Future Shop Podcast with WSL

Hosted by WSL Strategic Retail

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Episodes

114

Latest episode

Sep 2026

Language

EN-US

About the show

Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com

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60 recent

October 27, 2026Episode 11538 min

The Sheconomy: How Female Wealth is Rewriting Retail’s Future with Sarah Wolfe | Ep 115

In this episode of Future Shop , Wendy Liebmann sits down with Sarah Wolfe, Executive Director and Senior Economist at Morgan Stanley, to unpack the economic reality of the "Sheconomy". Moving past generic DEI narratives, Sarah grounds the debate in hard data—revealing how demographic shifts, delayed motherhood, home equity gains, and the massive interspousal wealth transfer are exponentially expanding female buying power. From the rise of the single female consumer to the strategic intersection of women, longevity, and AI tools, this conversation reveals why understanding the modern female shopper is a non-negotiable imperative for retail brands and investors alike. Highlights: Data over DEI: Why the female economy must be treated as an economic imperative rather than a checklist exercise. The Motherhood Penalty & Time Tax: How unpaid labor and career timing impact wage gaps, and why single women are driving distinct retail trends. Wealth & Real Estate: Women’s housing equity outpaces men's by 24%, setting up a massive shift alongside the $124 trillion generational wealth transfer. AI & Reskilling: How female consumers are beginning to use AI to automate daily tasks and why women are well-positioned to adapt to AI workforce shifts. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

September 28, 2026Episode 11435 min

Making Sense of the Modern Shopper Journey with AWS’s Justin Honaman | Ep 114

AI is moving faster than ever, and retail leaders are shifting their focus from basic operational testing to real-world customer journey transformations. In this episode of Future Shop , host Wendy Liebmann is joined by Justin Honaman, Global Head for Retail, Consumer Goods, and Food Service Business Development at Amazon Web Services. Live from a customer summit in Brazil, Justin dives into the rise of agentic commerce, the technical hurdles of legacy systems, and why company culture, change management, and talent buy-in are the true keys to AI adoption. They also explore the evolution of search, dynamic joint business planning, and how physical stores fit into a digital-first world. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

August 11, 2026Episode 11343 min

Inside the Creation of the Apple Store, Target Design, JC Penney Failures & The Future of Retail with Ron Johnson | Ep 113

In this episode of Future Shop , host Wendy Liebmann sits down with retail visionary Ron Johnson—former Senior VP of Retail at Apple and former VP of Merchandising at Target. Ron opens up about his storied career, including the creation of Target’s groundbreaking "Design for All" collaborations with icons like Michael Graves, and the strategy behind launching Apple’s revolutionary retail stores. Together, they explore what made these retail models endure, the critical lessons learned from his attempt and failure to transform J.C. Penney, and how physical retail will adapt and thrive alongside AI and digital innovation. Highlights Democratizing Design: How Target brought high design to the masses with Michael Graves and changed the discount retail strategy. Building Apple’s Retail Empire: Behind the scenes with Steve Jobs to create the Genius Bar, overcome technology fear, and design stores for everyone. Lessons from J.C. Penney: The risks of moving faster than your customer and what retail failure teaches about brand transformation. The Future of Retail & AI: Why AI won't kill physical stores and why omnichannel retail continues to win. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

July 16, 2026Episode 11238 min

EP112: •The AI Shopping Revolution: Is Retail Media in Jeopardy? And What About Shoppers with Kiri Masters

In this episode of Future Shop , Wendy Liebmann sits down with Kiri Masters, founder of the Retail Media Breakfast Club , to dissect the rapid evolution of the shopper journey in the age of generative AI. Using real-world buying experiences—from hair tools to refrigerators—they reveal how tools like ChatGPT and Perplexity are bypassing traditional retail homepages and sending consumers straight to product detail pages. This shift challenges the multi-billion-dollar foundation of modern retail media networks, forcing brands and retailers to rethink their advertising playbooks. Wendy and Kiri discuss why a low-price strategy isn't the only way to win, how Amazon’s AI shopping features change the ad economy, and why keeping an agile, "test-and-learn" mindset is the ultimate key to survival. Highlights The Bypassed Homepage: How AI search engines send 55% of referred shoppers directly to the product detail page, completely missing traditional on-site ads. The Myth of the Lowest Price: Why convenience, timing, and brand ecosystem matter just as much as perfect price visibility in AI results. The Real Impact on Retail Media: What Amazon's Alexa Shopping (Rufus) means for the future economics of sponsored product listings. Incentives vs. Evolution: Why legacy retail media network goals might be slowing down the adoption of future-ready advertising models. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app! Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

June 2, 2026Episode 11135 min

EP111: Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler

In this episode of Future Shop, host Wendy Liebmann sits down with Rachel Marler, the North American Chief Commercial Officer for Lifestyles (the makers of SKYN condoms). Together, they explore the rapid evolution of the sexual and intimate wellness category from a restricted retail afterthought to a crucial pillar of holistic physical and mental health. From breaking retail stigmas and adapting to cross-generational shopper behaviors to tackling the modern epidemic of loneliness, this conversation uncovers the massive commercial and social opportunities awaiting forward-thinking brands and retailers. Highlights The "Awakening" of America: How cultural shifts, open dialogues around menopause, and a post-pandemic desire for intimacy are making sexual wellness conversation mainstream for both men and women. Retail Stigmas vs. Innovation: A deep dive into the shortcomings of traditional retail merchandising—like dark, hidden aisles—and the immense opportunity to blend beauty and wellness into a cohesive store-of-the-future layout. Bridging Sex Tech & CPG: Exploring how challenger brands are using advanced materials, skincare ingredients (like hyaluronic acid), and digital education to outpace traditional products. The Surprising Growth Audience: Why baby boomers and divorcees are driving category growth and seeking vocal, empowered exploration in the intimate wellness space. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

May 19, 2026Episode 11037 min

EP110: AI Agents and the “Hot Mess” of Modern Retail with The CPG Guys

In this episode of Future Shop , Wendy Liebmann sits down with the industry’s most plugged-in duo, Peter V.S. Bond and Sri Rajagopalan (The CPG Guys), to dissect a retail landscape currently in the throes of a "hot mess" transformation. They navigate the complex collision of agentic AI , the shifting power of retail media , and a growing leadership talent crisis. From why Target is struggling to the "intransigence" of Trader Joe's e-commerce stance, this conversation reveals why the old rules of retail no longer apply in a world where 100% of purchases are digitally influenced. Highlights: The AI Pivot: Why brand websites are shifting from consumer journeys to LLM data repositories. The Retail Media Paradox: How budget silos are making retail media counterproductive for merchants. Talent Gaps: The urgent need for C-suite leaders to understand TikTok and social trends, not just P&L management. Store Evolution: Why the physical store must pivot to "high discovery" perimeter experiences while center-store moves online. Who’s Winning & Not : Retailers and brands who recognize why old rules don’t apply. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

May 6, 2026Episode 10936 min

EP109: Longevity Nation: Michael Clinton on the Future of Aging and Business

In this episode of Future Shop, Wendy Liebmann sits down with renaissance man and ROAR Forward founder Michael Clinton to discuss his latest book, Longevity Nation . As life expectancies climb and today’s children face a 50% chance of living to 100, the “second half of life” is being completely rewritten. Michael shares how businesses, retailers, and individuals must adapt to a world where 74 is the new middle age and the 50+ cohort represents the most significant growth market in the global economy. Highlights include: The 100-Year Life: Why a holistic approach to health, finance, and spirit is essential for modern longevity. The $15 Trillion Opportunity: How brands are missing out by ignoring the high-spending 50+ consumer. Global Innovation: Lessons from Asia on urban planning and public-private partnerships for an aging population. Future Tech: The role of AI and precision medicine in democratizing “cellular rejuvenation” and slowing the aging process. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

April 9, 2026Episode 10840 min

EP108: How to Reach the New Frontiers of Beauty & Wellness with Ali Kole

In this episode of Future Shop , Wendy Liebmann sits down with retail powerhouse Ali Kole to dissect the “accelerated evolution” of the beauty and wellness industry. Drawing on her extensive background at McKinsey, Amazon, and Sephora, Kole explores how technology—from back-end logistics to front-end AI—is empowering the modern, information-hungry consumer. They dive into the expansion of beauty demographics, the rise of specialized service models like “Dry Bar,” and why physical storefronts remain a critical “halo” for digital success in an increasingly saturated market. Episode Highlights: Evolution, Not Revolution: Why current retail shifts are a continuation of long-term technological threads rather than an overnight disruption. The AI Distiller: How artificial intelligence acts as a tool to simplify “choice overload” for consumers overwhelmed by data. Widening Demographics: Exploring the growth opportunities in neglected markets, including Gen Alpha, menopause wellness, and the 50+ demographic. The “Store Halo” Effect: Data showing that physical neighborhood locations significantly boost local e-commerce performance and customer loyalty. Specialized Services: The movement toward making elite medical and aesthetic services more democratic and accessible. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

March 17, 2026Episode 10716 min

EP107: Beyond the Screen: Why Humanity is Retail’s Secret Weapon in 2026 with Wendy Liebmann and Guests

As we transition into 2026, the retail landscape is being reshaped by two powerful, seemingly opposite forces: the rapid ascent of autonomous AI and a growing hunger for authentic human connection. In this special year-in-review, Wendy Liebmann reflects on a transformative period of “perpetual chaos,” where shoppers are seizing control of their journeys amid economic and global uncertainty. From the rise of “agentic commerce” to the rebranding of pharmacies as “temples of care,” this episode explores how the most successful brands are throwing out old silos to meet the shopper where they live, breathe, and seek wellness. Highlights: The Agentic Shift: How autonomous AI agents are moving beyond simple search to actively defining new shopper experiences and pricing strategies. Retail in Chaos: Insights into how shoppers are “treading water” or “drowning” and the ways they are taking back control of their spending. The “Vibe” Factor: Why Gen Z’s path to purchase relies on sensory environments and physical touch as a counterbalance to screen time. Temples of Care: A look at how giants like Walmart and niche European designers are transforming healthcare into accessible community hubs. Breaking the Last Frontier: Why women’s sexual health and menopause are finally disrupting traditional wellness categories. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!

February 12, 2026Episode 10632 min

EP106: The Future of Beauty: K-Beauty, Viral Fragrances, and the TikTok Effect

This podcast episode of Future Shop features WSL’s Wendy Liebmann and Elia Auchane as they recap their recent trip to Cosmoprof North America in Miami. Together, they explore the shifting landscape of the beauty industry, questioning if the sector is “tapped out” while identifying the viral trends, from K-Beauty to Middle Eastern fragrances , that are currently dominating the global market. Through the lens of retail curation and the “toyification” of beauty, they break down how social media and community building have replaced traditional marketing as the primary engines of growth. Episode Highlights The Clash of Worlds: Why the “sleepy,” clinical minimalism of K-Beauty and the “glossy,” over-the-top opulence of Middle Eastern fragrances dominated the show floor. The TikTok Feed Come to Life: How trade shows have evolved into live content sets for influencers and social media brands. Fragrance Wardrobing: The shift from having a “signature scent” to collecting affordable, viral fragrances based on mood. Retail as Curator: Why small-footprint, discovery-focused environments like airport shops are becoming the gold standard for beauty retail. Beyond the Desk: The importance of Retail Safaris® and physical immersion to understand where the competition is actually spending. Send us Fan Mail Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!