E43: Bentham's Body, Hypothesis Testing & Marginal ROAS (w/Eric Seufert)
Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss: How do you evaluate an “AI startup” in 90 seconds without being duped? Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it? If marginal ROAS is the real constraint, why do teams still optimize to averages? When should a Battlefield-scale launch actually spend less on day one and wait two weeks? Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify? Will AI-driven volatility make electricity markets funky?

