offer, and whether your website is actually guiding visitors toward booking you.Because your website isn’t just a portfolio. It’s a sales tool working for you 24/7.If you’ve ever felt like your website might be missing something but you can’t quite put your finger on it, this conversation will help you look at it with fresh eyes.In this episode we cover:• The most common website mistakes photographers make• Why a beautiful website doesn’t always mean a converting website• How your homepage messaging impacts whether people keep clicking• Simple ways to guide visitors toward inquiries and bookings• Small website tweaks that can increase conversionsIf your website hasn’t been updated in a while or you’ve been meaning to revisit it, this episode will give you a great place to start.Connect with Quicksite DesignWebsite: https://quicksitedesign.coInstagram: https://www.instagram.com/quicksitedesign/Recommended platformsShowit https://showit.com/r/rachel1 Get 1 month freePass https://success.passgallery.com/platinum-referral Code RACHELTRAXLERAftershoot https://aftershoot.com/friends/?ref=racheltraxler Code RACHELTRAXLERFree Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

March 10, 2026Episode 22816 min

Honoring Women Photographers This International Women’s Day

In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and updates from photographers inside the community who are doing amazing things right now.I’m also recapping my recent experience at WPPI (Wedding & Portrait Photographers International). Being surrounded by photographers from all over the world was such a reminder of how powerful community can be in this industry. Conferences like WPPI always bring fresh perspective, inspiration, and new conversations about where the photography industry is headed.This episode is also sponsored by Aftershoot, a tool many photographers use to streamline their editing workflow. One of the newest updates I’m excited about is that you can now train Aftershoot with just one Lightroom gallery. That means photographers can teach the AI their editing style much faster and start saving time in post-production while still maintaining their personal look.If you’re a photographer looking to grow your business, find community in the industry, and simplify your editing workflow, this episode is for you.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

March 3, 2026Episode 22720 min

Your March Playbook: How Photographers Can Build Momentum & Increase Inquiries in 2026

If photography inquiries feel inconsistent or slower than you want, this episode is your reset.In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.Inside this episode, we cover:How to identify which marketing channels are actually bringing inquiriesWhat messaging is converting your ideal clientsHow to optimize your visibility funnel instead of rebuilding itSimple ways to increase bookings without adding more to your plateIf you want to grow your photography business in 2026, increase inquiries, and create consistent traction, this strategy matters.Momentum isn’t about doing more. It’s about amplifying what already works.Tune in and start building forward instead of starting over.Free Resources from me I Mentioned: https://racheltraxler.com/shop 💛 Sponsor Love: Passion to Profit Coaching ProgramThis episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply 💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop