Games Growth with Upptic

Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!CHAPTERS00:00 – Opening02:15 – Meet Gamesight!05:45 – Performance vs. Brand Marketing10:44 – Key Performance Marketing Trends19:13 – Twitch & YouTube: Game Marketing Powerhouses26:35 – Reddit: A Rising Star in Game Marketing32:29 – X (Twitter): A Game Marketing Dark Horse39:37 – The Growing Role of Influencers45:35 – Closing♦ Get the full report here.♦ Head to upptic.com for all your game marketing needs!

If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS!CHAPTERS00:00 – Opening00:26 – Why all the hate for agencies?03:05 – Setting proper expectations04:23 – What to look for when choosing an agency06:04 – Why vetting an agency is important07:13 – Vetting data-driven decision making08:16 – Vetting unrealistic promises09:09 – Vetting agency egos and brags11:43 – Agency and product synergy12:47 – 4 key tips for agency vetting13:55 – Closing#Marketing #Agencies #Advertising #UserAcquisition #CreativeContent

2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year! 00:00:00 - Opening 00:01:48 - The Games Industry in 2024 00:19:36 - Biggest UA Trends and Stories 00:43:29 - Authenticity Ruled 2024 Creative 00:58:19 - AI Touches All in Growth Tech 01:22:19 - Closing #Gaming #Marketing #UserAcquisition #Advertising #AI #Tech

In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive! CHAPTERS 00:00 - Opening 00:31 - Soft Launch Overview 02:41 - Tech Test 04:47 - Retention Test 07:32 - Monetization Test 09:37 - Closing #GameDev #GameMarketing #Gaming

Why is AppLovin stock up 900%?! Once a niche player in ad tech, it’s now the talk of the tech industry. Here’s a look at its history, explosive growth, and potential next moves. CHAPTERS 00:00 – Opening 00:37 – 2024's Hottest Company 03:15 – History of AppLovin 07:18 – AppLovin's Recent Success 09:18 – AppLovin's Big Differentiator 10:55 – Adjust Layoffs & Elonification 12:46 – Ad Tech Financial Wordplay 15:13 – Potential Acquisitions 20:19 – Closing #Advertising #Tech #AdTech

The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation, community, and player engagement while showcasing Southeast Asia’s leadership in the space. Upptic’s Jerry Singer and Mateo Arias share their impressions from this groundbreaking event. Don’t miss their insights! CHAPTERS 00:00 – Opening 01:35 – About the GAM3 Awards 02:30 – Event Vibe & Appearance 05:27 – Notable Games & Awards 07:53 – Web3 Insights & Trends 11:11 – Key Takeaways 11:37 – Closing #Web3 #Web3Gaming #Gaming

The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward. Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential. Many thanks to Adjust for allowing us to republish this webinar! CHAPTERS 00:00 – Opening 01:45 – Guest introductions 06:51 – Why care about Web3? 11:43 – UA at the intersection of mobile and Web3 20:01 – Marketing in Web3-native ecosystems 26:05 – Measurement in hybrid ecosystems 32:52 – How do you fight fraud in Web3 gaming? 37:23 – Advice for Web3 devs and Web3-curious 45:12 – Closing #Web3 #Gaming #Marketing #Attribution #UserAcquisition

The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the creative side of games marketing today. Featuring Creative Director Ava Savitsky, Motion Graphics Designer Kade Witten, and Art Director Rachael Herb-Neterer, dive deep into what’s working, what’s fading, and how creative teams can keep pushing the boundaries. CHAPTERS 00:00 – Opening 01:10 – Creative Trends 10:22 – UGC Best Practices 14:37 – AI in Creative Production 19:57 – Importance of Cross-Team Collaboration 29:21 – Balancing Performance & Creativity 34:59 – Future Trends & Final Thoughts 37:03 – Closing #Creatives #Creative #Advertising #Marketing #Ads #UGC #ContentCreator

Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack thereof) in advertising! CHAPTERS 00:00 – Introduction and Disclaimer 02:20 – Likely Policy Stances & Macro Impacts 09:20 – PC, Console, Mobile Games Impact 13:12 – Web3, AI, Autonomous Vehicles Impact 23:10 – Growth Marketing & Ad Tech Impact 26:30 – The Future in a Nutshell 28:24 – Closing #Trump #Gaming #Marketing #Web3 #AI #Tech #Economy

Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and market dynamics of the gaming and marketing sectors! CHAPTERS 00:00 – Opening 04:14 – Q3 Gaming is HOT, Q4 looks SPOOKY 15:55 – MONSTER earnings in Q3 marketing 26:42 – Closing #Marketing #Gaming #GameIndustry #Advertising