Garlic Marketing Show

Hosted by Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

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574

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Jul 2026

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About the show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags. Hosted on Acast. See acast.com/privacy for more information.

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60 recent

July 10, 202645 min

Why Knowing What to Do Still Isn't Enough | Nir Eyal, Author of Beyond Belief

Why do people know exactly what they should do but still fail to take action? Nir Eyal, bestselling author of Beyond Belief and one of the leading voices on behavior design, explores why knowledge alone rarely changes behavior. He explains how belief influences motivation, persistence, and decision-making, introducing practical frameworks that help people recognize limiting beliefs, overcome self-imposed barriers, and create lasting change in both business and life. He discusses why persistence matters more than intelligence, how beliefs shape customer behavior as much as personal behavior, and why marketers, leaders, and business owners should focus on building belief instead of simply providing more information or incentives. The conversation also explores the psychology behind motivation, chronic distraction, perception, prayer, and personal transformation, revealing how changing the stories we tell ourselves can reduce unnecessary suffering while creating greater resilience, stronger relationships, and more meaningful results. What You’ll Learn Why belief matters more than motivation The missing link between knowledge and action How limiting beliefs hold people back A simple framework for changing your beliefs Why persistence predicts long-term success How marketers become belief builders The difference between pain and suffering Using daily rituals to create lasting change If you struggle to stay motivated, help clients follow through, or inspire lasting behavior change, you're not alone. This episode explains why belief—not information—is often the missing ingredient. Learn how understanding motivation, perception, and limiting beliefs can improve leadership, marketing, customer success, and personal growth. Learn more about Nir Eyal: Website: https://www.nirandfar.com Link to the book: geni.us/beyondbelief Free belief change guide is here: www.nirandfar.com/beyond-belief-live LinkedIn - https://www.linkedin.com/in/nireyal/ Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

June 29, 202652 min

3 Key Marketing Principles That Built a $150 Million Business with Brian Kurtz of Titans Marketing

Why do so many marketers chase better ads while ignoring the audience that actually drives sales? Brian Kurtz, founder of Titans Marketing and one of the most respected voices in direct response marketing, shares the timeless principles that helped build a $150 million publishing business. From Recency Frequency Monetary Value (RFM) and lifetime value to the famous 40/40/20 rule, Brian explains why understanding your audience has always been more important than writing better copy. He highlights why marketers should focus on getting rich slowly instead of chasing quick wins, why email remains one of the most valuable business assets you can own, and why consistent communication builds stronger customer relationships than any social platform. The conversation explores how AI is changing marketing, where it creates opportunities, where it creates risks, and why human experience, personal stories, and authentic relationships may become even more valuable as AI-generated content becomes increasingly common. What You’ll Learn The 3 marketing principles behind a $150 million business Why RFM still drives customer growth How lifetime value beats quick wins The real power of the 40/40/20 rule Why email lists outperform social media How to build stronger customer relationships Using AI without losing your human voice Why the long game wins in marketing If your business is struggling to generate consistent leads or build lasting customer relationships, this episode explains why audience-first marketing, email ownership, and long-term thinking remain some of the biggest competitive advantages available today. Learn more about Brian Kurtz and Titans Marketing: Website: https://briankurtz.net Get a copy of OverDeliver: https://overdeliverbook.com Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

May 21, 202647 min

Kevin Rogers on Why AI Is Breaking Brand Trust and How Human Stories Fix It

Why is AI making brands sound the same, and why are founder stories becoming more important than ever? Kevin Rogers, founder of Copy Chief, spent years building one of the most respected copywriting communities online before stepping away from the business during the rise of AI-generated content. As more brands rely on AI for messaging and content creation, Kevin argues that businesses are losing the human connection and distinct voice that once made audiences trust them. Kevin shares why he believes founder stories are becoming the new “North Star” for businesses and how personal context now affects how AI platforms like ChatGPT interpret, rank, and recommend brands. He also explains why AI-generated copy often fails the “smell test” with experienced audiences and how overusing AI can quietly erode trust with customers and peers. The conversation also explores why human interviews still uncover stories AI tends to miss and how clear founder messaging may shape AI visibility. What You’ll Learn • Why AI copy is making brands sound the same • How founder stories improve AI search visibility • The “North Star” framework for business storytelling • Why human interviews still outperform AI conversations • The hidden trust problem with AI-generated writing • How ChatGPT decides who becomes an authority • Why consistency matters more in the AI era • The emotional moments AI still cannot recognize If your business is relying on AI-generated content but struggling to stand out, this episode explores why founder-driven storytelling may become one of the biggest advantages in AI search and brand trust. Learn more about Kevin Rogers and the Copy Chief Website: https://copychief.com Email Kevin Rogers directly: kevin@copychief.com Follow Kevin Rogers on Substack: https://officialcopychief.substack.com Listen to Copy Chief Radio: https://copychief.com/podcasts/ Explore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fib Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

May 13, 202626 min

Glenn Milliet’s 3 Communication Techniques That Build Faster Connection With Prospects

Why do some business owners struggle to close conversations even when they have a strong offer? Glenn Milliet, communication and sales coach at Business Communication Expert, believes the problem often starts before the pitch even begins. Instead of leading with products or services, Glenn focuses on emotional connection, communication psychology, and asking better questions to understand what people actually want to change. Glenn shares communication techniques he uses to help business owners connect with prospects naturally without sounding pushy or overly sales-focused. He explains why “selling is the transfer of emotion,” asking “What would you change?” creates better conversations, and why people buy based on emotion instead of price alone. Glenn also breaks down subtle communication techniques, including tone of voice, body language, visual messaging, and the importance of creating a connection before consultation. This conversation explores how communication affects sales, leadership, networking, and client relationships. Glenn also explains why many businesses lose opportunities by focusing too heavily on pitching instead of understanding the emotional problem behind the purchase decision. What You’ll Learn Swelling is the transfer of emotion The question to avoid sales resistance Why do people buy based on emotion instead of price The communication mistakes that weaken client conversations How to build a connection before a consultation Why writing things down increases trust with prospects The role tone of voice plays in authority and confidence Right shoulder and left eye communication techniques If sales conversations feel forced or prospects seem disengaged before decisions are made, this episode breaks down communication techniques designed to improve trust, connection, and client conversations naturally. Learn more about Glenn Milliet and Business Communication Expert: https://businesscommunicationexpert.com/ Book a free 30-minute strategy session with Glenn Milliet: https://businesscommunicationexpert.com/ Call or text Glenn directly: (504) 250-3969 Subscribe for more conversations on communication psychology, sales strategy, business growth, and marketing systems: https://www.youtube.com/@GarlicMarketingShow Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

May 6, 202618 min

Adi Klevit’s HVAC Payment Process That Increased Cash Flow by 50%

Why do growing businesses struggle with cash flow and inefficient systems? Adi Klevit, CEO and Founder of Business Success Consulting Group, works with companies that are already successful but struggling to keep up with growth due to missing or inconsistent systems. Instead of focusing only on more leads or revenue, the focus shifts to documenting, optimizing, and aligning processes so the business can scale without adding chaos Adi shares real examples, including an HVAC company that improved cash flow by collecting payments at the end of each job and a company that reduced onboarding time by up to 75% after documenting and organizing their processes. These examples show how operational changes can directly impact revenue, efficiency, and team performance This conversation explores why many businesses operate without clear systems, how inefficiencies go unnoticed over time, and why documenting processes with the team leads to better adoption and results. It also covers the role of AI in process development and why human strategy is still required to make systems effective. What You’ll Learn How inefficient systems impact cash flow and growth Why documenting processes creates a single source of truth What the HVAC payment example reveals about improving cash flow How small process changes reduce delays and errors Why teams don’t follow processes and how to fix it How to identify bottlenecks and optimize workflows The right way to use AI for documenting and improving processes Why AI cannot replace human strategy in operations How documented systems reduce onboarding time What it takes to scale a business without adding chaos If your business is growing but operations feel disorganized, this episode breaks down how systems create structure, improve cash flow, and make scaling more predictable Learn more from Business Success Consulting Group: https://bizsuccesscg.com Connect with Adi Klevit on LinkedIn: https://www.linkedin.com/in/adiklevit Explore the Process Guru AI tool: https://bizsuccesscg.com Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

May 1, 202639 min

How One Honda Distributor Increased Orders 300% (And Sold Out Inventory) Using “Free” Co-op Dollars

How do distributors find better leads and close deals faster? Tim Rasmussen, Founder of Rivet|MRO, explains why most distributors struggle with lead quality and how data changes that process. By analyzing real customer data and identifying high-value segments, teams can target prospects that are more likely to buy. This approach, often called customer cloning, helps sales teams get into accounts faster, close deals sooner, and increase order size. In some cases, results include a 300% increase in orders and significant sales growth. The episode also covers how clickable catalogs and digital tools support sales and how a consistent social media presence builds credibility. In one case, this led to a $190 million opportunity from a prospect that had been watching over time. This is part two of a two-part series on how distributors can use data, digital tools, and co-op marketing to drive sales growth without increasing spend. What You’ll Learn: Why most distributors struggle to generate high-quality leads How data reveals high-value customer segments What the customer cloning strategy looks like in practice Turning data into targeted campaigns that improve sales performance How better targeting leads to faster deals and larger orders How digital tools like clickable catalogs support sales and e-commerce Why is consistent social media building credibility with decision makers How focused campaigns led to 300% increase in orders and strong sales growth If your sales team is struggling to find the right leads or your outreach is not turning into real opportunities, this episode breaks down how better targeting and a data-driven strategy can improve results. Learn more about Rivet|MRO and co op marketing strategies: https://www.rivetmro.com/ Follow Tim Rasmussen for co op marketing strategy and distributor growth insights LinkedIn: https://www.linkedin.com/in/timrasmussen/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

May 1, 202644 min

How Industrial Distributors Unlocked $125M in Sales Through Co-Op | Rivet|MRO

Why do most industrial distributors leave co-op marketing funds unused? Tim Rasmussen, Founder of Rivet|MRO, explains why co-op marketing funds often go unclaimed in B2B distribution. The process is complex, the rules vary by manufacturer, and most teams do not have the time to manage it. When the funds are used, they are often spent on low-impact tactics that do little to drive sales. The conversation focuses on the gap between marketing and sales for industrial distributors. Without structured systems and tools that support the sales process, B2B marketing efforts often fail to drive measurable sales growth. Tim Rasmussen shares how aligning marketing with how sales teams actually sell leads to stronger performance, including a campaign that resulted in a 57% increase in product sales. This is part one of a two-part series on how distributors can use co-op marketing funds to support sales, improve positioning, and drive growth without increasing marketing spend. The episode breaks down how co-op marketing funds can be used more effectively to build sales enablement tools and improve overall business performance. What You’ll Learn: How co-op marketing funds work and why most distributors ignore them The complexity behind managing co-op across multiple suppliers Why co-op funds often get wasted on low-impact tactics Turning co-op funds into sales tools that support your team Aligning marketing with the sales process to improve results How targeted campaigns led to a 57% increase in sales What makes sales tools effective in real customer conversations If your sales team is struggling to stand out or your marketing efforts are not translating into growth, this episode breaks down how better alignment and strategy can change results. Learn more about Rivet|MRO and co op marketing strategies: https://www.rivetmro.com/ Follow Tim Rasmussen for co op marketing strategy and distributor growth insights LinkedIn: https://www.linkedin.com/in/timrasmussen/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

April 24, 202617 min

David Arato’s Approach to AI Search Where 80% of Legal Queries Start and How Firms Get Picked

Why are law firms losing visibility even when they rank number one on Google? AI search is changing how people find and choose attorneys. With over 80% of legal searches now triggering AI overviews, traditional rankings are getting pushed down the page, and click-through rates are dropping fast. David Arato breaks down what is actually working right now in AI search, and why leads coming from tools like ChatGPT and Claude are converting at a much higher rate. The conversation goes deeper into how the customer journey is changing. Instead of short keyword searches, users are asking layered questions and having longer conversations. By the time they reach a law firm’s website, they are often already decided. You will also hear how David was able to get content ranking in AI results in just hours, what role schema markup plays, and why most law firms are wasting time chasing high-volume keywords instead of focusing on how people actually search today. What You’ll Learn Why AI overviews are replacing traditional search visibility How conversational search is changing client behavior What “conversational content” actually means in practice How schema markup can accelerate AI visibility Why most SEO content is no longer effective How smaller firms can compete without massive budgets If your firm is still relying on traditional SEO rankings, this episode breaks down what is changing and how to adapt your content for AI-driven search Learn more from Lexicon Legal Content https://lexiconlegalcontent.com/ Connect with David Arato LinkedIn: https://www.linkedin.com/in/davidarato Email: David@lexiconlegalcontent.com Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

April 22, 202628 min

Blaire Brown’s Handbag Story That Changed How Brands Signal Value | Visionary Advantages

Does your website look outdated or feel inconsistent with the level of your business? Blaire Brown, Founder and CEO of Visionary Advantages, works with companies that are growing but still struggling with how their brand is perceived. Instead of focusing only on leads and traffic, the focus shifts to how your brand actually looks, feels, and signals value before a conversation even starts. Blaire highlights real examples, including a handbag story that reveals how small visual details change perceived value and a brand that built momentum around something as unexpected as unicorn party supplies. These examples show how branding decisions shape how buyers respond long before they evaluate the offer. This conversation explores what makes a brand feel outdated, why many businesses delay redesign too long, and how missing or poorly used brand guides create inconsistency across websites, packaging, and marketing. What You’ll Learn How to spot an outdated website fast How design details signal value instantly What the handbag story reveals about positioning Why unexpected branding can drive demand When to stop DIY and hire a designer Why a brand guide matters and how it’s used Logo mistakes that make brands look dated How to choose a design team that gets strategy What it takes to redesign a wellness brand If your branding feels disconnected or no longer reflects your business, this episode breaks down where the gap starts and how to approach fixing it. Learn more from Visionary Advantages https://visionaryadvantages.com/ Connect with Blaire Brown https://www.linkedin.com/in/blairebrown Resources: ● Connect with Ian ● Download a Tackle Box! ● Supercharge your marketing and grow your business with video case stories today! ● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

April 16, 202629 min

This Ad Strategy Took a Brand to $200K a Month with Jason Smith of Spotlight Social Advertising

Most ad accounts fail for one simple reason. They treat every customer the same. Jason Smith, Founder of Spotlight Social Advertising, breaks down how proper funnel segmentation changes everything. From top of funnel prospecting to bottom of funnel retargeting, he explains how to structure campaigns based on actual behavior. One of the biggest mistakes he sees is using long lookback windows. If someone has not engaged in 30 days, they are no longer warm. They need to be brought back through the funnel. The conversation also dives into real case studies. Brands like Diamondback Tools and Small Pet Select scaled rapidly using this structure, expanded into Pinterest, and unlocked new revenue without relying on a single platform. This episode shows what actually happens when an ad strategy is built for scale, not just short-term performance. This episode is part two of a two-part series focused on how brands scale paid ads using better measurement, stronger creative, and multi-channel strategy What You’ll Learn: How to structure top, middle, and bottom of funnel campaigns the right way Why 30-day audiences outperform longer lookback windows How to segment 7-day, 14-day, and 30-day retargeting for better results What causes ad performance to drop as you scale spend How Pinterest ads unlock new revenue even for unexpected audiences Why keyword targeting on Pinterest improves ad accuracy How authentic UGC outperforms AI-generated ad creative If your ads stop working as you scale or you are unsure what is actually driving revenue, this episode breaks down where the problem starts Need help reviewing your ad performance or scaling your campaigns? Learn more about Jason Smith and Spotlight Social Advertising: https://www.spotlightsocialadvertising.com/ Follow Jason for paid ads strategy and scaling insights LinkedIn: https://www.linkedin.com/in/jason-smith-spotlight Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.