Going Forward

Hosted by Eric Elliott

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130

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Jun 2026

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About the show

Introducing “Going Forward,” formerly known as “The AdCast” with Eric Elliott, the podcast that uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference.

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June 10, 2026Episode 11841 min

Why Growth Can Break a Law Firm with Brooke Lively | Going Forward 118, Part 1

In this eye-opening episode 118, Part 1 of Going Forward, host Eric Elliott sits down with Brooke Lively, Founder of Scaling Law, for the first half of a two-part conversation on what it really takes to build a healthier, more profitable law firm. In Part 1, Brooke & Eric unpack a hard truth many law firm owners eventually face: growth is not always the same as health.Brooke has spent years helping law firms become more profitable, systemized, and scalable through financial strategy, fractional CFO work and EOS implementation. In this first part of the conversation, she & Eric dive into the pressures facing personal injury firms today, from rising client acquisition costs to private equity, case volume, cash flow & the temptation to chase more leads before fixing what is happening inside the firm.Together, they explore why “more cases” can actually create more problems when a firm does not have the cash, staff, systems, or litigation capacity to work those cases well. Brooke explains why contingency firms have to think carefully about the cost of carrying cases for months before getting paid, and why growth can become dangerous when it is not balanced with cash.Eric and Brooke also discuss the difference between a busy law firm owner and one who is actually building enterprise value. From vision and people to data, process, and traction, Brooke breaks down how EOS helps firms stop spinning in circles and start rowing in the same direction.Topics include: why growth can become dangerous for PI firms; how rising client acquisition costs impact profitability; why leads do not cure all; the relationship between case volume, cash flow & staffing; why insurance companies know which firms will litigate; signs a law firm has outgrown the way it is being managed; six key components of EOS; why law firms need vision, data & process to scale responsibly.In Part 2, we continue with a deeper look at intake, conversion rates, cash flow, owner dependency & more.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Brooke Lively:Website: https://brookelively.com/Scaling Law: https://www.scalinglaw.com/LinkedIn: https://www.linkedin.com/in/brookelively/Instagram: https://www.instagram.com/scaling_law/Facebook: https://www.facebook.com/scalinglawYouTube: https://www.youtube.com/@ScalingLawSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations & propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television & digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling & operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design & development, brand strategy & premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

May 27, 2026Episode 11759 min

Serve the World Unselfishly and Profit with Ezra Firestone | Going Forward 117

In this powerful episode 117 of Going Forward, host Eric Elliott sits down with entrepreneur, ecommerce strategist, educator, and founder Ezra Firestone for a conversation that has been in the making since Eric first met Ezra in person in 2024.Known for building and leading brands like Smart Marketer, BOOM, Zipify Apps, and other ecommerce ventures, Ezra brings a conversation that goes far beyond ecommerce tactics. Together, Eric and Ezra explore what it really means to build something valuable without losing sight of your life, your people, or your purpose.From growing up on a hippie commune to building multiple successful companies, Ezra shares how his early relationship with money shaped his view of entrepreneurship. He explains why money can buy comfort but not fulfillment, why service should sit at the center of business, and how his guiding philosophy, “serve the world unselfishly and profit,” has shaped the way he builds.Ezra opens up about the lessons he learned from losing money on a failed software product, why founders often become the bottleneck inside their own companies, and how one day a week of high-level thinking can change the way a business grows. They also dive deep into modern marketing: why the best product does not always win, why the best promise often does, how social proof and manufacturing transparency build trust, and why brands need to understand the real motivations of the people they serve.Topics include: building a business around service; why money does not create fulfillment; lessons from ecommerce, software, and education; how founders become bottlenecks; the power of delegation and team autonomy; why profitability matters more than vanity growth; what makes customers trust a brand; the role of social proof in modern marketing; how to make a better promise; and what it means to go forward by enjoying what you already have.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Ezra Firestone:Website: https://loverunnethover.com/Instagram: https://www.instagram.com/ezrafirestone/LinkedIn: https://www.linkedin.com/in/ezrafirestone/Facebook: https://www.facebook.com/MeetEzra/Smart Marketer: https://smartmarketer.com/Zipify Apps: https://zipify.com/BOOM: https://boombeauty.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

May 13, 2026Episode 11625 min

Budget, Media, and Message: Eric Elliott and Chris Dreyer on Smarter Law Firm Growth | Going Forward 116

In this special episode 116 of Going Forward, we’re turning the microphone around. This episode is a re-release of Eric Elliott’s recent appearance on Personal Injury Mastermind with host Chris Dreyer, a conversation we found so valuable that we wanted to share it directly with the Going Forward audience.Eric, Founder of VIP Marketing and Craft Creative, joins Chris to unpack what law firms often misunderstand about growth, marketing, and what it actually takes to compete in a crowded personal injury market. Rather than focusing on quick tactics or chasing the newest platform, Eric brings the conversation back to the fundamentals: budget, media, and message.Together, Eric and Chris discuss why stronger marketing rarely comes from simply spending more money. They explore how law firms can better align their advertising strategy with their goals, how digital campaigns can be used to test messaging before scaling into larger media investments, and why intake systems play such a critical role in whether marketing turns into signed cases.Eric also shares his perspective on the difference between a traditional marketing funnel and a true referral flywheel. For firms that want long-term growth, the goal is not just to generate leads. It is to create a better client experience, build trust in the community, and make real “community deposits” that compound over time.Topics include: budget, media, and message alignment; why more leads do not always mean more cases; how intake can quietly make or break marketing performance; using Meta ads and digital campaigns to test messaging; understanding the math behind law firm growth; building a sustainable referral flywheel; and why community trust is one of the most powerful advantages a law firm can create.This episode is a grounded reminder that sustainable growth is not built on guesswork. It is built through alignment, accountability, and a marketing strategy that holds up after the phone starts ringing.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Chris Dreyer:Chris Dreyer Website: https://chrisdreyer.co/Chris Dreyer Instagram: https://www.instagram.com/chrisdreyerco/?hl=enRankings.io Website: https://rankings.io/Personal Injury Mastermind (PIM): https://www.youtube.com/@pim_orgAvailable Books on Amazon: https://www.amazon.co.uk/stores/Chris-Dreyer/author/B008AZZ4F8?ref=ap_rdr&shoppingPortalEnabled=trueSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, dedicated to helping law firms build stronger brands & sustainable growth strategies. With a background in radio, TV & digital media, he works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design & development, brand strategy & premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services & expertise. For more information, visit vipmarketing.com.

March 18, 2026Episode 11445 min

From Athlete to Advocate: Amber Hall on Competing Without a Big Marketing Budget | Going Forward 114

In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about the realities of starting from the ground up, overcoming doubt, and learning that success begins with belief before strategy.Together, they dive into the intersection of law, business, and personal branding, unpacking how authenticity can outperform even the biggest marketing budgets. Amber also shares how her identity, discipline, and commitment to serving others have shaped a brand that connects deeply with clients and continues to grow.Topics include: building a law firm from scratch; the mindset required to win in business and life; how authenticity drives modern marketing; lessons from athletics that translate to entrepreneurship; empowering others through leadership and example; and why believing in yourself is the ultimate competitive edge.This episode is a powerful reminder that you don’t need unlimited resources to succeed; you need clarity, conviction, and the courage to show up as yourself.Connect w/ Eric Elliott:Website: ⁠⁠⁠⁠https://ericelliott.com/Facebook: ⁠⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/Instagram: ⁠⁠https://www.instagram.com/ericmelliott/Twitter: ⁠⁠https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Amber Hall:Website: https://www.amberhalllaw.com/LinkedIn: https://www.linkedin.com/in/ambernhall/Facebook: https://www.facebook.com/AmberHallLawInstagram: https://www.instagram.com/attorneyamberhall/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our Website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.

January 21, 2026Episode 1131 hr 0 min

Why Empathy Still Wins in a World Fueled by AI with Jason Myers | Going Forward 113

In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company’s reputation.Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn’t a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone’s life.They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Jason Myers: Website: https://legalconversioncenter.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

December 31, 202538 min

Conversations That Moved Us Forward in 2025: Best of the Going Forward Podcast

Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we’ve gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we’ll be carrying into what comes next in 2026.Connect w/ Eric Elliott:Website: ⁠https://ericelliott.com/⁠⁠⁠⁠LinkedIn: ⁠https://www.linkedin.com/in/eric-elliott-45704745/⁠Instagram: ⁠https://www.instagram.com/ericmelliott/⁠Twitter: ⁠https://x.com/ericmelliott⁠Linktree: ⁠https://linktr.ee/ericmelliott⁠Email: ⁠Eric@EricElliott.com⁠Text: ⁠843-279-5843⁠Supercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by ⁠Clutch.co⁠. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

October 21, 2025Episode 11247 min

Confusion Costs, Confidence Leads: Financial Clarity for Entrepreneurs | Going Forward 112

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren’t required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn’t stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you’re early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

August 26, 2025Episode 11145 min

Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football | Going Forward 111 Part 2

In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of strength through writing, spoken word, and mentorship.In this episode, Marcus shares how he found peace and contentment after the spotlight, why true mastery extends beyond athletics, and the importance of nurturing both mind and spirit in the face of change. He opens up about moving across the country to challenge himself, discovering creativity as a form of healing, and embracing the role of guiding younger athletes through the pressures of fame, money, and expectation.Together, Marcus and Eric explore the meaning of significance, the courage to evolve, and why success is measured not only by achievements but by impact and authenticity. Whether you’re navigating a transition, searching for your next chapter, or striving to live with more intention, Marcus’ reflections offer a powerful reminder that growth is an ongoing journey.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Marcus Lattimore:Instagram: https://www.instagram.com/marcuslattimore_/ X (Twitter): https://x.com/MarcusLattimore Book: Scream My Name – Available on AmazonSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

August 12, 2025Episode 11142 min

Mind Over Matter: Marcus Lattimore’s Mental Resilience After Football | Going Forward 111 Part 1

In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life’s most challenging moments became the foundation for his most significant growth.In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to life today. He reflects on overcoming obstacles, pushing through pain, and embracing the power of words to transform his journey. Together, Marcus and Eric dive into the mindset shifts that have helped Marcus navigate both personal and professional hurdles. Marcus shares his perspective on true strength, how it comes from facing adversity head-on, not from avoiding it, and the importance of staying true to yourself even when life changes course unexpectedly.This conversation is packed with lessons on perseverance, authenticity, and the ongoing journey of self-discovery. Whether you’re in a transition phase or looking for inspiration to overcome life’s challenges, Marcus’ story will leave you with powerful takeaways for embracing your own journey forward. Listen now to hear Marcus’ powerful reflections and stay tuned for part 2, where we’ll dive even deeper into his philosophy on life and success.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Marcus Lattimore: Instagram: @marcuslattimore_Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

July 22, 2025Episode 11053 min

Leveraging Legal Tech to Scale Your Law Firm with Joshua Lenon | Going Forward 110

In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.Together, they discuss key insights from Clio's 2024 Legal Trends Report, including how client expectations are shifting, the growing importance of hybrid work models, and the crucial role of technology in driving firm growth. Joshua also offers valuable advice on how law firms, especially solo and small practices, can adopt tech tools to streamline operations, improve client experiences, and future-proof their businesses.Joshua and Eric explore how AI, flat fee structures, and embracing digital tools are helping law firms scale and thrive in a competitive market. Whether you're already in the legal tech game or just starting to consider the possibilities, this episode provides actionable insights and a clear path forward.Find Clio's 2024 Legal Trends Report here: https://www.clio.com/resources/legal-trends/?sbrc=1baebsju-r60AS7O__6_iYw%3D%3D%24nOYfKTNXI85Q2a8zLaRAJQ%3D%3DConnect w/ Eric Elliott:Website: ⁠⁠⁠https://ericelliott.com/⁠⁠⁠Facebook: ⁠⁠⁠https://www.facebook.com/ericelliottspeakerLinkedIn: ⁠⁠⁠https://www.linkedin.com/in/eric-elliott-45704745/YouTube: ⁠https://www.youtube.com/channel/UCWODgA7XWf8f4VK-DfuAy2gInstagram: ⁠⁠⁠https://www.instagram.com/ericmelliott/?hl=enTwitter: ⁠⁠https://x.com/ericmelliottEmail: ⁠Eric@EricElliott.com⁠Text: ⁠843-279-5843⁠⁠Connect w/ Joshua Lenon:LinkedIn: https://www.linkedin.com/in/joshualenon/BlueSky: https://bsky.app/profile/joshualenon.bsky.socialSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.