Game Changers: Melbourne Radio Wars

In this episode Irene and Craig discuss the fall-out from Kyle’s comments about the Melbourne audience being to blame for the show’s current ratings. We’ll also share with you some insider knowledge on the ARN golden ticket - who has it and what does it do? And we’re joined by brand and marketing superstar Adam Ferrier for his take on the launch of Kyle and Jackie into Melbourne, you’ll be surprised by his description. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

In this weeks’s episode we reflect on the GFK survey 6 results that have left Kyle and Jackie with a mountain to climb in Melbourne. It’s easier now in hindsight to identify some of the ARN missteps from the last 5 months and in this episode Craig will share his thoughts on the 5 self inflicted wounds that have hurt the most. Also joining on the podcast, it’s the mercurial Todd Campbell who spent many years running content for Nova 100 in Melbourne, Todd believes there’s a way forward for Kyle and Jackie, we’ll discuss his plans in detail. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

GFK survey 6 results are in and it’s a massive win for Fox and a disaster for Kyle and Jackie O. Irene and Craig give you their first thoughts on a massive result in the Melbourne radio wars.   Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/   This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY   Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.   Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

In this week’s episode we'll take the wildest of guesses at next week’s survey results using all of the rich data and analysis available to us. Yes, it’s gonna to be a stab in the dark. We also talk with former ARN head of digital Kieran Simpson about who’s winning the war on socials right now, the numbers would suggest that Kyle and Jackie have a massive advantage over Fox and Nova, we’ll tell you why. And we’ll answer a couple of listener emails that provide lessons from Howard Stern’s career that might be useful for the Kyle and Jackie O show.   Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/   This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY   Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.   Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

In this weeks’ episode we’ll discuss what is possible between now and the end of the ratings year with only 10 weeks of survey remaining. Are there any rabbits that can be pulled from any hats? Is there a masterstroke that could move the needle? We’ll throw a few ideas at the wall and see what sticks. Also in this episode we talk with Andrew Bucklow from news.com.au about his article that ARN didn’t want published - are Kyle and Jackie really friends with the stars? Or is there another story to be told.   Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/   This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY   Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.   Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

After months of avoiding them, we’re finally going to answer your questions on the Melbourne radio wars. You’ve never heard word salads quite like the ones we serve up on this episode. Also this week we’ll have the latest on ARNs plans now that the SCA merger is officially off the table. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

It’s been a very, very bad, no good week for ARN and Kyle and Jackie O, so in this week's episode we provide a 10 point plan for them to ignore as they evolve from Sydney world beaters to national breakfast show.  Also in this episode we discuss the fall-out of national networking on Nova and Kiis and how this leaves Fox with a genuine advantage in the Melbourne radio wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

In this weeks’ episode we reflect on the amazing #1 FM result for Nova’s Jase and Lauren - will this be the first of many? Or can Kyle and Jackie make further in-roads into Melbourne market. Plus we’re joined by radio futurologist James Cridland who was our first guest on the podcast back in April, we talk to him about the assumptions and assessments made of Kyle and Jackie 4 months ago that we need to revisit in the light of the survey 5 result. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.

On the eve of the next round of GFK survey results, Wade has a theory that Kyle and Jackie might be in the process of cleaning up their act. Expect some pushback from Irene and Craig on that notion. We talk with one of our favourites Tim Burrowes from Unmade Media about ARN’s end of year results. and we’ll stick our collective necks out and take a swing at predictions for Tuesday’s ratings results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at melbourneradiowars@gmail.comSee omnystudio.com/listener for privacy information.