Part I: Proving Our Business Model Works | Building Penta-b
Thank you for being here. Text Geohabari What does it take to turn a technical idea into a technology business serving Africa and the Middle East? A graduation project was the starting point. Twenty-two years later, Haitham Harras is the Founder and CEO of Penta-b. In Part I of The Making Of we sit down with Haitham Harras, Founder & CEO of Penta-b, for the story of how a university project, a life-changing trip to Esri Redlands, and a growing conviction that there was a gap in the market eventually led him to build his own company. From joining Esri's JavaScript API team to learning the business beyond technology, Haitham takes us through the decisions behind Penta-b's early days — building the first product, assembling the team, making the leap from employment, and navigating the moments when everything seemed to fall apart. It's a story about spotting an opportunity, betting on yourself, and learning the hard way what it really takes to build a technology business. CHAPTERS: 00:00:00 - Where It All Began 00:02:42 - Meet Haitham Harras, Founder & CEO of Penta-b 00:07:24 - The Graduation Project That Started It All 00:08:57 - Building a Navigation System on ArcPad 00:10:07 - From Graduation Project to Esri Middle East 00:10:42 - Inside Esri's JavaScript API Team 00:15:16 - Learning More Than Tech: Product, Sales & Business 00:18:50 - Spotting the Gap in the Market 00:20:14 - Leaving Esri to Build Penta-b 00:24:01 - Building the First Penta-b Team 00:28:07 - Penta-B's first product and first pitch 00:36:36 - The Blind Spot That Nearly Broke the Business 38:00 : When $20K/Month Was on the Table







