Ep. #365 -Margins Are Shrinking. Now What? The Dealership Profit Playbook
Sam Dantzler and Tony Gonzalez break down what’s working inside powersports, Harley-Davidson, and marine dealerships—from F&I and service profitability to digital lead conversion, AI, and the challenges of FTC pricing compliance. Get practical strategies to stop losing leads, turn existing customers into repeat buyers, and build a team that sells the entire dealership experience. Before you spend more chasing customers, make sure you’re converting the ones you already have. UPDATE 2027 is back. Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events. Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow. Bring your team and plan to join us for UPDATE 2027.







