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Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Giraffes Don't Eat Steak - for curious marketers who zig when others zag!

Hosted by Erica Mackay and Alex Bilney

BusinessMarketing
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Episodes

109

Latest episode

Nov 2025

Language

EN-US

About the show

This is the Giraffes Don't Eat Steak podcast, a show that brings you marketing stories, tips, hints, and much more. A treat for those who want to succeed in business or marketers who just want to learn.

Listen to episodes

60 recent
November 12, 202553 min

Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108

Stay on the Bus: Why Persistence Matters in Business and Storytelling - Ep.108.Join Erica Mackay and Alex Bilney as they welcome Chris Grimes to the Giraffes Don't Eat Steak podcast. Chris is a facilitator, coach, podcaster and self-described "motivational comedian" who has mastered the art of drawing powerful stories from people through his unique storytelling framework. In this episode, Chris shares his journey from acting to becoming a professional story curator, and reveals how his Legacy Life Reflections project helps people preserve their most precious stories and voices for future generations.Whether you're a marketer looking to harness the power of authentic storytelling, a business owner seeking to differentiate yourself, or someone interested in preserving family histories, this episode delivers profound insights on the value of personal narratives and how to uncover them.Chapters00:00 - Introduction to Chris Grimes and his background03:05 - The importance of storytelling in business and marketing06:42 - How to draw authentic stories from reluctant storytellers13:10 - The legacy life reflections concept: recording stories for posterity19:03 - The Helsinki Bus Garage allegory: staying on your path24:30 - The power of finding your "operator word" in marketing33:15 - Be more hummingbird: standing out in a noisy marketing world38:22 - Personal brand differentiation through authentic storytelling43:05 - How storytelling helps businesses connect with the right audience47:15 - Closing thoughts and where to find Chris onlineThis episode is packed with marketing gold for business owners who want to leverage the power of storytelling to connect with their ideal clients. Chris reveals how finding your unique "operator word" can dramatically transform how people perceive your business, and why "staying on the bus" is essential for long-term success.Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

November 5, 202552 min

Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107

Mastering Zoom: Expert Tips on Virtual Backgrounds, Breakout Rooms, and Hidden Features Ep. 107Join hosts Erica Mackay and Alex Bilney as they interview John Drinkwater, aka "Lord Zoom," to uncover game-changing Zoom features and techniques that most users don't know about. From mastering breakout rooms to creating professional-looking presentations, this episode is packed with practical tips for anyone who regularly uses Zoom for meetings, presentations or networking.John shares his journey of becoming "Lord Zoom" during the pandemic, explains the most underutilised Zoom features, and provides expert guidance on everything from proper lighting techniques to branding your Zoom presence. Whether you're a casual user or rely on Zoom daily for your business, this episode will transform how you approach virtual meetings.Chapters00:00:00 Introduction and Welcome00:05:05 How John Became "Lord Zoom" During COVID00:12:05 Zoom's Organisation and New Features00:14:30 John's Favourite Zoom Features Revealed00:20:42 The Power of Unmuting Participants00:25:20 Different Ways to Share Your Screen00:29:05 The Rise of Breakout Rooms00:36:20 How to Structure Effective Breakout Rooms00:43:20 Virtual Backgrounds: John's Expert Opinion00:45:15 Lighting Tips for Professional Appearances00:49:15 How to Brand Your Zoom Presence00:54:00 Where to Find John "Lord Zoom" Online#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

October 29, 202550 min

Building Successful Memberships: Strategies for Recurring Revenue with Nathalie Doremieux - Ep. 106

Building Successful Memberships: Strategies for Recurring Revenue with Nathalie Doremieux - Ep. 106.In this insightful episode of the Giraffes Don't Eat Steak Podcast, hosts Erica Mackay and Alex Bilney welcome Nathalie Doremieux, co-founder of The Membership Lab and Podcast Leadflow. With 20 years of business experience, Nathalie shares her expertise on creating successful membership models that generate reliable recurring income.The conversation explores why memberships work, how to identify if your business idea suits a membership model, and strategies for creating value that keeps members engaged long-term. Nathalie emphasises that successful memberships solve recurring problems with recurring solutions, but not all business ideas are suited to the membership format.Whether you're looking to transition from one-on-one services to a scalable membership or launch an entirely new offering, this episode provides actionable insights to help you build a thriving membership community that delivers both value to members and sustainable income for your business.Chapters:00:00:00 - Introduction to Nathalie Doremieux00:03:55 - Why Memberships? The Value of Recurring Income00:07:38 - Key Characteristics of Successful Membership Ideas00:12:15 - Examples of Different Membership Models That Work00:19:04 - Co-Creating With Your Audience - The Interest List Method00:28:35 - Community vs. Content: What Makes Members Stay00:33:56 - Strategic Positioning: Frontend vs. Backend Memberships00:39:38 - Pricing Models and Creating Exclusive Access00:44:22 - Three Essential Tips for Starting a Membership00:53:02 - Final Thoughts and How to Connect With Nathalie#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcastConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

October 22, 202549 min

How Your Team's Emotions Impact Customer Experience with Sarah Dena - Ep. 105

How Your Team's Emotions Impact Customer Experience with Sarah Dena - Ep. 105In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome Sarah Dena, Managing Director of New Wave Learning and founder of The Cultivators. Sarah introduces us to the Emotional Culture Deck, a powerful tool for understanding and leveraging emotions in the workplace.Sarah explains how emotions drive behaviour and why developing emotional literacy is essential for both internal team dynamics and external client relationships. She shares insights on positioning emotions as valuable data points, especially when working with analytical professionals who might initially resist conversations about feelings.The discussion explores the growing importance of human skills in an AI-dominated world, how workplace culture impacts customer experience, and the crucial difference between emotional intelligence and emotional confidence. Sarah also shares personal stories about transformative leadership and how emotional awareness can make or break business relationships.Chapters00:00 Introduction to Sarah Dena02:20 New Wave Learning & Emotional Culture Deck05:52 Human Skills in the Age of AI07:56 The Connection Between Feelings & Behaviour12:31 Emotional Literacy in the Workplace17:37 Client Experience & Emotional Culture23:22 Emotions as Data Points for Businesses27:34 Developing Emotional Confidence35:11 Workplace Culture & Leadership Impact42:37 Emotions in Marketing & Customer Experience47:15 Final Thoughts & How to Connect.#marketing #entrepreneurship #business #businessadvice #businesssuccess #howtobesuccessful #marketingstrategy #businessdevelopment #entrepreneurmindset #howtostartabusiness #socialmedia #onlinemarketing #digitalmarketing #marketingagency #businesstips Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

October 15, 202546 min

Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104

Why Your Business Needs a Nearbound Strategy: Referral Marketing Secrets Revealed with Dave Plunkett - Ep. 104.In this insightful episode of the Giraffes Don't Eat Steak podcast, hosts Erica and Alex welcome Dave Plunkett, a Nearbound Specialist who shares his expertise on transforming word-of-mouth marketing into a deliberate, strategic channel for business growth.Dave explains the concept of "Nearbound" marketing - leveraging trusted human connections to generate referrals in an authentic yet intentional way. He discusses why referrals, despite being the oldest and often most effective form of marketing, don't get the strategic attention they deserve in most businesses.Key topics include:- How to make referrals easy for your clients- The importance of specificity when asking for referrals- Identifying the perfect "wow moments" to request referrals- Navigating difficult referral situations and industries- Practical advice for marketers uncomfortable with asking for referralsIf you're looking to elevate your referral strategy from chance encounters to a systematic growth channel, this episode provides actionable insights from one of the leading experts in the field.Chapters00:00 - Welcome and Introduction01:13 - Dave Introduces Nearbound Marketing03:07 - The Strategic Value of Referrals06:15 - Making Referrals Easy for Clients10:33 - The Power of Specificity in Referrals22:40 - Finding the Right Timing for Referrals27:50 - Insurance Industry Referral Challenges31:57 - Handling Sensitive Referral Situations36:38 - Dealing with Clients Who Won't Refer40:24 - Advice for Marketers Uncomfortable with Asking44:19 - Where to Find Dave Plunkett44:52 - Final Thoughts and TakeawaysConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

October 8, 202537 min

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103Discover how B Corp certification is transforming businesses with Martin Knowles  from Sales Untangled. Learn practical sustainability strategies that go beyond greenwashing to create meaningful impact.Want to make your business more sustainable but don't know where to start? Listen now to get actionable insights from a certified B Corp expert!Chapters00:00 Welcome to the podcast with Martin Knowles02:01 What is a certified B Corp?04:57 Practical examples of B Corp certification07:33 Focus on materiality in sustainability10:30 Business travel impact on carbon footprint12:49 Client perception of B Corp companies16:40 Balancing business needs with sustainability20:49 Beyond gimmicks: meaningful sustainability25:22 Reconnecting with nature28:54 Where to start on the sustainability journey33:12 Values-driven business approach35:00 Sales Untangled: Martin's B Corp business39:30 Final thoughts on sustainability journeysConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

October 1, 202544 min

The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102

The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome back Mickael Aubard to discuss AI's transformative impact on marketing workflows. Mickael shares how his work at AdManage.ai is saving media buyers hundreds of hours monthly by automating repetitive ad creation tasks.The conversation explores how AI differs from traditional automation tools, with examples of time-saving workflows that preserve personal communication styles. Discover how brands are using AI to mine customer comments for product insights, leading to viral marketing opportunities. The trio also addresses common fears about AI adoption and why embracing this technology as a productivity tool rather than a replacement is crucial for staying competitive.Listen for practical examples of AI applications in marketing, from automated post-meeting summaries to scaling ad campaigns, and learn why creating effective AI prompts might be the next essential human skill in the workplace.Chapters00:00 Introduction to Mickael, our first repeat guest03:02 AI automation vs traditional automation tools05:05 Structuring calls for better AI transcription10:04 Introduction to AdManage.ai and time-saving14:15 Why running multiple ads matters19:20 Mining comments data for marketing insights24:02 Using AI to analyse customer feedback27:19 The camp against AI: fear of the unknown32:19 Technology adoption cycles are accelerating36:58 AI's personal touch: Claude quotes Erica!40:30 The human element remains essential in AI45:12 Final takeaways on embracing AI properlyGuest BioMickael works with AdManage.ai, helping brands save hundreds of hours monthly launching ads in less than a minute on platforms like Meta and TikTok. The company works with over 200 brands including Canva, Bolt, Wise, and Perplexity. Prior to joining AdManage.ai, he gained extensive experience in performance marketing and growth.Resources Mentioned- AdManage.ai - Tool for launching multiple ads quickly across platforms- Fathom - Call recording and transcription tool with new AI search capabilities- ChatGPT - AI assistant for creating customised workflows- Gemini - Google's AI assistant mentioned for prompt creation- Claude - AI assistant that can find patterns in large datasetsConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

September 24, 202549 min

Making Your Clients the Rock Star: B2B Sales Psychology | Giraffes Don't Eat Steak Ep. 101

Making Your Clients the Rock Star: B2B Sales Psychology | Giraffes Don't Eat Steak Ep. 101.Join Erica and Alex as they sit down with Ronald Gall, a veteran of the insurance industry and founder of a cutting-edge AI data transformation company. With over 20 years of experience in B2B sales, Ron shares his insights on reading the room, building lasting business relationships, and turning clients into rock stars within their own organisations.This video shares essential business tips and sales techniques for effective sales prospecting. Enhance your sales skills with these expert-backed sales tips and discover the best sales techniques.In this episode, you'll discover:The psychology behind effective B2B sales messagingHow to read body language and adapt your pitch in real-timeWhy making your client the hero is more powerful than selling featuresThe importance of building personal credibility and leveraging partnershipsHow to create quick wins versus long-term sales cyclesThe art of asking the right questions to uncover real pain pointsWhy solution selling beats product selling every timeBuilding a personal brand that opens doorsRon also discusses his journey from managing 50+ insurance products to focusing on one powerful AI solution, and shares valuable lessons from going bankrupt multiple times as an entrepreneur. Plus, learn about his charity work helping stroke and head injury victims in Soweto.Chapters:0:00 Introduction and Ronald's Background3:30 The Art of Reading the Room8:40 Quick No vs Long Sales Cycles14:20 Focusing on One Solution vs Multiple Products18:00 30-Second Video That Beat Global Companies21:00 Psychology of B2B Sales - Making Clients Rock Stars26:00 Solution Selling vs Product Selling31:40 Establishing Credibility as a Startup37:00 Importance of Not Burning Bridges42:30 LinkedIn for B2B Sales - Pros and Cons46:00 Final Advice and Contact InformationConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

September 17, 202559 min

100 Episodes of Marketing Wisdom: The Most Valuable Lessons We've Learned - Ep. 100

In this special 100th episode, hosts Alex Bilney and Erica Mackay take a journey through their favourite podcast moments. From the essential "Nail in the Foot" marketing theory to the importance of brand storytelling and niche targeting, they unpack the most impactful insights from their first 100 episodes.Key concepts covered include:• The difference between urgent and non-urgent customer pain points• How to leverage your brand's origin story• The critical importance of rapid lead response• Strategic brand development with Bruce McKinnon• The meaning behind the "Giraffes Don't Eat Steak" philosophy• Finding your ideal audience through effective niche marketing00:00 Celebrating 100 Episodes Milestone02:03 Special Episode05:05 Nail in the Foot Theory09:36 Pebble in the Shoe vs Nail in the Foot14:17 Episode 63: The Power of Brand Backstory21:01 Owen Richards on Lead Response Time24:37 Bruce McKinnon on Brand Strategy30:32 The Story Behind "Giraffes Don't Eat Steak"34:37 Finding Your Lions: Niche Marketing39:15 Michael Dodd: Communication and Humour43:27 Looking Forward to the Next 100 EpisodesGiraffesDontEatSteak #MarketingPodcast #MarketingTips #PodcastAnniversary #MarketingStrategy #BrandStrategy #NicheMarketing #LeadGeneration #MarketingAgency #BusinessGrowth #BrandStorytelling #CustomerJourney #PainPoints #EpisodeMilestone #100episodes Connect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcastConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

September 10, 202552 min

Vulnerability in Business Development and Sales: Why Authenticity Beats Scripts Every Time - Ep.99

Vulnerability in Business Development and Sales: Why Authenticity Beats Scripts Every Time - Ep.99In this insightful conversation with business development expert James Slade, discover why showing vulnerability might be your strongest business asset. James shares his journey from selling gym memberships to advising Formula One engineers, revealing the psychology behind successful sales conversations.Learn why most sales scripts fail, how asking the right questions transforms prospects into evangelists and the crucial difference between immediate pain points versus future problems. James also breaks down his recent client successes, from helping veterinary equipment inventors find successors to validating a revolutionary sports league concept.Whether you're in marketing, sales, or running your own business, this episode delivers actionable insights on building genuine connections and avoiding the unforgivable mistake most salespeople make.Chapters02:08 James' Journey from Corporate to Independent05:08 Learning Different Markets in Automotive09:06 Marketing vs Business Development10:53 The Power of Curiosity in Sales13:08 Vulnerability Builds Trust in Business15:42 The Doctor Approach to Consultative Selling21:11 The Nail vs Pebble: Selling to Pain Points24:00 Creating Urgency vs Building Awareness26:54 Smart Marketing: Right Audience, Right Mindset31:40 Client Case: Veterinary Equipment Legacy34:44 Client Case: Growing a Technology Cluster36:53 Client Case: Sports League Feasibility Study42:08 Leadership is a Different Job47:20 The Unforgivable Sales Mistake: Not ListeningConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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