There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain...let’s tell the world.
Last Episode Date: 7 June 2024
Total Episodes: 100
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time...
No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and yo...
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growi...
There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovat...
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that ...
What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have...
When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and ca...
Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time aro...
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly...
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears...
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