Cultural Intelligence Series - Why great products get lost in global markets
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and why the biggest mistake teams are making right now has nothing to do with budget or bandwidth. It's about the story. As a "Builder PMM" who turns complex capabilities into clear positioning, Erin knows that business needs rarely change across markets. What changes is the trigger; the legislation, the culture, the pressure a customer is feeling. And if your story doesn't reflect that, you're not just missing an opportunity. You could be pushing people away without realizing it. Erin brings this to life through her own experience as an American living in the UK, a near-miss campaign launch in Germany, and why one country rarely equals one version. Her closing definition of Cultural Intelligence is worth the listen alone.